Changes in digital shopping in Canada amid COVID-19
Online shopping in Canada surges as in-store shopping falters due to coronavirus
Shoppers in Canada avoided in-store purchases due to the COVID-19 pandemic during the months of March and April, causing a collapse of total retail sales figures. At the same time, online sales in April surged to twice the level of April 2019, resulting in a greatly increased share of total retail, around a tenth, being initiated online, much of it through a mobile device.
Home comfort items top product categories purchased in Canada during the crisis
Worldwide, food and other basic survival goods have been the top category purchased in most countries as they experienced stay-at-home orders from health authorities. In Canada on the other hand, the leading products purchased during the recent health crisis have been for home comfort and improvements, such as furniture, appliances, and do-it-yourself building supplies. Even so, orders for food and restaurant deliveries doubled during the peak months of the pandemic.
Canadian consumers continue to turn to USA-based merchants
Online sales of goods in Canada through online merchants based in the USA, Amazon and Walmart, saw a pronounced increase in orders during April and March as Canadian consumers were confined to their homes. Leading domestic e-marketer Canada Tire doubled its number of website visits during the peak pandemic period, and the company set up curbside pickup at its physical stores to respond to the surge.
Table of Contents
1. Management Summary
- COVID-19 Impact on B2C E-Commerce Sales, June 2020
- Total Retail Sales, in CAD billion, Retail E-Commerce Sales, in CAD billion, and Year-on-Year Change, December 2019 - April 2020
- E-Commerce Share of Total Retail Sales, in %, December 2019 - April 2020
- Retail E-Commerce Sales, in CAD billion, and Year-on-Year Change, in %, 2018 - 2022f
- E-Commerce Share of Retail Sales, in %, 2019 - 2024f
- B2C E-Commerce Sales Growth in Selected Segments, in %, During March 11 - May 3, 2020, Compared to The Same Period in 2019
- Breakdown of Change in Frequency of Ordering Home Food Delivery Since The Outbreak, in % of Internet Users, April 2020
- M-Commerce Share of Retail E-Commerce Sales, in %, 2019e & 2020f
- Share of Online Shoppers Buying Domestically and Cross-Border, by Seller Location, in %, 2019
- Overview of Changes in Cross-Border Online Shopping During COVID-19, April 2020
- E-Commerce Payment Methods Most Used And Used For The First Time During The COVID-19 Outbreak, in % of Online Shoppers, April 2020
- Average Number of E-Transfers via Interac per Month, in millions, 2019 & March 2020
- Share of Internet Users Comfortable With Mobile Or Digital Wallet Payments, in %, 2016 & 2019
- Number of Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018- 2023f
- Mobile Payment Apps Used, in % of Smartphone Users, 2019
- Share of Online Shoppers Buying on Domestic Marketplaces, and Share of Online Retailers Selling on Marketplaces, in %, 2019
- Top 6 Domestic Marketplaces Purchased From, in % of Online Shoppers Who Purchased from a Marketplace, 2019
- Breakdown of Changes in Frequency of Buying Online From Selected E-Commerce Retailer Types Since COVID-19 Outbreak, in % of Internet Users, April 2020
- Share of Adults Who Shopped on a New Website Since COVID-19, by Basics and Non-Basics, and Who Intend to Continue, in %, May 2020
A selection of companies mentioned in this report includes:
- Amazon.com Inc.
- Apple Inc.
- Canadian Tire Corp Ltd.
- eBay Inc.
- Interac Inc.
- PayPal Holdings Inc.
- Walmart Inc.