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Sexual Wellness Market - Global Outlook and Forecast 2020-2025

  • ID: 5125681
  • Report
  • July 2020
  • Region: Global
  • 507 pages
  • Arizton
UP TO OFF
until Oct 31st 2020
1h Free Analyst Time

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FEATURED COMPANIES

  • A&D Medical
  • Calvin Klein (PVH Group)
  • Empowered Products
  • IXu
  • Lovehoney Group
  • Sensuous Beauty
  • MORE
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Sexual Wellness Market Report

The sexual wellness market by revenue is expected to grow at a CAGR of over 8% during the period 2019-2025.

The global sexual wellness market size is expected to reach USD 40 billion by 2025. The global market is witnessing, increasing digitalization of sales strategies. The online strategy is one of the most preferred modes for purchasing sexual wellness products among consumers. Over 25% of the wellness products sold in the US are via online channels, with Amazon.com being the most preferred website. This trend is increasing not only in the US but across the globe. With high internet penetration, the availability of smartphones and laptops, and most importantly, the numerous online platforms for customers to choose from have increased dramatically. This growing preference among customers across the world opting for digital and online purchasing mode is quickly picking up a considerable pace. A key reason behind this growth of online sales has remained the luxury of remaining anonymous in their purchase. Countries such as the US, China, the UK, Japan, and Germany are witnessing robust growth in the demand for sexual wellness products from such online retailers. Further, an ease-of-access to the internet and the convenience and comfort of shopping for sexual wellness products through online channels would enable the growth of a wide consumer base in developing countries.

The COVID-19 pandemic has a diverse impact on the sexual wellness market. Condoms have witnessed a spike, whereas the demand for sex toys and other items faced a temporary decline. However, to attend to their sexual needs, people across have started relying on sex toys and vibrators. The virus has caused severe supply disruptions across the word. Governments across the globe have issued advisories to promote safe sex with partners during the lockdown.

The following factors are likely to contribute to the growth of the sexual wellness market during the forecast period:
  • Digital Marketplace: A Supreme Catalyst
  • Branding via Impactful Campaigns
  • Females: The Evolving Target Audience
  • Increasing Acceptance of Sexual Wellness Products among Women
The study considers the present scenario of the sexual wellness market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Sexual Wellness Market Segmentation

The global sexual wellness market research report includes a detailed segmentation by distribution, product, gender, and geography. In 2019, the sex toys segment led the market with a share of over 57%. Sex toys are witnessing a high demand from countries such as the US, China, and Japan. Historically, men have been primary customers; however, this sexual wellness trend is witnessing a shift as women are becoming sexually empowered globally. There is also growing demand for both shared and solo sex toys among end-users. China has emerged as the key manufacturer of these products across the globe as more than 70% of sex toys are manufactured in China.

Condoms are considered as one of the most effective ways to prevent STDs. Thus, governments, NGOs, and foundations across the globe are involved in the distribution of condoms among individuals in several countries. Further, they are low-cost alternatives for birth control. This, coupled with innovation in condom designs, has fueled the demand for condoms across the globe. In terms of volume, the male condom market constituted close to 99% of the sexual wellness market share in 2019.

Sexual wellness products are mainly sold through retail distribution channels such as specialty stores, supermarkets, hypermarkets, mass-market players, drug stores or pharmacies, and grocery stores. Manufacturers have been focusing keenly on the process of low-cost manufacturing.

The entry of Reckitt Benckiser and Church & Dwight in the market has increased the sale of sex toys and lubricants through retail stores such as sex specialty stores and supermarkets worldwide. Although the trend of selling these devices online is increasing, a significant share of sexual wellness product distribution takes place through sex specialty stores. The growth in online sales is set to increase by over 20% YOY during the forecast period. The primary reason is online stores offer a variety of options to choose from than retail stores. Moreover, over 95% of online retailers offer sexual wellness supplements & products at discounted prices rather than list prices that may be applicable in sex specialty stores and other brick-and-mortar distribution channels.

In terms of gender, the male segment accounted for a sexual wellness market share of over 75% in 2019, which is expected to decline to 73% by 2025 owing to the growing shift toward female-centric products. Several products developed in the market have focused on men. Male customers tend to offer better opportunities for vendors in the sexual wellness industry. With more than 30.1 million men who have erectile dysfunction in the US alone, the sexual lubricant market is witnessing immense opportunities owing to the need for lubricants. Condoms and sex toys have a high demand among male customers in the market.

