Rise in popularity of clean label color products is attributable to rise in health concerns among consumers and increase in awareness about the health benefits associated with organic food colors. Consumer perception about organically grown food is that they are healthy and serve as a nutritious alternative to conventionally grown products. The wide range of organic color products now available and the retail channels through which they are sold have evolved in the market for food color products, which significantly contributes toward the market growth. In addition, rise in awareness of medical advantages associated with organic food colors is anticipated to drive the demand for natural food and drinks. Factors such as GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability attract a large consumer base toward these clean label color products.
Most of the population residing in undeveloped nations is unaware about the benefits and applications of food colors. Owing to easy availability and economical cost, consumers in these nations prefer synthetic or artificial ingredients over natural ingredients. In addition, they tend to use traditional products, which they have been using regularly and hesitate to try new food products, thus hampering the sale of natural food colors in many undeveloped nations. Furthermore, higher price of natural color products as compared to synthetic products discourages consumers to switch to new products, which restrains the growth of the global market.
The food colors market is segmented based on type, application, and region. By type, the food colors market is classified into natural colors and artificial colors. By application, it is categorized into meat products, beverages, dairy, bakery and confectionery, processed food and vegetables, oils and fats, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Players operating in the food colors industry have adopted various developmental strategies to expand their food colors market share, increase profitability, and remain competitive in the market. Key players profiled in the report AromataGroup SRL (Fiorio Colori SPA), Givaudan (Naturex S.A.), Kalsec, Inc., Archer Daniels Midland Company, Chr. Hansen A/S, D.D. Williamson & Co. Inc. (DDW), Dohler Group, International Flavors & Fragrances, Koninklijke DSM N.V., Sensient Technologies Corporation., GNT Group, FMC Corporation, Lycored, Roha Dyechem, BASF SE, Ajinomoto Co., Inc., Kolorjet Chemicals Pvt Ltd, Mane, Sethness Products Company, Kancor Ingredients Limited, Biocon Colors, Dynemic Products Ltd., Vinayak Ingredients India Pvt. Ltd., Aarkay Food Products Ltd., and Neelikon Food Dyes and Chemicals Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the food colors market analysis from 2022 to 2032 to identify the prevailing food colors market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the food colors market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global food colors market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Natural Colors
- Artificial Colors
By Application
- Meat Products
- Beverages
- Dairy
- Bakery and Confectionary
- Processed Food and Vegetables
- Oils and Fats
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Switzerland
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- UAE
- Rest of LAMEA
- Key Market Players
- Sensient Technologies Corporation
- Koninklijke DSM N.V.
- Kalsec Inc.
- International Flavors & Fragrances Inc.
- Givaudan SA
- GNT International B.V.
- Dohler GmbH
- Archer-Daniels-Midland Company
- Oterra A/S
- Nactarome S.p.A.
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Table of Contents
Executive Summary
According to the report, the food colors market was valued at $2.3 billion in 2022, and is estimated to reach $7.8 billion by 2032, growing at a CAGR of 13.2% from 2023 to 2032.Food colors are added to food items or beverages to enhance their appeal. Pigment and dyes are the most common colorants added to food items and beverages that are available in liquid, liquid gel, gel paste, and powder forms. In addition, natural colors are assumed safe in various applications such as, bakery & confectionery, dairy, meat products, and seafood, if they are nonallergic, nontoxic, noncarcinogenic, and biodegradable, thereby rendering no risk to the environment. Although synthetic food colors have been approved for human consumption, the need to replace these ingredients with natural alternatives, such as carmine, has increased. Thus, manufacturers are launching various products with natural ingredients, owing to surge in demand for nutritious and natural ingredients.
Rise in popularity of clean label color products is attributable to rise in health concerns among consumers and increase in awareness about the health benefits associated with organic food colors. Consumer perception about organically grown food is that they are healthy and serve as a nutritious alternative to conventionally grown products. The wide range of organic color products now available and the retail channels through which they are sold have evolved in the market for food color products, which significantly contributes toward the market growth. In addition, rise in awareness of medical advantages associated with organic food colors is anticipated to drive the demand for natural food and drinks. Factors such as GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability attract a large consumer base toward these clean label color products.
Consumers are facing many challenges with respect to cost, process, applications, and quality of natural ingredients. Natural ingredient extraction is a sophisticated and laborious procedure in which certain natural compounds are depleted and the output of high-purity products decreases. This aspect is projected to stymie market expansion in the approaching years. Moreover, extraction of natural ingredients, such as carmine, involves high cost for processing due to complicated biotech processes. This results in high prices of color formulations owing to the laborious manufacturing process as compared to synthetic substitutes. Thus, availability of synthetic substitutes that are cheaper as compared to natural extracts is expected to hinder the growth of the food colors market.
Cost reduction plays an important role in the food business. Consumers consider the price of a product along with the quality before purchasing the product. Although natural products or ingredients are comparatively expensive than synthetic and artificial ones, rise in continuous R&D activities by private organizations and government for developing low-cost natural food colorants such as carmine, is anticipated to encourage manufacturers to invest significantly in the market. Thus, all these factors together are expected to create remunerative opportunities to the food colors suppliers and dealers, which in turn drives the market growth.
The food colors market is highly fragmented, which creates opportunities for small- & mid-sized companies to invest in this market. As the diversified players that dominate the food industry have limited presence, stakeholders plan to invest and expand their business by innovating new products. Thus, small and medium enterprises (SMEs) can take advantage over premium priced food color products. Furthermore, several companies are completely dedicated on the production and sale of food color products. For instance, in 2021, Oterra A/S acquired Diana Food’s natural food coloring business from Symrise AG. This strategy helped Roha to expand its product portfolio and serve its customers better. Thus, such factors create an opportunity to gain major traction in the coming years.
The food colors market is segmented on the basis of type, application, and region. By type, the food colors market is classified into natural colors and artificial colors. By application, it is categorized into meat products, beverages, dairy, bakery and confectionery, processed food and vegetables, oils and fats, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Players operating in the food colors industry have adopted various developmental strategies to expand their food colors market share, increase profitability, and remain competitive in the market. Key players profiled in the report AromataGroup SRL (Fiorio Colori SPA), Givaudan (Naturex S.A.), Kalsec, Inc., Archer Daniels Midland Company, Chr. Hansen A/S, D.D. Williamson & Co. Inc. (DDW), Dohler Group, International Flavors & Fragrances, Koninklijke DSM N.V., Sensient Technologies Corporation., GNT Group, FMC Corporation, Lycored, Roha Dyechem, BASF SE, Ajinomoto Co., Inc., Kolorjet Chemicals Pvt Ltd, Mane, Sethness Products Company, Kancor Ingredients Limited, Biocon Colors, Dynemic Products Ltd., Vinayak Ingredients India Pvt. Ltd., Aarkay Food Products Ltd., and Neelikon Food Dyes and Chemicals Ltd.
Key findings of the study
By type, the natural colors segment is estimated to witness significant growth, registering a CAGR of 13.3% during the forecast period.By application, the others segment is estimated to witness significant growth, registering a CAGR of 12.9% during the forecast period.
By region, Europe was the dominant region in 2022, occupying a major share of the market.
Companies Mentioned
- Sensient Technologies Corporation
- Koninklijke DSM N.V.
- Kalsec Inc.
- International Flavors & Fragrances Inc.
- Givaudan SA
- GNT International B.V.
- Dohler GmbH
- Archer-Daniels-Midland Company
- Oterra A/S
- Nactarome S.p.A.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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