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Vietnam Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update

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    Report

  • 325 Pages
  • February 2025
  • Region: Vietnam
  • PayNXT360
  • ID: 4751512
Description Jump to:
The gift card market in Vietnam is expected to grow by 15.1% on annual basis to reach US$877.1 million in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 17.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.2% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 762.3 million to approximately USD 1.43 billion.

This report provides a detailed data-centric analysis of the gift card sector in Vietnam, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

Vietnam’s gift card market is transforming, driven by the shift toward digital solutions, deeper integration into e-commerce platforms, and increasing corporate adoption. The expansion of digital payment systems and cashless initiatives by the government are accelerating this trend, making gift cards more accessible and convenient for consumers. As businesses recognize the benefits of gift cards in consumer transactions and employee engagement, the demand for flexible and personalized gifting solutions is expected to rise. Over the next two to four years, Vietnam’s gift card industry is projected to grow substantially, fueled by digital commerce advancements and strategic business investments. Integrating gift cards into online retail and corporate reward programs will likely contribute to market expansion and higher consumer adoption rates. Companies that capitalize on these evolving trends by offering innovative and seamless gift card solutions will be well-positioned to gain a competitive edge in Vietnam’s growing digital economy.

Growing Popularity of Digital Gift Cards

  • Vietnam is transitioning significantly from physical to digital gift cards, with more businesses introducing electronic voucher options. Companies such as Got It, a major player in the industry, have expanded their offerings from traditional store vouchers to digital solutions that integrate with brand websites and mobile applications.
  • The increasing adoption of digital payment methods and government initiatives promoting cashless transactions are key factors driving this shift. As consumers become more accustomed to online transactions, businesses are responding by providing digital gift cards to enhance convenience and accessibility.
  • The demand for digital gift cards is expected to rise further, leading to widespread adoption across various industries. Companies investing in digital gift card solutions will likely benefit from increased customer engagement, fostering long-term loyalty and contributing to the market’s sustained expansion.

Integration of Gift Cards into E-Commerce Platforms

  • Vietnamese e-commerce retailers are increasingly embedding gift card solutions into their platforms, making purchasing and redeeming them easier for consumers. This trend reflects the broader shift toward digital shopping experiences emphasizing flexibility and convenience.
  • The rapid growth of e-commerce, accelerated by the COVID-19 pandemic, has pushed retailers to diversify their payment and promotional offerings. Gift cards integrated into online platforms provide shoppers additional payment flexibility while encouraging repeat purchases.
  • As Vietnam's e-commerce market continues expanding, integrating gift cards is expected to become a standard practice among major retailers. This development will likely increase the volume of gift card transactions and contribute to the overall growth of the digital economy.

Increased Corporate Use of Gift Cards for Employee Rewards

  • Vietnamese businesses are adopting gift cards as part of their employee reward and incentive programs. This trend is driven by gift cards' flexibility and convenience, allowing companies to cater to diverse employee preferences.
  • Corporations recognize the effectiveness of gift cards in motivating employees and improving workplace satisfaction. Their ability to offer customized reward options makes them popular for corporate incentive programs.
  • The adoption of gift cards in corporate reward systems is expected to expand, driving greater demand in Vietnam’s gift card market. Companies that leverage gift card-based incentives may see higher employee engagement and retention levels, reinforcing their appeal as a practical reward mechanism.

Competitive Landscape of the Vietnam Gift Card Market

Vietnam's gift card market is on a steady growth trajectory, driven by increasing digital adoption, integration with e-commerce platforms, and rising demand from corporate incentive programs. Leading domestic players like Got It are expanding their digital offerings, while international companies such as Sodexo and Edenred continue to contribute to the competitive landscape. The market is expected to see further innovation and investment as businesses adapt to evolving consumer preferences and the broader digital economy.
Vietnam's gift card sector will likely experience greater consolidation, with strategic partnerships and mergers enhancing market competitiveness. The growing emphasis on digital payment solutions and cashless transactions will further accelerate the adoption of gift cards. Businesses focusing on digital transformation, regulatory compliance, and personalized gifting solutions will be well-positioned to capitalize on emerging opportunities in this expanding market.

Current Market Dynamics

  • Vietnam's gift card market is driven by the increasing adoption of digital gift cards, integration with e-commerce platforms, and the rising use of gift cards in corporate incentive programs. The shift towards digital solutions reflects broader trends in consumer behavior and payment preferences.

Key Players and Market Share

  • The market also sees participation from international players such as Sodexo and Edenred, which offer corporate incentive solutions, including gift cards. These companies contribute to the competitive landscape by providing diverse options for consumers and businesses.

