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Digital Advertising - Operator Strategies and Case Studies

  • ID: 5125284
  • Report
  • June 2020
  • Region: Global
  • 31 pages
  • GlobalData

FEATURED COMPANIES

  • Acxiom
  • Cdecaux
  • Google
  • LiveRamp
  • Publicis Groupe
  • TechCrunch
  • MORE
Digital Advertising - Operator Strategies and Case Studies

Summary

Digital Advertising - Operator Strategies and Case Studies’ a new Outlook Report by the publisher, provides an executive-level overview of the role that telecom operators play in the digital advertising market globally. It delivers qualitative and quantitative insight into the digital advertising market, analyzing key trends and strategies adopted by telecom service providers around the world.

An increasing number of telecom operators globally have been increasing their presence in this segment in order to generate new revenue streams. This report examines the main digital advertising trends in the market, focusing on the role that telecoms operators play in it. It also analyses the main business models and strategies adopted by telecom operators to enter this market. The report concludes with three telco case studies that serve as examples of digital advertising strategies.

It provides in-depth analysis of the following -
  • Section 1: Introduction: provides definitions and a general overview of the digital advertising market, looking at the market categories and concepts.
  • Section 2: Digital advertising market trends and ecosystem: examines the main digital advertising trends in the market, focusing on the role that telecoms operators play in it
  • Section 3: Telcos’ role in digital advertising: this section analyses the main business models and strategies adopted by telecom operators to enter this market.
  • Section 4: Case studies: the report concludes with three telco case studies that serve as examples of digital advertising strategies.
Scope
  • Digital advertising is currently the fastest growing segment in the global advertising market.
  • Programmatic advertising technology is gaining momentum as it allows advertisers to place targeted ads across thousands of ad publisher sites automatically.
  • Telcos are still hold a small share of global digital advertising spend compared to the leading internet companies but their presence is increasing.
Reasons to Buy
  • This Global Outlook Report provides a comprehensive examination of the main telco trends taking place in digital advertising market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investment.
  • The report includes examples on strategies adopted by telcos operating in the digital advertising market that illustrate the findings of the report; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • With more than 15 exhibits, the report is designed for an executive-level audience, to help to understand the ecommerce market, analyzing key trends, and strategies.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Acxiom
  • Cdecaux
  • Google
  • LiveRamp
  • Publicis Groupe
  • TechCrunch
  • MORE
Executive Summary

Section 1: Introduction
  • Digital advertising definition and market context
Section 2: Digital advertising market trends and ecosystem
  • Digital advertising global market trends
  • Digital advertising ecosystem
Section 3: Telcos’ role in digital advertising
  • Telcos’ key drivers in digital advertising
  • Telcos’ market positioning in digital advertising
  • Telco go-to-market strategies
  • Section 4: Telco case studies
  • AT&T US
  • Verizon Media
  • SingTel
Section 4: Key findings & recommendations

Section 5: Appendix
  • Companies mentioned
  • Related research
List of Figures
Exhibit 1: Digital advertising categories
Exhibit 2: Programmatic advertising methods and players
Exhibit 3: Global smartphone adoption and penetration of the population, 2018-2025
Exhibit 4: Technology solutions involved in digital advertising
Exhibit 5: Selected players of the digital advertising ecosystem
Exhibit 6: Key drivers for telcos’ inroads in digital advertising
Exhibit 7: Telco presence in the digital advertising solutions chain
Exhibit 8: Digital advertising revenue models explored by telcos
Exhibit 9: Telco go-to-market approaches - digital advertising
Exhibit 10: AT&T’s digital advertising strategy layers
Exhibit 11: Xandr’s operating revenue as a share of total operating revenue for AT&T, Q1 2018-Q4 20192019
Exhibit 12: Verizon’s digital advertising strategy
Exhibit 13: Verizon’s DOOH advertising promotion
Note: Product cover images may vary from those shown
  • Acxiom
  • Adconion
  • Amazon
  • Amobee
  • AT&T
  • Audience Network
  • Broadsign
  • Captivate-Hivestack
  • Cdecaux
  • Clypd
  • Comscore
  • DataXu
  • DIRECTV
  • DoubleClick
  • Experian
  • Facebook
  • Google
  • Gradient X
  • Havas
  • IMX (Indosat)
  • Indosat Ooredoo
  • ITV
  • Kontera
  • Lamar
  • LiveRamp
  • Lotame
  • MediaMath
  • Microsoft
  • Nielsen
  • OpenX
  • Pandora
  • Pinterest
  • Publicis Groupe
  • Rubicon Project
  • SFR
  • Singtel
  • Snapchat
  • Spotify
  • Target
  • TBS
  • TechCrunch
  • Telefonica
  • Twitter
  • Univision
  • Verizon
  • Videology
  • Vistarand
  • WarnerMedia
  • WPP
  • Xandr
  • Zoom Media
Note: Product cover images may vary from those shown
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