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USA B2C E-Commerce and Payment Market 2020 & COVID-19's Impact

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  • 73 Pages
  • July 2020
  • Region: United States
  • yStats GmbH & Co. KG
  • ID: 5118948

E-Commerce in the USA surges due to COVID-19 restrictions on movement

To slow the spread of COVID-19 in the USA, government authorities urged citizens in March to confine their movement to essential activities, decimating in-store retail sales during the confinement, increasing unemployment and resulting in a projected decrease in GDP of about one-sixth for the first half of this year. However, the report tells of a surge in online sales of essential products, especially food and health products during the stay at home period, with an expectation that the move to E-Commerce has been accelerated by the pandemic.

Some product categories benefit more than other during the coronavirus pandemic

In addition to the dramatic increase in the online sale of basic goods during the health crisis with digitally initiated food and beverage purchases increasing by over 50% compared to the same period in 2019, the report shows that consumers have also increased online entertainment, such as video streaming and online game purchases. At the same time, online travel and accommodation bookings have plummeted as consumers stay at home in response to the COVID-19 crisis. Concerned shoppers have increased the practice of curbside or drive-through pickup of goods ordered online from those stores and restaurants that remained open during the confinement.

The health crisis prompts a move to contactless payments and affects delivery of goods

Concern about the possibility that cash could be contaminated has led to increased use of debit and credit cards, especially those with contactless capability, as well as use of digital wallets in smartphones with NFC potential, as reported in the new report. The dramatic increase in online orders at the onset of the crisis in March led to a slowdown in delivery times but logistics have since improved.

Table of Contents

1. Management Summary
2. Overview
  • COVID-19 Impact on B2C E-Commerce Sales, June 2020

3. Impact on B2C E-Commerce Sales & Shares
  • Total Adjusted Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2018 - Q1 2020
  • Total Adjusted Retail Sales, in USD million, by Kind of Business, incl. Non-Store Retailers, and Change from 2019, in %, March 2020-May 2020
  • Consumer Spending Forecast, incl. Real Consumer Spending Change, by Type of Goods, Net Household Wealth, Unemployment Rate, and Consumer Price Index, 2019 - 2025f
  • Total Retail Sales Growth Forecast, by Pre-COVID-19 and COVID-19 Forecasts, 2019 - 2022f
  • Total Retail Sales, in USD billion, and Year-on-Year Change, in %, 2018 - 2022f
  • Retail E-Commerce Sales Growth Forecast, by Pre-COVID-19 and COVID-19 Forecasts, 2019 - 2022f
  • Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2018 - 2022f
  • E-Commerce Share of Total Sales Forecast, by Pre-COVID-19 and COVID-19 Forecasts, 2019 - 2022f

4. Impact on Online Shoppers
  • Share of Consumers Shopping Online More Frequently as A Result of The Coronavirus Outbreak, in %, March 2020
  • Breakdown of Changes in Online Shopping Due To The COVID-19 Outbreak, March 2020 & April 2020
  • Change in Online and In-Store Shopping Following COVID-19, in % of Consumers, by Generation, June 2020
  • Share of Consumers Planning to Purchase Essential Goods Online After COVID-19, by Generation, in %, May 2020
  • Breakdown of Expected Increase/Decrease in Online Shopping Post-COVID-19 Compared to Before, by Grocery and Non-Grocery, in % of Consumers, April/May 2020