Recent Launches and Partnerships

  • While the available sources do not detail specific recent mergers and acquisitions in Vietnam's gift card market, the global trend indicates a move towards consolidation to leverage synergies in the gift card sector. This includes strategic collaborations between retailers and fintech companies to offer more versatile and personalized gift card options.
  • In Vietnam, companies like Got It expand their offerings through partnerships with brand partners, integrating digital solutions into websites and apps to enhance the consumer experience.

Anticipated Market Evolution (Next 2-4 Years)

  • Over the next 2-4 years, Vietnam's gift card market is expected to become more dynamic, with established players and new entrants innovating to capture market share. The continuous growth of e-commerce and digital payments will likely drive further advancements in platform features and user experiences.
  • Companies may focus on personalized and versatile gift card solutions to meet evolving consumer preferences. Additionally, strategic partnerships and potential mergers could reshape the market, enhancing competitiveness and expanding market reach.

Regulatory Changes

  • The Vietnamese government has been promoting cashless transactions, which supports the growth of digital payment solutions, including gift cards. However, the available sources do not detail specific regulatory changes affecting the gift card industry in the past year.
  • Businesses operating in this sector should stay informed about regulations related to digital payments and consumer protection to ensure compliance and maintain consumer trust.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Vietnam through 100+ tables and 280+ charts. Below is a summary of key market segments.

Vietnam Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Vietnam Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Vietnam Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Vietnam Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Vietnam Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Vietnam Gift Card Spend by Consumer Behavior and Demographics

  • Gift Card Spend by Payment Method
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Vietnam Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

Vietnam Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Vietnam Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Vietnam Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Vietnam Gift Card Purchase by Payment Method

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • BNPL & Other Digital Payment
  • Cash