Segmentation by Distribution
  • Retail
  • Specialty Stores
  • Mass Market Players
  • Drug Stores
  • Grocery Stores
  • Online
Segmentation by Product
  • Sex Toys
  • Vibrators
  • Rubber Pennies
  • Cock Rings
  • Rubber Vaginas
  • Blindfolds/ Feathers
  • Harness & Strap-on-Penises
  • Bondage Gear
  • Others
  • Condoms
  • Latex & Non-latex
  • Branded & Institutional
  • Male & Female
  • Sexual Lubricants
  • Water-based
  • Silicon-based
  • Oil-based
  • Hybrid
  • Exotic Lingerie
  • Others
Segmentation by Gender
  • Male
  • Female
INSIGHTS BY GEOGRAPHY

While China, Japan, South Korea, Australia, and India account for major usage of health and wellness products in APAC. Thailand, Vietnam, Malaysia, and Indonesia are likely to witness increased demand due to the improving quality of life and the growing acceptance of wellness products in these countries during the forecast period. Social norms are transforming because of global exposure via the internet and media. Millennials are more favorable to change as they reflect on the norms and traditions and make their own choices. There has been a rise in the level of awareness and experimentation of sexual wellness products in the region. Further, the consumer market in APAC, particularly in Southeast Asian countries, is poised to grow at a tremendous rate because of the increased spending power of buyers in several countries. Advances in lifestyle coupled with rising consumer expenditure, are likely to increase the penetration of these products in APAC during the forecast period.

Segmentation by Geography
  • APAC
  • China
  • Japan
  • Australia
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Singapore
  • New Zealand
  • Thailand
  • Europe
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Poland
  • Netherlands
  • Sweden
  • North America
  • US
  • Canada
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • Kenya
  • South Africa
  • Algeria
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
  • Peru
INSIGHTS BY VENDORS

The global sexual wellness market share is currently intensifying. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The market is moderately fragmented, with many sexual wellness brands providing lubricants with high functionalities and designs. LifeStyles, Reckitt Benckiser, Diamond Products, and Church & Dwight are among a few major vendors in the market. All these sexual wellness companies have a presence in three major geographical regions - North America, APAC, and Europe. However, there are local vendors providing products with similar specifications at low prices. This has intensified price wars among vendors. The market has the threat of infiltration with low-quality products.

Prominent Vendors
  • LifeStyles
  • Church & Dwight
  • Diamond Products
  • Reckitt Benckiser
  • Okamoto Industries
  • Karex Berhad
  • Doc Johnson
Other Prominent Vendors
  • Beate Uhse
  • A&D Medical
  • Beijing Aimer
  • Bijoux Indiscrets
  • BILLY BOY
  • BioFilm
  • BMS Factory
  • Bodywise
  • Cumming
  • CalExotics
  • Calvin Klein (PVH Group)
  • Convex Latex
  • Cosmo Lady
  • Cupid Limited
  • Eau Zone Oils & Fragrances
  • European Lingerie Group AB (ELG)
  • Embry
  • Empowered Products
  • Fuji Latex
  • Good Clean Love
  • Guy & O’Neill
  • Hathor Professional Skincare
  • HBM Group
  • HLL Lifecare
  • ID Lubricants
  • Innova Quality
  • Innovus Pharma
  • IXu
  • L Brands (LVMH)
  • La Maison Lejaby
  • La Perla
  • LELO
  • Live Well Brands
  • Lovehoney Group
  • Mayor Laboratories
  • MD Science Lab
  • MTLC Latex
  • Orient Industry
  • PHE
  • The pjur group
  • Sagami Rubber Industries
  • Sensuous Beauty
  • Shandong Ming Yuan Latex
  • Shanghai Dahua Medical Apparatus Co.
  • Silk Parasol
  • Sliquid
  • StaySafe Condoms (AdvaCare Pharma)
  • STRATA Various Product Design or ORIGAMI Condoms
  • Suki (OhMiBod)
  • Tenga
  • Thai Nippon Rubber Industry (TNR)
  • The Yes Company
  • Tianjin Condombao or Tianjin Medical Polyurethane Tech
  • Topco Sales
  • Trigg Laboratories
  • Triumph
  • Veru Healthcare/The Female Health Company
  • XR Brands
  • Kaamastra
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • A&D Medical
  • Calvin Klein (PVH Group)
  • Empowered Products
  • IXu
  • Lovehoney Group
  • Sensuous Beauty
  • MORE
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope Of The Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Impact Of COVID-19
8.1 Overview
8.1 COVID-19 Impact On Global Trade

