Brazil Mattress Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Brazil is one of the emerging economies in Latin America. With the slowdown of the world and economic growth, the mattress production has also suffered a certain impact but is poised to remain optimistic growth. The mattress in a box model is becoming popular in the Brazilian market due to decreasing freight costs and operations in the market. The production of mattresses grew and in the year 2018, the furniture and mattress sector produced BRL 67.4 billion, which is equivalent to 2.7% of the total value from the manufacturing industry.

According to a study, 80% of the Brazilians have some kind of problem at bedtime which can further drive the sales of the mattress in the market to offer a comfortable sleep to its citizens. With the advent of the internet, the consumers are buying mattresses from online channels which are keeping them informed about the mattress types and saving them time.

There is growing demand and production of smart mattresses that keeps your body aligned while lying down and also exerts appropriate pressure on the body. Custom made mattresses are high in demand in the country. Players in the market are also introducing a hybrid kind of mattresses with magnetism, infrared, and rattan.

Key Market Trends

Foam Mattress Production Dominated the Market

Quality of sleep, health, and well-being has become important to the consumers in the brazil and so has the mattresses. Due to growing health concerns, the consumers in the market are preferring foam mattresses as the mattress can easily adjust to their shape and size. But, due to the production of low-cost Polyutherane foam, false certifications, and therapeutic effects without any scientific proof the Brazilian government has implemented several guidelines that have created a negative impact on the category sales. However, a rise in hectic and sedentary lifestyles is expected to see the growth of therapeutic mattresses and hybrid mattresses in the market.

Rising Exports of Mattresses from United States of America

Brazil's consumption of Mattresses increased in 2018, after the contraction of the mattresses market in 2016. The mattresses market of Brazil had rising imports as compared to the previous year in the country. The country had rising exports of mattresses since 2014 indicative of a rise in demand in the country. United states in the major exporter for the mattresses in the country Other major exporters include the United Kingdom, Uruguay, Chile, and Argentina.

Competitive Landscape

Brazil's mattress market is fragmented with many local and global players present in the market. The country has more than 400 mattress industries in operation. There is a rise in competition in the mattress market for a new retailer to establish its brand value. Colchão Inteligente a US-based manufacturer of the mattress, with more than 34 franchise stores in Brazil is looking for opportunities to expand overseas and was in talks with Lebanese manufacturers in the Arab country.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support