Japan Food Additives Market- Growth, Trends and Forecast (2020 - 2025)

Japan food additives market is anticipated to witness a CAGR of 5.73% over the forecast period (2020 - 2025).

• The country offers a variety of functional ingredients controlled by their Food for Specified Health Use (FOSHU) regulatory requirements approved by the Ministry of Health and Welfare.
• The country is industrially rich and hence, provides a good opportunity for the ingredient manufacturers to offer their products to the freshly blooming local industries and establish a strong consumer base in the local market.
• Japanese food has been influenced by North American and European styles in recent years which promotes the additives market. However, the Japanese still protect fine food culture, which includes the concept of healthiness, thus, regulating the market of natural ingredients over artificial ones.

Key Market Trends

RTE Food Sector is Expected to Foster Market Growth

Japanese food companies are skillful in developing new products even in the face of economic depression. The new products fad today is leaning towards healthy foods involving functional products such as prepared foods. Japan is the third-largest market in the world for food ingredients and additives in prepared foods. Ready-to-eat meals are very popular in Japan, the concept of which originated in the United States, and were then tailored to Japanese tastes and lifestyles. The new products being developed represent a progressively growing market segment, increasing because of high demand on the part of working women who need to save time. The price of the condiment umami is soaring with the increased demand for instant-noodle products, which is still rapidly improving. The acidulants market has decreased mainly due to a shift in the Japanese soft-drinks market to tea-based soft drinks

Colouring Agents Carry a Good Potential in the Japanese Market

Japan has been witnessing a boom in the processed foods in recent time. The trend of industrial production with food additives made highly processed food possible and supermarkets continue to sell these items in large quantities. But the present demand is to replace artificial colors with natural colors as demanded by consumers. The taste for Korean-type pickles and ethnic-flavored products such as seasoning and sauces is increasing. Food companies have capitalized on this to change the colors used in these products from the artificial colors to those obtained from natural sources for which specific government approval is not required. Furthermore, some natural colors have additional beneficial functionalities like the carotenoids and are, therefore, used extensively in the Japanese food industry.

Competitive Landscape

The Japanese Food Additives Market is fragmented with the presence of several global as well as domestic players. The major opportunity for the players to grab the market is by launching innovative solutions to cater to the inflated demand for vegan-compatible and natural food additives. The versatility and the cost of additives also play a major role in laying a heavy brand foundation. The global players have a strong hand due to their brand image and are, therefore, indulging in mergers, acquisitions, and partnerships with the local food industries to capture the country market. Moreover, rapid industrialization is also leading to the setup of many new industries that further promote the market.

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