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Global Digital Video Advertising Market By Type, By End User, By Region, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5129325
  • Report
  • June 2020
  • Region: Global
  • 180 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Advertise.com, Inc.
  • Chocolate, Inc.
  • JW Player, Inc.
  • Tremor International Ltd.
  • ZypMedia, Inc.
  • MORE
The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowered attention spans has made customers of the present age more informed than ever before. This has also made the competition for grabbing each customer’s time span even more difficult. Amid the competition for the same, video advertising has emerged as an essential technology. However, it is the most underutilized form of engaging with customers as it’s also better than the other mediums. Video ads are an ideal combination of attention-grabbing visuals and a narrative. This combination is the most suitable and preferred one when a brand has to be introduced to the market, or it needs to work on its sales.

Induction of Augmented Reality (AR) technology in digital marketing technologies provides huge growth potential for the digital video advertising market. The reason being, the technology provides viewers with better interpersonal experience. The immersive nature of technology enables marketers to establish deeper connections with audiences to portray a better image of a brand that is essential to driving sales. In turn, the implementation of AR-enabled ads gives advertisers and marketers more cost-effective options relative to conventional print media companies. AR technology-based ads can include marker-based and location-based advertisement that further enables companies to use hyperlocal advertising methods and, as a result, improve sales outcomes.

Technological advancements and changing consumer behaviour have led advertisers to adopt innovative approaches to digital video advertising. There is a growing tendency among individuals to adopt visual media through platforms other than traditional cable and satellite television. Non-conventional platforms, such as desktops, mobile phones, Over the Top (OTT) media platforms and social media applications, allow advertisers to improve their service delivery methodologies by offering new revenue channels to marketers and broadcasters. Furthermore, these digital video contents are designed to run on various platforms and in a variety of formats to ensure full coverage, thereby enabling a higher rate of engagement.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

Based on the Analysis presented in the Cardinal matrix, Verizon Communications, Inc. is the major forerunner in the Digital Video Advertising Market. In January, 2019, Verizon Media extended its native advertising partnership with Microsoft. Companies such as RTL Group S.A., Tremor International Ltd., PubMatic, Inc., ZypMedia, Inc., Chocolate, Inc., Publicis Groupe, and Viant Technology, LLC are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Recent strategies deployed in Digital Video Advertising Market

Partnerships, Collaborations, and Agreements:

May-2020: Viant partnered with WideOrbit, a media platform connecting ads and audiences everywhere. Following the partnership, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.

Nov-2019: Publicis Groupe collaborated with Nivea, a personal care brand. Following the collaboration, Nivea has selected Publicis Grope as its global advertising partner and named WPP as the brand owner for Beiersdorf’s Eucerin and Hansaplast brands.

Nov-2019: SpotX partnered with StackAdapt, a programmatic advertising technology company. The partnership was focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale.

Jun-2019: SpotX announced partnership with Mideaocean, a developer and provider of advertising software and computing services. Under the partnership, Mideaocean customers can add online placements into their campaigns when they make linear TV buys. SpotX joined Mideaocean's Connect Partner Platform that enabled buyers to select SpotX to create a combined linear and online campaign.

Feb-2019: ZypMedia signed partnership agreement with Telaria, the complete software platform to manage video advertising for premium publishers. The agreement aimed to offer a suite of technology tools designed to help local media companies maximize the value of their over-the-top (OTT) video inventory.

Jan-2019: Verizon Media extended its native advertising partnership with Microsoft. This extended partnership enabled marketers to partner with Verizon Media, to gain access to native ad inventory across MSN in over 30 countries.

Acquisition and Mergers:

Jan-2020: Tremor International acquired Unruly from News Corporation. Unruly is a video-ad technology specialist. The acquisition bolstered Tremor’s supply-side platform and expanded its global footprint.

Jan-2019: RTL Group is acquiring Yospace, a digital video distribution company. The acquisition provided Yoaspace's server-side dynamic ad insertion (SSDAI) technology to RTL Group, which can substitute the broadcast ads found in a content stream with more relevant, personalized ads.

Mar-2018: Verizon Digital Media completed the acquisition of Volicon, a broadcast monitoring, and content archival company. The acquisition improved Verizon’s ability to offer clients a seamless option for repackaging existing broadcast feeds and channels for cloud-based OTT services.

Product Launches and Product Expansions:

Sep-2019: PubMatic extended OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. The publishers can now programmatically monetize inventory in all major addressable channels while benefiting from the transparency and control offered by an independent, open-source solution.

