Sleepwear is a comfortable apparel that is usually worn indoors and at the time of sleep. These apparel are made of light material with high breathability, which aids in sound sleep. Various types of sleepwear are available for men, women, and kids such as t-shirts, nighty, camisole, and shorts. Sleepwear are more common among women, and women are more likely to invest in these clothing, due to increase in trend of night fashion and lounge fashion. The sleepwear market is expected to witness high growth rate owing to A surge in adoption of nightwear among the global populace. The global sleepwear market was valued at $10,495.0 million in 2019, and is projected to reach $18,694.8 million by 2027, registering a CAGR of 9.7% from 2020 to 2027. The women segment was the highest contributor to the market, with $8,197.6 million in 2019, and is estimated to reach $14,823.5 million by 2027, at a CAGR of 9.9% during the forecast period.
The primary factor that boosts the growth of the global sleepwear market is increase in disposable income of people all around the world. Moreover, rise in adoption of luxury clothing such as gowns and camisoles contributes toward the growth of the market. Furthermore, expansion of sales channel and to improvement in living standards of people coupled with increase in influence of western fashion in Asian countries have boosted the growth of the market globally. However, presence of counterfeit products with low quality fabric and build quality act as the major restraint for the market. On the contrary, rise in influence of social media and video logging, improvements in fabric quality along with increase in their promotion are expected to provide lucrative opportunities for expansion of the global market.
The global sleepwear market is segmented into end user, distribution channel, and region. By End User, the market is classified into men, women, and kids. By distribution channel, it is differentiated into online hypermarket/supermarket, discount stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The prominent players analyzed in this report include L Brands Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc. (AERIE), Hanesbrands Inc., Jockey International, Inc., Triumph International Holding GmBH., Hanky Panky Ltd., PVH CORPORATION, MAS Holdings Ltd., and the Chantelle Group.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTATION
By End User
By Distribution Channel
By Region
The primary factor that boosts the growth of the global sleepwear market is increase in disposable income of people all around the world. Moreover, rise in adoption of luxury clothing such as gowns and camisoles contributes toward the growth of the market. Furthermore, expansion of sales channel and to improvement in living standards of people coupled with increase in influence of western fashion in Asian countries have boosted the growth of the market globally. However, presence of counterfeit products with low quality fabric and build quality act as the major restraint for the market. On the contrary, rise in influence of social media and video logging, improvements in fabric quality along with increase in their promotion are expected to provide lucrative opportunities for expansion of the global market.
The global sleepwear market is segmented into end user, distribution channel, and region. By End User, the market is classified into men, women, and kids. By distribution channel, it is differentiated into online hypermarket/supermarket, discount stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The prominent players analyzed in this report include L Brands Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc. (AERIE), Hanesbrands Inc., Jockey International, Inc., Triumph International Holding GmBH., Hanky Panky Ltd., PVH CORPORATION, MAS Holdings Ltd., and the Chantelle Group.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019–2027.
- Porter’s five forces analysis highlights the potency of the buyers and supplier’s tenable stakeholder’s make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
- The major countries in each region are mapped according their revenue contribution the industry.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the sleepwear industry.
KEY MARKET SEGMENTATION
By End User
- Men,
- Women
- Kids
By Distribution Channel
- Online
- Hypermarket/Supermarket
- Discount Stores
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Rest of LAMEA
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Sleepwear Market, by End-user
Chapter 5: Sleepwear Market, by Distribution Channel
Chapter 6: Sleepwear Market, by Region
Chapter 7: Company Profiles
Executive Summary
According to the report titled, 'Sleepwear Market by End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2020-2027',. The sleepwear market size was valued at $10,495.0 million in 2019, and is projected to reach $18,694.8 million by 2027, registering a CAGR of 9.7% from 2020 to 2027. The online segment was the highest contributor to the market, with $2,535.6 million in 2019, and is estimated to reach $4,782.3 million by 2027, at a CAGR of 10.5% during the forecast period.Sleepwear is a loose garment designed to wear in bed.. These apparel are made using fabric that ensure enhanced comfort and proper air flow. Sleepwear today has emerged more as a trending fashion, with bridal sleepwear and sleepwear for themed parties gaining increased traction, which acts as a key driver of the market. The sleepwear market has penetrated the mature regions such as North America and Europe, however, it remains in its nascent stage in the emerging countries of Asia-Pacific and LAMEA.
The growth of the sleepwear market is majorly driven by increase in preference for comfortable clothing. The sleepwear market growth is largely influenced by western lifestyle and fashion trends. Moreover, fashion shows, such as the Victoria Secrets, which showcase large variety of loungewear and sleepwear have led to increase in popularity of sleepwear globally, as large number of viewers get influenced to purchase such products, thereby increasing the sales. Furthermore, surge in disposable income of people around the world coupled with increase in expenditure on lifestyle and fashion has supplemented the sleepwear market growth. However, availability of low-quality counterfeit products acts as the major restraint for the market. Conversely, innovations in design and enhanced comfort & functionality are expected to provide opportunities for growth for the sleepwear market.
The global sleepwear market is segmented into end user, distribution channel, and region. By end user, the market is classified into men, women, and kids. On the basis of distribution channel, it is differentiated into online hypermarket/supermarket, discount stores, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
According to the sleepwear market analysis by end user, the women segment was the most prominent category in 2019, and is expected to remain dominant during the forecast period. Conversely, the kids segment is expected to grow at a notable CAGR through the forecast period.
Depending on distribution channel, the supermarket/hypermarket segment was the highest contributor to the global market in 2019, and is expected to continue this trend from 2020 to 2027. However, the online segment is expected to grow at a higher growth rate through the forecast period
Region wise, North America led the market in 2019, and is projected to dominate the sleepwear market during the forecast period. However, Asia-Pacific is expected to grow at the highest CAGR in the near future. The key players in the industry have adopted product launch as their key strategy to stay competitive in the global sleepwear market share.
The players in the sleepwear industry have adopted product launch as their key development strategy to increase profitability and to strengthen their foothold in the sleepwear market. The key players profiled in the report include L Brands Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc. (AERIE), Hanesbrands Inc., Jockey International, Inc., Triumph International Holding GmBH., Hanky Panky Ltd., PVH CORPORATION, MAS Holdings Ltd., and the Chantelle Group
Key Findings of the Study:
The sleepwear market was valued at $10,495.0 million in 2019 and is estimated to reach $18,694.8 million by 2027, growing at a CAGR of 9.7% through the forecast period.
Based on end user, the women segment would witness the fastest growth, registering a notable growth rate during the forecast period.
Based on distribution channel, the supermarket/hypermarket segment held the highest share in 2019, accounting for a substantial market share in the global market.
Based on the distribution channel online segment was the most prominent market in 2019 and is expected to grow at a significant CAGR throughout the forecast period.
U.S. was the dominant country in 2019, accounting for a considerable share in the global sleepwear market.
Companies Mentioned
- L Brands Inc.
- Berkshire Hathaway Inc.
- American Eagle Outfitters Inc. (AERIE)
- Hanesbrands Inc.
- Jockey International Inc.
- Triumph International Holding GmBH.
- Hanky Panky Ltd.
- PVH CORPORATION
- MAS Holdings Ltd.
- the Chantelle Grou
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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