Reasons to buy

  • Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Vietnam.
  • Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
  • Learn about the attitudes and behaviours of consumers in Vietnam: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
  • Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2 Vietnam Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2020-2029
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2020-2029
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2020-2029
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3 Vietnam Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2020-2029
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2020-2029
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4 Vietnam Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2020-2029
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2020-2029
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5 Vietnam Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2020-2029
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2020-2029
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2020-2029
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2020-2029
6 Vietnam Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2020-2029
6.2 Digital Gift Card Penetration by Occasion, 2020-2029
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7 Vietnam Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type
8 Vietnam Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2020-2029
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
9 Vietnam Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10 Vietnam Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2020-2029
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2020-2029
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2020-2029
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2020-2029
11 Vietnam Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2020-2029
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
12 Vietnam Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13 Vietnam Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2020-2029
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2020-2029
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2020-2029
14 Vietnam Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2020-2029
15 Vietnam Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16 Vietnam Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2022-2029
17 Vietnam Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18 Vietnam Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19 Vietnam Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20 Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Vietnam Total Gift Spend Analysis (US$ Million), 2020-2029
Table 2: Vietnam Gift Card Penetration by Market Value(%), 2020-2029
Table 3: Vietnam Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 4: Vietnam Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 5: Vietnam Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 6: Vietnam Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 7: Vietnam Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 8: Vietnam Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 9: Vietnam Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 10: Vietnam Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 11: Vietnam Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 12: Vietnam Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 13: Vietnam Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 14: Vietnam Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 15: Vietnam Gift Card Load Value (US$ Million), 2020-2029
Table 16: Vietnam Number of Gift Cards Purchased (Million) 2020-2029
Table 17: Vietnam Gift Card Transaction Value (US$ Million), 2020-2029
Table 18: Vietnam Gift Card Transaction Volume (Million), 2020-2029
Table 19: Vietnam Average Value of Per Transaction (US$), 2020-2029
Table 20: Vietnam Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Table 21: Vietnam Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 22: Vietnam Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 23: Vietnam Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 24: Vietnam Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Table 25: Vietnam Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 26: Vietnam Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 28: Vietnam Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 29: Vietnam Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Table 30: Vietnam Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Table 31: Vietnam Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 32: Vietnam Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 33: Vietnam Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 34: Vietnam Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 35: Vietnam Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 36: Vietnam Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 37: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 38: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 39: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 40: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Table 41: Vietnam Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 42: Vietnam Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 43: Vietnam Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 44: Vietnam Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 45: Vietnam Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 46: Vietnam Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 47: Vietnam Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 48: Vietnam Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 49: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 50: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 51: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 52: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Table 53: Vietnam Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Table 54: Vietnam Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 55: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 56: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 57: Vietnam Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 58: Vietnam Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 59: Vietnam Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 60: Vietnam Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 61: Vietnam Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 62: Vietnam Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 63: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 64: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 65: Vietnam Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Table 66: Vietnam Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Table 67: Vietnam Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Table 68: Vietnam Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Table 69: Vietnam Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Table 70: Vietnam Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Table 71: Vietnam Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Table 72: Vietnam Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Table 73: Vietnam Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 74: Vietnam Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 75: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 76: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 77: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 78: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Table 79: Vietnam Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 80: Vietnam Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 81: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 82: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 83: Vietnam Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 84: Vietnam Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 85: Vietnam Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 86: Vietnam Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 87: Vietnam Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 88: Vietnam Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 89: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 90: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 91: Vietnam Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Table 92: Vietnam Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Table 93: Vietnam Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Table 94: Vietnam Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Table 95: Vietnam Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Table 96: Vietnam Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Table 97: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 98: Vietnam Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Table 99: Vietnam Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 100: Vietnam Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Table 101: Vietnam Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 102: Vietnam Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Table 103: Vietnam Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 104: Vietnam Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Table 105: Vietnam Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 106: Vietnam Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 107: Vietnam Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 108: Vietnam Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 109: Vietnam Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 110: Vietnam Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 111: Vietnam Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 112: Vietnam Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 113: Vietnam Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 114: Vietnam Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 115: Vietnam Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 116: Vietnam Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 117: Vietnam Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Table 118: Vietnam Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Vietnam Total Gift Spend Analysis (US$ Million), 2020-2029
Figure 3: Vietnam Gift Card Penetration by Market Value(%), 2020-2029
Figure 4: Vietnam Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 5: Vietnam Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 6: Vietnam Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 7: Vietnam Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 8: Vietnam Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 9: Vietnam Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 10: Vietnam Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 11: Vietnam Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 12: Vietnam Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 13: Vietnam Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 14: Vietnam Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 15: Vietnam Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 16: Vietnam Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 17: Vietnam Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 18: Vietnam Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 19: Vietnam Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 20: Vietnam Other - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 21: Vietnam Food & Beverage - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 22: Vietnam Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 23: Vietnam Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 24: Vietnam Books & Media Products - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 25: Vietnam Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 26: Vietnam Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 27: Vietnam Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 28: Vietnam Jewelry - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 29: Vietnam Sporting Goods - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 30: Vietnam Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 31: Vietnam Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 32: Vietnam Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 33: Vietnam Other - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 34: Vietnam Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 35: Vietnam Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 36: Vietnam Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 37: Vietnam Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 38: Vietnam Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 39: Vietnam Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 40: Vietnam Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 41: Vietnam Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 42: Vietnam Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 43: Vietnam Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 44: Vietnam Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 45: Vietnam Specialty Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 46: Vietnam Health & Wellness - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 47: Vietnam Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 48: Vietnam Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 49: Vietnam Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 50: Vietnam Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 51: Vietnam Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 52: Vietnam Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 53: Vietnam Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 54: Vietnam Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 55: Vietnam Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 56: Vietnam Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 57: Vietnam Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 58: Vietnam Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 59: Vietnam Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 60: Vietnam Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 61: Vietnam Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 62: Vietnam Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 63: Vietnam Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 64: Vietnam Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 65: Vietnam Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 66: