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United States Landscaping Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 85 Pages
  • August 2022
  • Region: United States
  • Mordor Intelligence
  • ID: 5119697
The US landscaping market is estimated to register a CAGR of 5.1%, during the forecast period (2022-2027). Like other industries in the United States, the landscaping industry is affected by government-issued orders for closure of business, and closed shop doors. To complicate things, many of these orders were vague in their explanation of whether or not landscaping qualified as an essential service. Restricted movement and an increase in demand for landscaping services as people were asked to stay back at home and several other factors disrupted the supply chain. First, the unprecedented demand for landscaping resources resulted in customers waiting. Second, border restrictions were tightened all over the world, making certain appliances or parts harder to send overseas.

Younger households in the US are increasingly inclining towards gardening and lawn care activities under landscape maintenance. The rising health consciousness of the millennial consumers is leading to the need for self-sufficiency in food and vegetable gardening in their yards and compounds, thus, resulting in a paradigm shift in the United States landscaping industry, after the trough witnessed during the economic recession.

However, a wide gap has emerged in the demand and supply of skilled labor in the industry in recent years, as the total number of landscaping and groundskeeping workers fell from 913,480 in 2018 to 912,660 in 2019. Moreover, the Department of Homeland Security (DHS) held the additional H-2B visas until further notice in April 2020, following the unprecedented threats posed by the Covid-19 pandemic. As such, the shortfall of the H2B visas in light of the already declining foreign skilled workers in the landscaping industry may further aggravate the gap in the short-run.

Also, social restrictions were posed in US following the known epidemiological models/predictions for worldwide outbreaks closely. According to American Public Garden Association, all gardens must continue to conform to mandates from their governing bodies and health authorities (local, regional, state, or federal). Hence landscape and gardening business continuity and related got affected.

Key Market Trends

Rapidly Growing Demand for Residential Outdoor Landscape Maintenance

A significant shift that models the current landscaping industry is the growing demand for residential outdoor landscaping from younger households across the country, following the industry dip after the economic recession. According to the Bureau of Labour Statistics, the average spending per household on lawn care and gardening activities rose considerably from USD 141.04 in 2016 to USD 170.77 in 2020 in the United States. Increased gardening activities, driven by the need for self-sufficiency in growing indoor fruits and vegetables amidst rising health consciousness, have called for landscaping needs by the younger generation households. As per a study by the American Society of Landscape Architects (ASLA), 83.3% of the consumers sought native plants in 2018, followed by 72.4% seeking drip or water-efficient irrigation, and 70.5% demanded food or vegetable gardens. Moreover, the total sales of lawn and garden retail outlets in the United States have risen from USD 36.9 billion in 2016 to USD 47.8 billion, as per the National Gardening Survey 2018. Therefore, the growing inclination of the millennial and younger consumers toward gardening activities and lawn care maintenance as part of residential outdoor landscaping activities is further anticipated to drive the landscaping industry in the United States.

Growing Interest in Gardening Boosting the Landscape Industry

An increase in new and young gardeners has been driving up the landscaping industry in the United States in the past two years. According to the survey done by the National Association of Landscape Professionals (NALP), around 170 samples, including companies and contractors, resulted in a mixed bag, with 51% of contractors saying their revenue is up, while 49 % report lower than expected revenues but in 49% also have seen a 10 to 25 % increase, while 13 % reported a 25-50% increase.

The National Gardening Association indicated that gardening participation was way up, with 18.3 million new gardeners documented from this national sample. Veteran gardeners are also gardening more, and gardeners of all types are participating in more gardening activities. Two-thirds of gardeners tried a new gardening activity. Growth in flower gardening is catching up with the still strong surge in food gardening.

Nearly one-third of gardeners had difficulty finding at least one type of product they intended to purchase in 2020. This surge was encashed by lawn care and residential maintenance care companies. Expenditure on lawn and garden supplies had also been increasing over the year. The consumer spent USD 120.1 in 2019, which had increased to USD 155.1 in 2020. The intent to garden more is particularly pronounced among the gardening cohorts of younger gardeners, gardeners with children, apartment/condo dwellers, and black and gardeners of color.

Competitive Landscape

The degree of competition in the market is moderately consolidated as the leading landscaping companies are eyeing the capitalization of the emerging demand trends amid a rigid competition put forth by the small domestic and regional players. Some of the most notable players in the industry include BrightView Holdings Inc., TruGreen Inc., The F.A. Bartlett Tree Expert Company, Gothic Landscape, Landscape America, Liberty USA Landscaping, Park West Companies, and Yellowstone Landscape, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
5.1 Service Type
5.1.1 Maintenance Services
5.1.2 Development Services
5.1.3 Ancillary Services
5.2 Application
5.2.1 Commercial
5.2.2 Residential
5.2.3 Landscape Construction
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 BrightView Holdings Inc.
6.3.2 TruGreen Inc.
6.3.3 The Davey Tree Expert Co.
6.3.4 The F.A. Bartlett Tree Expert Company
6.3.5 Gothic Landscape Inc.
6.3.6 Aspen Grove Landscape Group
6.3.7 Park West Companies
6.3.8 Yellowstone Landscape
6.3.9 Gibbs Landscape Company
6.3.10 Liberty USA Landscaping
6.3.11 Landscape America

Companies Mentioned

A selection of companies mentioned in this report includes:

  • BrightView Holdings Inc.
  • TruGreen Inc.
  • The Davey Tree Expert Co.
  • The F.A. Bartlett Tree Expert Company
  • Gothic Landscape Inc.
  • Aspen Grove Landscape Group
  • Park West Companies
  • Yellowstone Landscape
  • Gibbs Landscape Company
  • Liberty USA Landscaping
  • Landscape America