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Tissue and Hygiene in Kuwait

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    Report

  • 38 Pages
  • March 2025
  • Region: Kuwait
  • Euromonitor International
  • ID: 5120456
Tissue and hygiene in Kuwait continues to develop, supported by rising disposable incomes, increasing urbanisation rates, and growing awareness of hygiene and cleanliness. Consumers are prioritising convenience, premium-quality products, and sustainability, shaping the evolving landscape of the product area.

The Tissue and Hygiene in Kuwait report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
  • Key Data Findings
  • 2024 Developments
  • Steady growth supported by affordability, population expansion, and female workforce participation
  • Standard towels with wings remain the most popular format, followed by thin towels with wings
  • Procter & Gamble maintains market leadership, while Indevco gains share among price-sensitive consumers
  • Prospects and Opportunities
  • Menstrual care expected to sustain growth driven by demographic and social changes
  • E-commerce to gain traction as retailers enhance digital offerings
  • Premiumisation and sustainability trends to drive product innovation
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
  • Steady growth despite declining birth rates
  • Standard nappies/diapers remain the most popular format
  • Procter & Gamble maintains leadership, while Indevco expands its presence
  • Sustained growth expected in the short term, with potential decline in the long term
  • E-commerce to gain prominence in the nappies/diapers/pants market
  • Premiumisation and product innovation to shape future demand
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
  • Market expansion driven by an ageing population and rising disposable incomes
  • Moderate/heavy incontinence products remain the dominant category
  • MTC Multi-Pack Co WLL maintains leadership through affordability and availability
  • Continued growth expected amid rising elderly population
  • E-commerce to play a growing role in retail adult incontinence sales
  • Product innovation and premiumisation to shape future demand
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
  • Steady growth in personal wipes driven by hygiene trends and changing lifestyles
  • Baby wipes remain the dominant category, expanding beyond infant care
  • Procter & Gamble leads wipes through its Pampers brand
  • Personal wipes expected to sustain strong growth
  • E-commerce to gain traction as a distribution channel
  • Product innovation and sustainability to shape future demand
  • Table 28 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
  • Retail tissue expands due to population growth, rising incomes, and hygiene awareness
  • Boxed facial tissues remain the most popular category
  • Kimberly-Clark maintains leadership through Kleenex brand strength
  • Retail tissue expected to sustain steady growth
  • E-commerce to gain traction despite prevailing in-store shopping habits
  • Product innovation and smart packaging to drive future sales
  • Table 34 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
  • Steady growth in away-from-home tissue driven by expanding infrastructure and corporate demand
  • Away-from-home toilet paper remains the dominant category
  • Strong growth in away-from-home adult incontinence driven by ageing population and healthcare expansion
  • Away-from-home tissue and hygiene expected to experience sustained growth
  • Digitalisation in Kuwait to drive e-commerce and B2B procurement platforms
  • Customisation set to drive innovation in away-from-home tissue
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029