Vietnam Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 67: Vietnam Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 68: Vietnam Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 69: Vietnam Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 70: Vietnam Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 71: Vietnam Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 72: Vietnam Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 73: Vietnam Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 74: Vietnam Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 75: Vietnam Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 76: Vietnam Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 77: Vietnam Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 78: Vietnam Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 79: Vietnam Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 80: Vietnam Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 81: Vietnam Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 82: Vietnam Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 83: Vietnam Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 84: Vietnam Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 85: Vietnam Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 86: Vietnam Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 87: Vietnam Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 88: Vietnam Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 89: Vietnam Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 90: Vietnam Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 91: Vietnam Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 92: Vietnam Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 93: Vietnam Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 94: Vietnam Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 95: Vietnam Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 96: Vietnam Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 97: Vietnam Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 98: Vietnam Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 99: Vietnam Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 100: Vietnam Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 101: Vietnam Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 102: Vietnam Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 103: Vietnam Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 104: Vietnam Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 105: Vietnam Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 106: Vietnam Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 107: Vietnam Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 108: Vietnam Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 109: Vietnam Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 110: Vietnam Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 111: Vietnam Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 112: Vietnam Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 113: Vietnam Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 114: Vietnam Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 115: Vietnam Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 116: Vietnam Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 117: Vietnam Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 118: Vietnam Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 119: Vietnam Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 120: Vietnam Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 121: Vietnam Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 122: Vietnam Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 123: Vietnam Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 124: Vietnam Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 125: Vietnam Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 126: Vietnam Gift Card Load Value (US$ Million), 2020-2029
Figure 127: Vietnam Number of Gift Cards Purchased (Million) 2020-2029
Figure 128: Vietnam Gift Card Transaction Value (US$ Million), 2020-2029
Figure 129: Vietnam Gift Card Transaction Volume (Million), 2020-2029
Figure 130: Vietnam Average Value of Per Transaction (US$), 2020-2029
Figure 131: Vietnam Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Figure 132: Vietnam Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 133: Vietnam Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 134: Vietnam Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 135: Vietnam Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Figure 136: Vietnam Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 137: Vietnam Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 139: Vietnam Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 140: Vietnam Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Figure 141: Vietnam Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Figure 142: Vietnam Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 143: Vietnam Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 144: Vietnam Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 145: Vietnam Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 146: Vietnam Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 147: Vietnam Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 148: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 149: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 150: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 151: Vietnam Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Figure 152: Vietnam Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 153: Vietnam Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 154: Vietnam Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 155: Vietnam Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 156: Vietnam Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 157: Vietnam Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 158: Vietnam Gift Card Spend Share by Payment Methods, 2024
Figure 159: Vietnam Gift Card Spend Share by Age, 2024
Figure 160: Vietnam Gift Card Spend by Income, 2024
Figure 161: Vietnam Gift Card Spend by Gender, 2024
Figure 162: Vietnam Digital Gift Card Spend Share by Age, 2024
Figure 163: Vietnam Digital Gift Card Spend by Income, 2024
Figure 164: Vietnam Digital Gift Card Spend by Gender, 2024
Figure 165: Vietnam Gift Card Consumer Purchase Behaviour, 2024
Figure 166: Vietnam Expected Gift Card Purchase in 2024
Figure 167: Vietnam Gift Card Spend 2024 - Large Enterprise
Figure 168: Vietnam Gift Card Spend 2024 - Mid Tier
Figure 169: Vietnam Gift Card Spend 2024 - Small Scale
Figure 170: Vietnam Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 171: Vietnam Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 172: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 173: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 174: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 175: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Figure 176: Vietnam Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Figure 177: Vietnam Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 178: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 179: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 180: Vietnam Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 181: Vietnam Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 182: Vietnam Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 183: Vietnam Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 184: Vietnam Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 185: Vietnam Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 186: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 187: Vietnam Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 188: Vietnam Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Figure 189: Vietnam Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Figure 190: Vietnam Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Figure 191: Vietnam Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Figure 192: Vietnam Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Figure 193: Vietnam Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Figure 194: Vietnam Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Figure 195: Vietnam Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Figure 196: Vietnam Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 197: Vietnam Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 198: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 199: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 200: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 201: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Figure 202: Vietnam Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 203: Vietnam Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 204: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 205: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 206: Vietnam Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 207: Vietnam Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 208: Vietnam Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 209: Vietnam Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 210: Vietnam Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 211: Vietnam Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 212: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 213: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 214: Vietnam Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Figure 215: Vietnam Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Figure 216: Vietnam Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Figure 217: Vietnam Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Figure 218: Vietnam Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Figure 219: Vietnam Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Figure 220: Vietnam Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 221: Vietnam Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Figure 222: Vietnam Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 223: Vietnam Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Figure 224: Vietnam Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 225: Vietnam Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Figure 226: Vietnam Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 227: Vietnam Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Figure 228: Vietnam Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 229: Vietnam Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 230: Vietnam Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 231: Vietnam Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 232: Vietnam Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 233: Vietnam Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 234: Vietnam Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 235: Vietnam Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 236: Vietnam Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 237: Vietnam Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 238: Vietnam Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 239: Vietnam Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 240: Vietnam Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Figure 241: Vietnam Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
Figure 242: Vietnam Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 243: Vietnam Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 244: Vietnam Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 245: Vietnam Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 246: Vietnam Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 247: Vietnam Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 248: Vietnam Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 249: Vietnam Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 250: Vietnam Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 251: Vietnam Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 252: Vietnam Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 253: Vietnam Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 254: Vietnam Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 255: Vietnam Travel - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 256: Vietnam Sales Uplift by Retail Sector (%), 2024
Figure 257: Vietnam Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 258: Vietnam Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 259: Vietnam Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 260: Vietnam Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 261: Vietnam Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 262: Vietnam Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 263: Vietnam Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 264: Vietnam Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 265: Vietnam Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 266: Vietnam Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 267: Vietnam Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 268: Vietnam Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 269: Vietnam Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 270: Vietnam Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 271: Vietnam Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 272: Vietnam Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 273: Vietnam Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 274: Vietnam Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 275: Vietnam Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 276: Vietnam Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 277: Vietnam Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 278: Vietnam Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 279: Vietnam Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 280: Vietnam Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2024-2029
Figure 281: Vietnam Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 282: Vietnam Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 283: Vietnam Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 284: Vietnam Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029

Table Information

Report AttributeDetails
No. of Pages325
PublishedFebruary 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 0.88 Billion
Forecasted Market Value ( USD ) by 2029 $ 1.43 Billion
Compound Annual Growth Rate13.2%
Regions CoveredVietnam
No. of Companies Mentioned8

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