9 Market Opportunities & Trends
9.1 Digital Marketplace: A Supreme Catalyst
9.2 Branding Via Impactful Campaigns
9.3 Females: The Evolving Target Audience
9.4 Growth Spurred By Sexual Wellness Festivals, Trade Shows, And Expos

10 Market Growth Enablers
10.1 Integration Of Sex Education With Sexual Wellness
10.2 Mounting Aids/HIV And STDs Instances
10.3 Increasing Acceptance Of Sexual Wellness Products Among Women
10.4 Evolvement Of Gender-Neutral Tone In Market

11 Market Restraints
11.1 Restrictive Awareness And Accessibility To Female Condoms
11.2 Handiness Of Substitutes For Condoms
11.3 Fabrication & Forgery
11.4 Lack Of Investor Confidence In Potential Startups

12 Value Chain Analysis
12.1 Value Chain Overview
12.2 Condom Market
12.3 Sexual Lubricants Market

13 Market Landscape
13.1 Historical Data 2015−2018
13.2 Market Size & Forecast
13.3 Pricing Analysis For Consumers And Institutional Buyers Of Condom
13.4 COVID-19 Impact On Sexual Wellness Market
13.5 Market By Geography
13.6 Market By Product
13.7 Market By Gender
13.8 Five Forces Analysis

14 Product
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Sex Toys
14.4 Condoms
14.5 Exotic Lingerie
14.6 Sexual Lubricants
14.7 Others

15 Gender
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Male
15.4 Female

16 Distribution Channel
16.1 Market Overview

17 Geography
17.1 Market Snapshot & Growth Engine − Revenue
17.2 Geographic Overview

18 APAC
18.1 Market Overview
18.2 PEST Analysis
18.3 Market Size & Forecast
18.4 Key Countries
18.5 China
18.6 Japan
18.7 India
18.8 Australia
18.9 South Korea
18.10 Indonesia
18.11 Malaysia
18.12 Singapore
18.13 New Zealand
18.14 Thailand

19 Europe
19.1 Market Overview
19.2 PEST ANALYSIS
19.3 Market Size & Forecast
19.4 Key Countries
19.5 Germany
19.6 UK
19.7 France
19.8 Spain
19.9 Italy
19.10 Netherlands
19.11 Poland
19.12 Sweden

20 North America
20.1 Market Overview
20.2 PEST ANALYSIS
20.3 Market Size & Forecast
20.4 Key Countries
20.5 US
20.6 Canada

21 Middle East & Africa
21.1 Market Overview
21.2 PEST Analysis
21.3 Market Size & Forecast
21.4 Key Countries
21.5 UAE
21.6 Kenya
21.7 Saudi Arabia
21.8 South Africa
21.9 Algeria

22 Latin America
22.1 Market Overview
22.2 PEST Analysis
22.3 Market Size & Forecast
22.4 Key Countries
22.5 Brazil
22.6 Mexico
22.7 Argentina
22.8 Peru
22.9 Chile

23 Competitive Landscape
23.1 Competition Overview
23.2 Market Structure and Mapping of Competition

24 Key Company Profiles
24.1 Lifestyles (Lifestyles Holdco PTE. LTD.)
24.2 Church & Dwight
24.3 Diamond Products
24.4 Reckitt Benckiser Group
24.5 Okamoto Industries
24.6 Karex Berhad
24.7 DOC Johnson

