Australia Food Emulsifiers Market-Growth, Trends, and Forecast (2020 - 2025)

Australia Food Emulsifiers Market is projected to grow at a CAGR of 4.12% during the forecast period 2020 - 2025.

• The rise in consumption of processed and convenience foods due to the increasing end-user applications of food emulsifiers, along with the rising disposable income in Australia is expected to drive the overall food emulsifiers market. Also, the presence of the majority of key players of the market in the country is further boosting the market growth.
• Furthermore, the trend of preference shift towards clean label ingredients in the country is expected to boost the requirement of natural and bio-based ingredients in the near future, thus providing scope for the consumption of natural emulsifying materials to a considerable extent during the forecast period.

Key Market Trends

Rising Demand For Lecithin in Food Industries

The lecithin market in Australia has witnessed a significant demand in recent years owing to the rising incidences of lifestyle-based health issues, such as cardiovascular diseases, obesity, osteoporosis, and diabetes, which have fuelled the consumers’ need for food ingredients like lecithin. The majority of the demand for lecithin is from the food and pharmaceutical industry as in the food industry it is used as a food additive because of its functional property of anti-spatter and emulsifier. Liquid lecithin is used majorly in bakery & confectionery & industrial applications, which in turn boosting the food emulsifier market.

Growing Demand for Food Emulsifiers in Bakery Industries

Emulsifiers play a significant role in the bakery segment. The absence of emulsifiers in the baked products indicates dry, stale, tough and tasteless features. The emulsifiers perform critical functions in baked goods, such as protein strengthening, starch complexing, and aeration. The Australian market is at its peak since its consumption of bread and baked products is comparatively high from other Asian countries. The bakery market in Australia is more open towards innovation and has been responding positively to consumer demand over the past few years. Additionally, the rising demand for gluten-free products across the region an account of the prevailing diet problems is likely to address the shift of emulsifiers towards the gluten-free bakery.

Competitive Landscape

The Australian food emulsifier market is dominated by international players such as ADM, Kerry Group, Ingredion Incorporated, and others. In the Australia food emulsifiers market, companies are not only competing on the basis of product quality and promotion but also focused on strategic initiatives, in order to account for prominent market shares. New product launches, partnerships, expansions, and acquisitions are the major strategies adopted by the leading companies in the India food emulsifiers market.

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