5. Impact on B2C E-Commerce Product Segments & Online Verticals
  • Product Categories Purchased Online During The COVID-19 Outbreak, in % of Online Shoppers, April 2020
  • Top 2 Product Categories by Retail E-Commerce Sales Growth Amid COVID-19, in %, by Pre-COVID-19 Forecast and COVID-19 Forecast, in %, 2020f vs. 2019
  • Share of Adults Purchasing Selected Product Categories Online, by Before COVID-19 and After COVID-19, in %, June 2020
  • Net Purchase Intent During Coronavirus Pandemic Over the Next Two Weeks, By Selected Categories, By Online And In-Store, in Percentage Points, March 30 – April 5, 2020
  • Overview of COVID-19 Impact on Digital Gaming and OTT Services, June 2020
  • Overview of COVID-19 Impact on Fashion & Food Delivery, June 2020
  • Overview of COVID-19 Impact on Online Groceries, June 2020, and Share of Consumers Purchased Groceries Online, in %, March 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, June 2020
  • Share of Adults Who Plan Increase or Decrease Their Use of Selected Activities, incl. Shopping Online for Groceries and Non-Groceries After COVID-19 Compared to Before, in %, June 2020
  • Share of Adults Who Just Started Using or Are Using Selected Food Delivery Offers More Following The Outbreak, in %, June 2020
  • Expected Change in Preference for Food Services Due to COVID-19 Outbreak, in % of Consumers, Week Ending March 6 & Week Ending March 13, 2020
  • Breakdown of Changes in Online Food Shopping Behaviors Due to Coronavirus Pandemic, in % of Grocery Shoppers, March 2020
  • Change in Number of Downloads of Selected Grocery Delivery Apps, in %, Mid-March 2020 Compared to February 2020
  • Overview of COVID-19 Impact on Online Travel, June 2020 and Online Travel Sales, 2018-2022f

6. Impact on Cross-Border & Omnichannel Shopping
  • Overview of Changes in Cross-Border Online Shopping During COVID-19, April 2020
  • Change in Usage of Selected Omnichannel and Contactless Shopping Methods Since COVID-19, in % of Consumers, May 2020

7. Impact on Online Payment
  • E-Commerce Payment Methods Most Used And Used For The First Time During The COVID-19 Outbreak, in % of Online Shoppers, April 2020
  • COVID-19-Related Fraud Losses, in USD million, and Number of Reported Cases, by Top 5 Complaint Categories and Total, January 1 - June 8, 2020
  • Payment Methods In The COVID-19-Related Fraud, incl. Losses, in USD million, and Number of Reported Cases, January 1 - June 8, 2020
  • Precautions Taken by Consumers Due To COVID-19 When Shopping In-Store, in % of Consumers, March 2020
  • Perceived Importance of the Contactless Feature in Credit Cards, in % of Consumers, by Pre COVID-19 and on March 3, 2020
  • Consumers Who Tried Contactless Payments for the First Time During The Pandemic, in % of All Consumers, and Consumers Who Would Keep Using Contactless Payments After The Pandemic, in % of First-Time Users, March 2020
  • Share of SMBs Seeing an Increase in Contactless Payments Since the COVID-19 Pandemic, in %, March 2020
  • Number of Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018- 2023f
  • Breakdown of Payment Methods Used With Digital Wallets, by Credit Card, Debit Card and Bank Account, in % of Users, 2019
  • Types of Payments Made via Mobile Payment Apps, in % of Mobile Payment App Users, January 2020
  • Reasons for Not Using Mobile Payment Apps, in % of Internet Users Who Do Not Use Mobile Payment Apps, January 2020

8. Impact on B2C E-Commerce Delivery
  • COVID-19 Impact on E-Commerce Delivery, June 2020, and Share of Adults Who Used Contactless Delivery, by Generation, in %, May 2020
  • Top 3 E-Commerce Delivery Methods Used Since The COVID-19 Outbreak, in % of Online Shoppers, May 2020
  • Share of Online Shoppers Willing to Give Retailers More Time to Deliver Items, in %, April 2020

9. Impact on B2C E-Commerce Players
  • COVID-19 Impact on Top 2 B2C E-Commerce Companies, June 2020
  • Online Merchants Purchased From During COVID-19 Outbreak, in % of Online Shoppers, April 2020
  • Top 10 Retailers by E-Commerce Market Share, in %, 2020f (Post-COVID Forecast)
  • Share of Adults Who Shopped on a New Website Since COVID-19, by Basics and Non-Basics, and Who Intend to Continue, in %, June 2020



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Airbnb Inc.
  • Amazon.com Inc
  • Best Buy Co Inc
  • eBay Inc
  • Instacart Inc.
  • Netflix Inc.
  • Uber Technologies Inc.
  • Walmart Inc