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Turkey Digital Gift Card (e-Gift Card) and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020

  • ID: 5129948
  • Report
  • June 2020
  • Region: Turkey
  • 40 pages
  • PayNXT360

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Report Description

Over the next eight quarters, the author expects e-gift card or digital gift card segment to gain significant market share in Turkey. e-gift card segment has been gaining market share over the last few years. The socio-economic environment created by Covid-19 outbreak has accelerated growth of this segment. Adoption has increased significantly in Q2 2020, a trend expected to continue over the forecast period. Spend on e-gift card platforms by retailers is expected to increase significantly. Retailers with strong ecommerce and well established e-gift card program are expected to gain market share.

In value terms, the gift card market in Turkey has recorded a CAGR of 32.1% during 2015-2019. The e-gift card industry in Turkey will continue to grow over the forecast period and is expected to record a CAGR of 25.2% during 2020-2024. e-gift card market in the country is estimated to reach US$ 843.4 million by 2024.

This report provides a detailed data centric analysis of digital gift cards (e-gift cards) and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Turkey. It also provides top level market size and forecast of total spend on gift and gift cards.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:
  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides top level analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses market dynamics by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card, and market share by retail sectors.
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards -consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to digital gift card (e-gift card) dynamics including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides overall market share of closed loop gift cards by key retailers in Turkey.
  • Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).
Scope

Total Spend on Gifts in Turkey
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)
Gift Card Market Size by Consumer Segment in Turkey
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Turkey
  • By Retail Consumer
  • By Retail Purchase Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Company Size
Gift Card Spend by Consumer Behavior and Demographics in Turkey
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender
Gift Card Market Size by KPIs across Consumer Segments in Turkey
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards
Gift Spend by Product Categories in Turkey
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other
Gift Card Spend by Retail Sector in Turkey
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Turkey
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers (for overall market). Key Retailers Covered Include:
  • BIM Birlesik Magazacilik AS
  • Migros Tic AS
  • LC Waikiki Magazacilik Hizemetleri Tic AS
  • Koç Holding AS
  • Teknosa Ic ve Dis Ticaret AS
  • Carrefour SA
  • A101 Yeni Magazacilik AS
  • Yildiz Holding AS
  • Boyner Holding AS
  • Metro AG
  • Boyner Perakender ve Tekstil Yatirimlair AS
  • Ozon Giyim Sanayi Ticaret AS
  • Koton Magazacilik Tekstil San ve Tic AS
Reasons to Buy
  • In-depth understanding of overall gift card and digital (e-gift card) market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2015-2024) for gift cards and digital (e-gift card) in Turkey.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your digital (e-gift card) strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in Turkey: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales
  • Closed loop gift card market share by key retailers
Note: Product cover images may vary from those shown
1 Turkey Total Gift Spend Analyzer
1.1 Total Spend on Gift by Value - Market Size and Forecast, 2015-2024
1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2015-2024
1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2015-2024
1.4 Gift Spend Market Size and Forecast Analysis by Product Category
1.5 Gift Spend Market Share Analysis by Product Category
1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 Turkey Retail Consumer Gift Spend Analyzer
2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2015-2024
2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2015-2024
2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 Turkey Corporate Consumer Gift Spend Analyzer
3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2015-2024
3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2015-2024
3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Turkey Gift Card Spend Analyzer
4.1 Gift Card Spend Market Size and Forecast, 2015-2024
4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2015-2024
4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2015-2024
4.4 Gift Card Spend Market Share Analysis by Consumer Segment
4.5 Gift Card Spend Market Share Analysis by Functional Attribute

5 Turkey Digital Gift Card Spend Analyzer
5.1 Digital Gift Card Market Size and Forecast, 2015-2024
5.2 Digital Gift Card Penetration by Occasion, 2015-2024
5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8 Large Enterprise Segment Digital Gift Card Spend Analysis
5.9 Mid-Tier Segment Digital Gift Card Spend Analysis

6 Turkey Gift Card Spend Share by Demographics and Purchase Behaviour
6.1 Gift Card Spend Share by Age, Income, and Gender
6.2 Digital Gift Card Spend Share by Age, Income, and Gender
6.3 Gift Card Consumer Purchase Behaviour
6.4 Corporate Consumer Gift Card Spend by Company Type

7 Turkey Gift Card Spend Analysis by Distribution Channel
7.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
7.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
7.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
7.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2015-2024

8 Turkey Gift Card Spend Analysis by Retail Sector
8.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
8.2 Total Gift Card Spend Market Share Analysis by Retail Sector
8.3 Sales Uplift by Retail Sector
8.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
8.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
8.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
8.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
8.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
8.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
8.10 Travel Gift Card Spend Market Size and Forecast, 2015-2024

9 Turkey Closed Loop Gift Card Market Share Analysis by Top Retailers
Note: Product cover images may vary from those shown

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