Feb-2019: Verizon Media introduced two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units have been designed for e-commerce advertisers, offering a shoppable experience for product ads, and the Playable ads for game advertisers.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Geography

North America
  • US
  • Canada
  • Mexico
  • Rest of North America
Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Advertise.com, Inc.
  • Chocolate, Inc.
  • JW Player, Inc.
  • Tremor International Ltd.
  • ZypMedia, Inc.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Digital Video Advertising Market, by Type
1.4.2 Global Digital Video Advertising Market, by End User
1.4.3 Global Digital Video Advertising Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar - 2020, May) Leading Players

Chapter 4. Global Digital Video Advertising Market by Type
4.1 Global Desktop Digital Video Advertising Market by Region
4.2 Global Mobile Digital Video Advertising Market by Region

Chapter 5. Global Digital Video Advertising Market by End User
5.1 Global Retail Digital Video Advertising Market by Region
5.2 Global Media & Entertainment Digital Video Advertising Market by Region
5.3 Global Automotive Digital Video Advertising Market by Region
5.4 Global Telecom Digital Video Advertising Market by Region
5.5 Global Financial Services Digital Video Advertising Market by Region
5.6 Global Consumer Goods & Electronics Digital Video Advertising Market by Region
5.7 Global Others Digital Video Advertising Market by Region