25 Other Prominent Vendors
25.1 Beate Uhse
25.2 Beijing Aimer
25.3 Bijoux Indiscrets
25.4 Billy Boy (MAPA GMBH)
25.5 Biofilm
25.6 BMS Factory
25.7 Bodywise
25.8 B. Cumming
25.9 Calexotics
25.10 Calvin Klein (PVH CORP)
25.11 Convex Latex
25.12 Cosmo Lady
25.13 Cupid Limited
25.14 EAU Zone Oils & Fragrances
25.15 European Lingerie Group AB (ELG)
25.16 Embry
25.17 Empowered Products
25.18 Fuji Latex
25.19 Good Clean Love
25.20 Guy & O'Neill
25.21 Hathor Professional Skincare
25.22 HBM Group
25.23 HLL Lifecare
25.24 ID Lubricants
25.25 Innova Quality
25.26 Innovus Pharma
25.27 IXU
25.28 L Brands (LVMH)
25.29 LA Maison Lejaby
25.3 LA Perla
25.31 LELO
25.32 LIVE Well Brands
25.33 Lovehoney Group
25.34 Mayor Laboratories
25.35 MD Science Lab
25.36 MTLC Latex
25.37 Orient Industry
25.38 PHE
25.39 PJUR Group
25.40 Sagami Rubber Industries
25.41 Sensuous Beauty
25.42 Shandong Ming Yuan Latex CO.
25.43 Shanghai Dahua Medical Apparatus/PATH
25.44 Silk Parasol
25.45 SLIQUID
25.46 Staysafe Condoms (By Advacare Pharma)
25.47 Strata Various Product Design
25.48 Suki (OHMIBOD)
25.49 Tenga
25.50 THAI Nippon Rubber Industry
25.51 The Yes Company
25.52 Tianjin Condombao Medical Polyurethane Tech
25.53 Topco Sales
25.54 Trigg Laboratories
25.55 Triumph
25.56 Veru Healthcare/The Female Health Company
25.57 XR Brands
25.58 Kaamastra

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Geography
27.2 APAC
27.3 China
27.4 Japan
27.5 India
27.6 Australia
27.7 South Korea
27.8 Indonesia
27.9 Malaysia
27.10 Singapore
27.11 New Zealand
27.12 Thailand
27.13 Europe
27.14 Germany
27.15 UK
27.16 France
27.17 Spain
27.18 Italy
27.19 Netherlands
27.20 Poland
27.21 Sweden
27.22 North America
27.23 US
27.24 Canada
27.25 Middle East & Africa
27.26 UAE
27.27 Kenya
27.28 Saudi Arabia
27.29 South Africa
27.30 Algeria
27.31 Latin America
27.32 Brazil
27.33 Mexico
27.34 Argentina
27.35 Peru
27.36 Chile
27.37 Product
27.38 Gender

28 Appendix
28.1 Abbreviations
Note: Product cover images may vary from those shown
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  • LifeStyles
  • Church & Dwight
  • Diamond Products
  • Reckitt Benckiser
  • Okamoto Industries
  • Karex Berhad
  • Doc Johnson
  • Beate Uhse
  • A&D Medical
  • Beijing Aimer
  • Bijoux Indiscrets
  • BILLY BOY
  • BioFilm
  • BMS Factory
  • Bodywise
  • Cumming
  • CalExotics
  • Calvin Klein (PVH Group)
  • Convex Latex
  • Cosmo Lady
  • Cupid Limited
  • Eau Zone Oils & Fragrances
  • European Lingerie Group AB (ELG)
  • Embry
  • Empowered Products
  • Fuji Latex
  • Good Clean Love
  • Guy & O’Neill
  • Hathor Professional Skincare
  • HBM Group
  • HLL Lifecare
  • ID Lubricants
  • Innova Quality
  • Innovus Pharma
  • IXu
  • L Brands (LVMH)
  • La Maison Lejaby
  • La Perla
  • LELO
  • Live Well Brands
  • Lovehoney Group
  • Mayor Laboratories
  • MD Science Lab
  • MTLC Latex
  • Orient Industry
  • PHE
  • The pjur group
  • Sagami Rubber Industries
  • Sensuous Beauty
  • Shandong Ming Yuan Latex
  • Shanghai Dahua Medical Apparatus Co.
  • Silk Parasol
  • Sliquid
  • StaySafe Condoms (AdvaCare Pharma)
  • STRATA Various Product Design or ORIGAMI Condoms
  • Suki (OhMiBod)
  • Tenga
  • Thai Nippon Rubber Industry (TNR)
  • The Yes Company
  • Tianjin Condombao or Tianjin Medical Polyurethane Tech
  • Topco Sales
  • Trigg Laboratories
  • Triumph
  • Veru Healthcare/The Female Health Company
  • XR Brands
  • Kaamastra
Note: Product cover images may vary from those shown
4 of 4

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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