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The Corporate Reputation of Pharma in 2019 - The Patient Perspective - Respiratory Edition - The Views of 91 Respiratory Conditions Patient Groups

  • ID: 5129261
  • Report
  • July 2020
  • Region: Global
  • 34 Pages
  • PatientView
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What 91 Respiratory-Conditions Patient Groups think of 13 Pharma Companies in 2019

FEATURED COMPANIES

  • AstraZeneca
  • Boehringer Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Novartis
  • Roche/Genentech
  • MORE

This is the 5th edition of 'The Corporate Reputation of Pharma - from the Perspective of Respiratory-Conditions Patient Groups'. These 2019 results are drawn from a survey of respiratory-conditions patient groups, conducted November 2019 - February 2020.

About the 2019 Survey of Respiratory-Conditions Patient Groups

  • 2019’s 91 respondent respiratory-conditions patient groups were headquartered in 30 different countries.
  • The 91 respiratory-conditions patient groups had the following geographic remits: 3% an international remit; 63% a national remit; 19% regional (within one country); and 13% local.

On the relationships that respiratory-conditions patient groups had with pharma

  • 79% of the 91 respiratory-conditions patient groups responding to the 2019 survey worked with at least one pharma company.

What this Report Contains

Industry-wide analyses: The 2019 respiratory-conditions 'Corporate-Reputation' report examines the issues of importance to patient groups specialising in respiratory conditions, including:

  • levels of industry innovation;
  • access to treatments;
  • transparency of the industry; and
  • drug pricing.

Analyses are reinforced by extensive feedback from 2019’s respondent respiratory-conditions patient groups [found in Appendix I], organised according to the country headquarters of the respondent patient groups.

Individual company analyses: The 13 pharma companies are reviewed by 2019’s 91 respondent respiratory-conditions patient groups for overall corporate reputation, and for performance at 12 individual indicators of corporate reputation.

Key Industry-Wide Findings

The different types of respiratory-conditions patient groups varied considerably in their views on pharma.

Although the 91 respondent respiratory-conditions patient groups reported an improvement in the pharmaceutical industry's corporate reputation in 2019, the various different types of respiratory-conditions patient groups held diverse opinions on the subject. While 77% of 2019’s 18 respondent pulmonary-fibrosis patient groups thought the pharma industry had an “Excellent” or “Good” corporate reputation, only 33% of 2019’s respondent pulmonary-hypertension patient groups said the same.

The varied attitudes of respiratory-conditions patient groups can, in part, be explained by whether they perceive the pharmaceutical industry’s commitment to innovation and the provision of drug treatments to be effective in their specific respiratory specialties.

For example, the Spain-based Asociación Nacional de Hipertension Pulmonar [National Association of Pulmonary Hypertension] called for: “Mayor investigacion para medicamentos que puedan llegar a curar a los pacientes.”  [“More research into drugs which could result in a cure for patients.”]

On Innovation and Drug Treatments

Since 2016, respiratory-conditions patient groups as a whole have taken a more negative view of the industry’s ability to innovate and produce high-quality products of benefit to patients [see charts below].

For 2019:

  • 45% of the 91 respondent respiratory-conditions patient groups rated the pharmaceutical industry as “Excellent” or “Good” at innovation - compared with a high of 62% in 2016.
  • 52% of the 91 respondent respiratory-conditions patient groups described the industry as “Excellent” or “Good” at providing high-quality products - compared with a high of 77% in 2016.

Looking at the equivalent numbers for the various types of respiratory-conditions patient groups: cystic-fibrosis, COPD, and pulmonary-fibrosis patient groups were most enthusiastic about the pharma industry’s innovatory skills, as well as its ability to produce treatments of benefits to patients. The most negative of the respiratory-conditions patient groups on these two issues were those specialising in pulmonary hypertension.

The varied different types of 2019's respondent respiratory-conditions patient groups shared a common viewpoint on one subject area, however - the pharma industry's pricing policies. The vast majority were negative on pharma's performance at this topic. Only 9% of the 91 respondent respiratory-conditions patient groups believed the pharma industry to be “Excellent” or “Good” at having fair pricing policies. Just 14% thought pharma transparent in its pricing policies.

Key Company Findings

Boehringer Ingelheim was ranked overall 1st out of 13 companies for corporate reputation in 2019 by the 60 respondent respiratory-conditions patient groups familiar with the company. Boehringer was also ranked 1st for 11 of the 12 indicators of corporate reputation. The exception was transparency in the funding of external stakeholders, for which Boehringer was ranked 2nd out of 13 companies.

GSK was ranked overall 2nd out of 13 companies for corporate reputation in 2019 by the 61 respondent respiratory-conditions patient groups familiar with the company. GSK was ranked 1st for one of the 12 indicators of corporate reputation: transparency in the funding of external stakeholders.

AstraZeneca was ranked overall joint 3rd out of 13 companies for corporate reputation in 2019 by the 51 respondent respiratory-conditions patient groups familiar with the company - a jump of four places over AstraZeneca's 2018 overall ranking for respiratory conditions. AstraZeneca was ranked overall 1st in 2019 out of 6 companies being judged for corporate reputation by partner respiratory-conditions patient groups.

Roche/Genentech was also ranked overall joint 3rd out of 13 companies for corporate reputation in 2019 by the 52 respondent respiratory-conditions patient groups familiar with the company.

Comparing the corporate reputation of just the 10 largest pharma companies (‘big pharma’) working in the subject area of respiratory conditions, 2019 v. 2018

To enable peer-to-peer comparisons of the results, PatientView has also recalculated the overall respiratory-conditions rankings (across the 12 indicators of corporate reputation) for only 10 of the 14 largest, multinational, multi-therapy pharma companies included in these 2019 respiratory-conditions analyses. The 2019 ‘big-pharma’ respiratory-conditions results provide a different perspective on how the largest pharmaceutical companies fare for corporate reputation in this therapy area - enabling true peer-to-peer analyses.

