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Qatar Cosmetic Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 90 Pages
  • March 2022
  • Region: Qatar
  • Mordor Intelligence
  • ID: 5119261
UP TO OFF until Jun 30th 2023
The Qatar cosmetic products market is projected to grow at a CAGR of 5.2% during the forecast period (2020 - 2027).

The COVID-19 pandemic has had a neutral impact on the market, which witnessed a declining growth throughout the pandemic period, and it is currently still in the reviving phase. The beauty and personal market, including functional cosmetics and skincare ingredients in regions, witnessed a notable decline in sales, owing to the disruption caused by the outbreak of the COVID-19 pandemic. First-quarter sales of 2020 for cosmetics products manufactures were weak, and there were widespread store closures. For instance, According to Loreal, with brands such as SkinCeutical, the consumption of beauty products (including cosmetics and skin care) over the period was strongly impacted by the closure of millions of points of sale (specialty stores, perfumeries, department stores, airport stores, etc.), which caused a real crisis of supply rather than demand, with consumers temporarily unable to purchase products and services.

The market is majorly driven by the young working population of the country, among whom the consciousness of physical appearance is more and who is willing to investing in grooming. Furthermore, the rising trend of the use of natural ingredients in cosmetic products is observed among various manufacturers. This trend caters to the ever-increasing demand for natural or organic cosmetic products among customers. These cosmetic products are labeled and manufactured according to the regulations specified by government bodies to guarantee product safety.

Moreover, consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. However, factors such as limited production and price fluctuation of stevia leaf in the country are restraining the market growth of the region.

Key Market Trends

Growing Demand of Facial Make-up Products in the Country

The increasing number of working women and rising consciousness about physical appearance among millennial women across the country is the key growth driver of the facial makeup market. Many manufacturers in the market are concentrating on natural & organic ingredients in facial makeup, instead of synthetic-based ingredients due to raising consciousness among consumers and also harmful chemicals linked to cancer, tumor development, and skin diseases.

The market for organic cosmetic products is booming due to wellness trends and greater availability of natural ingredients. Furthermore, factors, such as consumer knowledge and increase in awareness of products about the benefits of organics products and services, through digital media and other sources, coupled with the advent of social media are adding to the growth in the region. Therefore, the growing e-commerce industry and increasing penetration of social media is further propelling the growth of the facial make-up products market.

Supermarket and Hypermarkets to Drive The Sales For Cosmetic Products

The distribution of cosmetics has expanded through various mainstream channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc, among which supermarket/hypermarket segment holds the largest market share. Owing to high consumer demand major supermarkets are expanding the range of cosmetics representing a diversity of the products.

The growth observed in the supermarket segment was led by the appeal it causes to boomers seeking for safe exploration of various cosmetic products formulated with innovative technology and packaging. The trend of bulk shopping is increasing due to the increased income and busy lifestyles of the consumers. With the increasing demand for cosmetics, supermarkets, and hypermarkets such as Carrefour, Al Meera, Lulu Express, Giant Stores, and Sidra, witnessing a fast growth in the sales of their market.

Competitive Landscape

The Qatar cosmetics market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the country market include Pierre Fabre, L’Oréal SA, The Estée Lauder Companies, Procter & Gamble co., Shiseido Co. Ltd.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Color Cosmetics Facial Make-Up Products Eye Make-Up Products Lip and Nail Make-up Products
5.1.2 Hair Styling and Coloring Products Hair Colors Hair Styling Products
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Specialty Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Pierre Fabre
6.3.2 The Estée Lauder Companies
6.3.3 Procter & Gamble co.
6.3.4 L'Oréal S.A
6.3.5 Shiseido Co. Ltd.
6.3.6 Oriflame Holdings AG
6.3.7 Unilever
6.3.8 Johnson & Johnson
6.3.9 Belo Essentials
6.3.10 Beiersdorf

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Pierre Fabre
  • The Estée Lauder Companies
  • Procter & Gamble co.
  • L'Oréal S.A
  • Shiseido Co. Ltd.
  • Oriflame Holdings AG
  • Unilever
  • Johnson & Johnson
  • Belo Essentials
  • Beiersdorf