Chapter 6. Global Digital Video Advertising Market by Region
6.1 North America Digital Video Advertising Market
6.1.1 North America Digital Video Advertising Market by Type
6.1.1.1 North America Desktop Digital Video Advertising Market by Country
6.1.1.2 North America Mobile Digital Video Advertising Market by Country
6.1.2 North America Digital Video Advertising Market by End User
6.1.2.1 North America Retail Digital Video Advertising Market by Country
6.1.2.2 North America Media & Entertainment Digital Video Advertising Market by Country
6.1.2.3 North America Automotive Digital Video Advertising Market by Country
6.1.2.4 North America Telecom Digital Video Advertising Market by Country
6.1.2.5 North America Financial Services Digital Video Advertising Market by Country
6.1.2.6 North America Consumer Goods & Electronics Digital Video Advertising Market by Country
6.1.2.7 North America Others Digital Video Advertising Market by Country
6.1.3 North America Digital Video Advertising Market by Country
6.1.3.1 US Digital Video Advertising Market
6.1.3.1.1 US Digital Video Advertising Market by Type
6.1.3.1.2 US Digital Video Advertising Market by End User
6.1.3.2 Canada Digital Video Advertising Market
6.1.3.2.1 Canada Digital Video Advertising Market by Type
6.1.3.2.2 Canada Digital Video Advertising Market by End User
6.1.3.3 Mexico Digital Video Advertising Market
6.1.3.3.1 Mexico Digital Video Advertising Market by Type
6.1.3.3.2 Mexico Digital Video Advertising Market by End User
6.1.3.4 Rest of North America Digital Video Advertising Market
6.1.3.4.1 Rest of North America Digital Video Advertising Market by Type
6.1.3.4.2 Rest of North America Digital Video Advertising Market by End User
6.2 Europe Digital Video Advertising Market
6.2.1 Europe Digital Video Advertising Market by Type
6.2.1.1 Europe Desktop Digital Video Advertising Market by Country
6.2.1.2 Europe Mobile Digital Video Advertising Market by Country
6.2.2 Europe Digital Video Advertising Market by End User
6.2.2.1 Europe Retail Digital Video Advertising Market by Country
6.2.2.2 Europe Media & Entertainment Digital Video Advertising Market by Country
6.2.2.3 Europe Automotive Digital Video Advertising Market by Country
6.2.2.4 Europe Telecom Digital Video Advertising Market by Country
6.2.2.5 Europe Financial Services Digital Video Advertising Market by Country
6.2.2.6 Europe Consumer Goods & Electronics Digital Video Advertising Market by Country
6.2.2.7 Europe Others Digital Video Advertising Market by Country
6.2.3 Europe Digital Video Advertising Market by Country
6.2.3.1 Germany Digital Video Advertising Market
6.2.3.1.1 Germany Digital Video Advertising Market by Type
6.2.3.1.2 Germany Digital Video Advertising Market by End User
6.2.3.2 UK Digital Video Advertising Market
6.2.3.2.1 UK Digital Video Advertising Market by Type
6.2.3.2.2 UK Digital Video Advertising Market by End User
6.2.3.3 France Digital Video Advertising Market
6.2.3.3.1 France Digital Video Advertising Market by Type
6.2.3.3.2 France Digital Video Advertising Market by End User
6.2.3.4 Russia Digital Video Advertising Market
6.2.3.4.1 Russia Digital Video Advertising Market by Type
6.2.3.4.2 Russia Digital Video Advertising Market by End User
6.2.3.5 Spain Digital Video Advertising Market
6.2.3.5.1 Spain Digital Video Advertising Market by Type
6.2.3.5.2 Spain Digital Video Advertising Market by End User
6.2.3.6 Italy Digital Video Advertising Market
6.2.3.6.1 Italy Digital Video Advertising Market by Type
6.2.3.6.2 Italy Digital Video Advertising Market by End User
6.2.3.7 Rest of Europe Digital Video Advertising Market
6.2.3.7.1 Rest of Europe Digital Video Advertising Market by Type
6.2.3.7.2 Rest of Europe Digital Video Advertising Market by End User
6.3 Asia Pacific Digital Video Advertising Market
6.3.1 Asia Pacific Digital Video Advertising Market by Type
6.3.1.1 Asia Pacific Desktop Digital Video Advertising Market by Country
6.3.1.2 Asia Pacific Mobile Digital Video Advertising Market by Country
6.3.2 Asia Pacific Digital Video Advertising Market by End User
6.3.2.1 Asia Pacific Retail Digital Video Advertising Market by Country
6.3.2.2 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country
6.3.2.3 Asia Pacific Automotive Digital Video Advertising Market by Country
6.3.2.4 Asia Pacific Telecom Digital Video Advertising Market by Country
6.3.2.5 Asia Pacific Financial Services Digital Video Advertising Market by Country
6.3.2.6 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country
6.3.2.7 Asia Pacific Others Digital Video Advertising Market by Country
6.3.3 Asia Pacific Digital Video Advertising Market by Country
6.3.3.1 China Digital Video Advertising Market
6.3.3.1.1 China Digital Video Advertising Market by Type
6.3.3.1.2 China Digital Video Advertising Market by End User
6.3.3.2 Japan Digital Video Advertising Market
6.3.3.2.1 Japan Digital Video Advertising Market by Type
6.3.3.2.2 Japan Digital Video Advertising Market by End User
6.3.3.3 India Digital Video Advertising Market
6.3.3.3.1 India Digital Video Advertising Market by Type
6.3.3.3.2 India Digital Video Advertising Market by End User
6.3.3.4 South Korea Digital Video Advertising Market
6.3.3.4.1 South Korea Digital Video Advertising Market by Type
6.3.3.4.2 South Korea Digital Video Advertising Market by End User
6.3.3.5 Singapore Digital Video Advertising Market
6.3.3.5.1 Singapore Digital Video Advertising Market by Type
6.3.3.5.2 Singapore Digital Video Advertising Market by End User
6.3.3.6 Malaysia Digital Video Advertising Market
6.3.3.6.1 Malaysia Digital Video Advertising Market by Type
6.3.3.6.2 Malaysia Digital Video Advertising Market by End User
6.3.3.7 Rest of Asia Pacific Digital Video Advertising Market
6.3.3.7.1 Rest of Asia Pacific Digital Video Advertising Market by Type
6.3.3.7.2 Rest of Asia Pacific Digital Video Advertising Market by End User
6.4 LAMEA Digital Video Advertising Market
6.4.1 LAMEA Digital Video Advertising Market by Type
6.4.1.1 LAMEA Desktop Digital Video Advertising Market by Country
6.4.1.2 LAMEA Mobile Digital Video Advertising Market by Country
6.4.2 LAMEA Digital Video Advertising Market by End User
6.4.2.1 LAMEA Retail Digital Video Advertising Market by Country
6.4.2.2 LAMEA Media & Entertainment Digital Video Advertising Market by Country
6.4.2.3 LAMEA Automotive Digital Video Advertising Market by Country
6.4.2.4 LAMEA Telecom Digital Video Advertising Market by Country
6.4.2.5 LAMEA Financial Services Digital Video Advertising Market by Country
6.4.2.6 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country
6.4.2.7 LAMEA Others Digital Video Advertising Market by Country
6.4.3 LAMEA Digital Video Advertising Market by Country
6.4.3.1 Brazil Digital Video Advertising Market
6.4.3.1.1 Brazil Digital Video Advertising Market by Type
6.4.3.1.2 Brazil Digital Video Advertising Market by End User
6.4.3.2 Argentina Digital Video Advertising Market
6.4.3.2.1 Argentina Digital Video Advertising Market by Type
6.4.3.2.2 Argentina Digital Video Advertising Market by End User
6.4.3.3 UAE Digital Video Advertising Market
6.4.3.3.1 UAE Digital Video Advertising Market by Type
6.4.3.3.2 UAE Digital Video Advertising Market by End User
6.4.3.4 Saudi Arabia Digital Video Advertising Market
6.4.3.4.1 Saudi Arabia Digital Video Advertising Market by Type
6.4.3.4.2 Saudi Arabia Digital Video Advertising Market by End User
6.4.3.5 South Africa Digital Video Advertising Market
6.4.3.5.1 South Africa Digital Video Advertising Market by Type
6.4.3.5.2 South Africa Digital Video Advertising Market by End User
6.4.3.6 Nigeria Digital Video Advertising Market
6.4.3.6.1 Nigeria Digital Video Advertising Market by Type
6.4.3.6.2 Nigeria Digital Video Advertising Market by End User
6.4.3.7 Rest of LAMEA Digital Video Advertising Market
6.4.3.7.1 Rest of LAMEA Digital Video Advertising Market by Type
6.4.3.7.2 Rest of LAMEA Digital Video Advertising Market by End User

Chapter 7. Company Profiles
7.1 Verizon Communications, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Acquisition and Mergers:
7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
7.9.1 Company Overview
7.10 Chocolate, Inc.
7.10.1 Company overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
Note: Product cover images may vary from those shown
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  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Note: Product cover images may vary from those shown
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