China PC Games Market & 5-Year Forecast Report 2023

The Total Market For PC, Mobile and Console Games Revenue in China was $45.5 Billion in 2022 and is Forecast to Surpass $57 Billion in 2027

What you’ll learn from this report:

China remains a powerhouse in the global games industry. It is the largest games market globally with one-third of global PC games revenue generated domestically. At the same time, Chinese game companies are expanding their reach globally, accounting for 39% of PC games revenue worldwide. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses. And despite regulatory and licensing challenges, several international hit game titles are available in China via platforms such as Steam International. There are other loopholes in the ISBN system as well, which are important to understand.

This latest report on the PC Games market in China provides a comprehensive guide and insightful analysis to those aiming to navigate and tap into the lucrative China market.

Key takeaways from the analysis:

• The total market for PC, mobile and console games revenue in China was $45.5 billion in 2022 and is forecast to surpass $57 billion in 2027
• China continues to be the largest market in the world with one-third of global PC games revenue generated domestically
• By 2027 China will be home to 730 million gamers. The country’s population is declining but the number of gamers is rising.
• China’s market and Chinese companies cannot be ignored. Chinese companies account for 39% of PC games worldwide, including in the domestic China market
• Tencent and NetEase commanded a combined 61% share of domestic PC games revenue in 2022. While the duopoly continues to dominate the games market, the combined market share was lower than in 2021 due to weak performance from legacy titles and a lack of new title launches - indicating other competitors are gaining ground.
• The publisher projects that more than 1,000 domestic games and 100 import games will be approved in 2023, surpassing 2021 and 2022 totals.