A note about COVID-19 and this study’s results

Covid-19 should have a relatively limited impact on many of the results of the PatientView 2019 ‘Corporate-Reputation’ study, because the survey took place (November 2019 to late-February 2020) largely before the crisis became global. However, early announcements about Covid-19 by some pharma companies (during January and February 2020) may have influenced the views of respiratory-conditions patient groups responding to the ‘Corporate-Reputation’ survey during those last two months of the survey.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AstraZeneca
  • Boehringer Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Novartis
  • Roche/Genentech
  • MORE

1 Executive summary
8 Relationships that respiratory-conditions patient groups have with pharma, 2019
11 Industry-wide findings, 2019
16 Rankings of 13 pharma companies, 2019 (v. 2018) among respiratory-conditions patient groups familiar with the companies
25 Rankings of 6 pharma companies, 2019 (v. 2018) among respiratory-conditions patient groups that work with the companies
33 Profiles of the 13 companies, 2019 (v. 2018)

Appendices
I What respiratory-conditions patient groups say on pharma (and how the industry can improve), 2019/2020
II Profiles of respondent respiratory-conditions patient groups, 2019

Tables and Charts
Specialties of respondent respiratory-conditions patient groups, 2019.  
Percentage of respondent respiratory-conditions patient groups stating that the pharmaceutical industry had an “Excellent” or “Good” corporate reputation, 2019 - by types of respiratory condition
Percentage of respondent respiratory-conditions patient groups stating that the pharmaceutical industry was “Excellent” or “Good” at innovation and/or providing high-quality products, 2015-2019
Percentage of respondent respiratory-conditions patient groups stating that the pharmaceutical industry was “Excellent” or “Good” at innovation and/or providing high-quality products, 2019 - by types of respiratory condition
Percentage of respondent patient groups stating that the pharmaceutical industry was “Excellent” or “Good” at ensuring patient access to medicines, 2019 - by therapy area 
Percentage of respondent patient groups stating that the pharmaceutical industry was “Excellent” or “Good” at ensuring patient access to medicines, 2019 - by respiratory therapy area
The rankings of 11 ‘big-pharma’ companies at corporate reputation among respiratory-conditions patient groups familiar with the companies, 2019 v. 2018 - ordered highest to lowest
The rankings of 6 ‘big-pharma’ companies at corporate reputation among respiratory-conditions patient groups that work with the companies, 2019 v. 2018 - ordered highest to lowest
Respiratory-conditions patient groups: familiarity, and partnerships, with pharma companies, 2019.
The types of working relationships that respondent respiratory-conditions patient groups had with pharma companies, 2019
The corporate reputation of the pharmaceutical industry, 2019 v. 2018 - compared with that of 8 other healthcare sectors (according to respondent respiratory-conditions patient groups)
The corporate reputation of the pharmaceutical industry, 2015-2019 (according to respondent respiratory conditions patient groups)
The perceived effectiveness of the pharmaceutical industry at carrying out specific activities, 2019 v. 2018 (according to respondent respiratory-conditions patient groups)
Perceptions of the efficacy of the pharmaceutical industry at various activities of importance to  patients and patient groups, 2015-2019 (according to respondent respiratory-conditions patient groups)
Rankings of 13 individual pharma companies, 2019 v. 2018 (according to respondent respiratory-conditions patient groups familiar with the company)
Rankings of 6 individual pharma companies, 2019 v. 2018 (according to respondent respiratory-conditions patient groups that work or partner with the company)
 
Profiles of the 13 companies, 2019 v. 2018; charts and tables:

  •  Number of respondent respiratory-conditions patient groups claiming familiarity with the company, 2019.
  •  Number of respondent respiratory-conditions patient groups saying that they had a working relationship with the company, 2019.
  •  Profile of respondent respiratory-conditions patient groups familiar with the company, 2019: specialties, country headquarters; geographic remit; and types of relationships.
  •  Company scores among respondent respiratory-conditions patient groups familiar with the company, and which work with the company, for each of the 12 indicators of corporate reputation, 2019.
  •  Percentage of the respondent respiratory-conditions patient groups that work with the company, but which also works with other companies, 2019.
  •  Overall rankings for the company according to respondent respiratory-conditions patient groups familiar with the company, 2019 v. 2018.
  •  Overall rankings for the company according to respondent respiratory-conditions patient groups that work with the company, 2019 v. 2018.
  •  Company rankings for each of the 12 indicators according to respondent respiratory-conditions patient groups familiar, or working, with the company, 2019 v. 2018.
  •  Snapshot view: where the company sits in the corporate tiers for each of the 12 indicators (in the higher, the middle, or the lower tier), as assessed by respondent respiratory-conditions patient groups familiar with the company, 2019.
  •  Snapshot view: where the company sits in the corporate tiers for each of the 12 indicators (in the higher, the middle, or the lower tier), as assessed by respondent respiratory-conditions patient groups that work with the company, 2019.
  •  The company’s Patient Corporate Reputation Indexes (PCRIs), 2015-2019 - selected indicators.
Note: Product cover images may vary from those shown
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  • AstraZeneca
  • Bayer
  • Boehringer Ingelheim
  • Bristol Myers Squibb
  • Chiesi Farmaceutici
  • Eli Lilly
  • GSK
  • Merck & Co/MSD
  • Novartis
  • Pfizer
  • Roche/Genentech
  • Sandoz
  • Sanofi
Note: Product cover images may vary from those shown
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