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LAMEA Digital Video Advertising Market By Type, By End User, By Country, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5129408
  • Report
  • June 2020
  • Region: Middle East, Africa
  • 78 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

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FEATURED COMPANIES

  • Advertise.com, Inc.
  • Chocolate, Inc.
  • JW Player, Inc.
  • Tremor International Ltd.
  • ZypMedia, Inc.
  • MORE
The Latin America, Middle East and Africa Digital Video Advertising Market is expected to witness market growth of 43.4% CAGR during the forecast period (2020-2026).

The integration of Big Data Analytics and Advertising provides exciting business growth prospects due to the production of large volumes of user data. The vast amount of data allowed marketers to carefully analyze user data and display specially curated advertisements based on the audience's viewing trends. In addition, the introduction of analytical tools into advertising systems allows marketers to assess the efficacy of advertisement campaigns and to make appropriate improvements as and when necessary.

Staying ahead of the game in terms of digital video ads also looks like a good bet for the future. The integration of traditional television and programming is expected to be the next big thing in ad-tech. There are already strong indications that TV is programmatic. Established players are partnering with data analytics companies to measure the effectiveness and engagement rate of their advertising campaigns. This helps companies to take the necessary measures as and when necessary. Companies have also experienced technological disruptions in order to provide better services to their clients.

These video advertisements are going to help people make decisions. The content of the video should be important to the target audience. The video advertisement also helps the marketer to target audiences on multiscreen in one go. Digital video helps to build global visibility. One of the key benefits of online video ads is that the outcomes can be monitored and even when and how much money is spent can be monitored, saving both time and money.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Country
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Advertise.com, Inc.
  • Chocolate, Inc.
  • JW Player, Inc.
  • Tremor International Ltd.
  • ZypMedia, Inc.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by Type
1.4.2 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by End User
1.4.3 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar - 2020, May) Leading Players

Chapter 4. LAMEA Digital Video Advertising Market by Type
4.1 LAMEA Desktop Digital Video Advertising Market by Country
4.2 LAMEA Mobile Digital Video Advertising Market by Country

Chapter 5. LAMEA Digital Video Advertising Market by End User
5.1 LAMEA Retail Digital Video Advertising Market by Country
5.2 LAMEA Media & Entertainment Digital Video Advertising Market by Country
5.3 LAMEA Automotive Digital Video Advertising Market by Country
5.4 LAMEA Telecom Digital Video Advertising Market by Country
5.5 LAMEA Financial Services Digital Video Advertising Market by Country
5.6 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 LAMEA Others Digital Video Advertising Market by Country

Chapter 6. LAMEA Digital Video Advertising Market by Country
6.1 Brazil Digital Video Advertising Market
6.1.1 Brazil Digital Video Advertising Market by Type
6.1.2 Brazil Digital Video Advertising Market by End User
6.2 Argentina Digital Video Advertising Market
6.2.1 Argentina Digital Video Advertising Market by Type
6.2.2 Argentina Digital Video Advertising Market by End User
6.3 UAE Digital Video Advertising Market
6.3.1 UAE Digital Video Advertising Market by Type
6.3.2 UAE Digital Video Advertising Market by End User
6.4 Saudi Arabia Digital Video Advertising Market
6.4.1 Saudi Arabia Digital Video Advertising Market by Type
6.4.2 Saudi Arabia Digital Video Advertising Market by End User
6.5 South Africa Digital Video Advertising Market
6.5.1 South Africa Digital Video Advertising Market by Type
6.5.2 South Africa Digital Video Advertising Market by End User
6.6 Nigeria Digital Video Advertising Market
6.6.1 Nigeria Digital Video Advertising Market by Type
6.6.2 Nigeria Digital Video Advertising Market by End User
6.7 Rest of LAMEA Digital Video Advertising Market
6.7.1 Rest of LAMEA Digital Video Advertising Market by Type
6.7.2 Rest of LAMEA Digital Video Advertising Market by End User

Chapter 7. Company Profiles
7.1 Verizon Communications, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental Analysis
7.1.4 Recent strategies and developments:
7.1.4.1 Partnerships, Collaborations, and Agreements:
7.1.4.2 Acquisition and Mergers:
7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
7.9.1 Company Overview
7.10 Chocolate, Inc.
7.10.1 Company overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
Note: Product cover images may vary from those shown
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Note: Product cover images may vary from those shown

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