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Colombia Hair Care Market - Growth, Trends and Forecast (2020 - 2025)

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  • 90 Pages
  • June 2020
  • Region: Colombia
  • Mordor Intelligence
  • ID: 5119100
Colombia hair care market is anticipated to witness a CAGR of 4.74% during the forecast period (2020- 2025).
  • Natural ingredients and organic formulations are witnessing high demand in the market, compelling key manufacturers to launch hair-care products with natural/clean product labels.
  • The factors like pollution, sun damage, scalp issues, hair thinning and loss have led to an increased the focus of consumers on the categories of hair care and have thus been driving the market.
  • However, due to the dominance of the global players in the market, the domestic players have not been able to do exceptionally well and have thus witnessed a retarded growth.

Key Market Trends

Demand for Organic/Natural Products is Rising Rapidly

The high demand for natural ingredients has been quite evident in the Colombian market, which has led to the majority of companies launching products with nature-inspired ingredients, especially ones with plant-inspired and premium botanical ingredients. Among the organic hair care product, conditioners and shampoos hold a majority of the share in the Colombia haircare market, owing to its wide usage. Further, the demand for organic hair oils is expected to inflate over the forecast period in the country.

Increased Concerns Toward Hair Care is Driving the Market

The changing lifestyles and exposure to the environment have primarily driven the hair care products market growth in Colombia. As a significant portion of people have started facing hair loss issues, manufacturers have developed innovative solutions to tackle the fueling demand. The growing awareness about hair care products through social media, magazines, and TV advertisements has been encouraging consumers to try various hair care products. Owing to the vivid hair textures, there is a rise in demand for specialized products. A significant portion of hair care products is, therefore, being imported into the country.

Competitive Landscape

The market leaders have been expanding their presence in the country by launching more specialized and safer products in the market. Global players indulge in expansion as a preferred growth strategy and import their global products in the country. Moreover, the changing hair care needs of the consumers in the country are paving a way for both the global and domestic companies to debut in the potential market. The major players have an upper hand in the market due to their brand value in the global market.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Shampoo
5.1.2 Conditioner
5.1.3 Hair Oil and Serum
5.1.4 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 The Procter & Gamble Company
6.3.3 Henkel AG & Company, KGaA
6.3.4 LOreal SA
6.3.5 Colgate-Palmolive Company
6.3.6 Quala SA
6.3.7 Maria Salome SAS Laboratory
6.3.8 Miracles Group

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Unilever
  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • LOreal SA
  • Colgate-Palmolive Company
  • Quala SA
  • Maria Salome SAS Laboratory
  • Miracles Group