Healthy food eating habits and lifestyle changes in Mexico are making small home appliances grow in the past few years. Growth in the market is driven by rising purchasing power, middle-income households, and rising demand for robotic vacuum cleaners and small kitchen appliances. Sales through the wholesale channel of distribution are leading to growth in the market. Walmart de Mexico, Costco de Mexico, El Puerto de Liverpool SAB de CV, El Palacio de Hierro, Sanborns de Mexico SAB de CV, and Sears Roebuck de México are some of the major online retail channels in Mexico.
The smart appliances segment of small appliances is also eventually driving the growth of the market through an increase in the number of smart homes. Brands such as Hamilton Beach and Proctor-Silex, present in the market has a good distribution network.
Mexican have coffee cultures and thus there is a rise in the consumption of coffee and coffee makers in the market. Coffee is consumed by many people to wake up in the morning, as a digestive after meals and sometimes during the afternoon as a refreshing drink during a relaxing moment. Small domestic appliances that are connected with the internet and systems are gaining traction in the market.
Key Market Trends
Small Kitchen Appliances Holds Major Share is Small Home Appliances
Small Kitchen appliances hold the majority share in the market. There is a rise in the sales of small kitchen appliances in the Mexican Small Home Appliance Market. Hypermarkets are the preferred channel for sale of small kitchen appliances, followed by a variety of stores in the market. Both of these channels maintain a significant share for the distribution of small kitchen appliances. The use of AI assistants such as Alexa, Siri, and ok Google to start and stop small Kitchen appliances will further augment the growth of small home appliances in the market. Energy saver small kitchen appliance is also driving the demand for smart kitchen appliances.
Smart Homes Driving the Growth of Small Home Appliances in Mexico
Mexicans are interested in buying smart home devices that can be controlled via a smartphone or an internet connection. Smart homes and the IoT era are leading to the changed house equipment into being more intelligent, remotely controllable, and interconnected.
Smart homes are on the rise in Mexico because of which small domestic appliances penetration in Mexico is expected to rise. Smart small appliances with additional features and as per the convenience of the customer's diet and a healthy lifestyle are gaining traction in the market.
Competitive Landscape
Mexico Small Home Appliances market is comprised of local and foreign players present in the market. Internet retailing is gaining popularity in the market along with manufacturers developing an omnichannel strategy to develop small appliance purchases. Major players in the market include Bosch, Mabe, S.A. de C.V. Av., Panasonic de Mexico S.A. de C.V., Fischer E Paykel Appliances Inc., etc.
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