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United States Surface Disinfectant Wipes Industry Study 2020

  • ID: 5129987
  • Report
  • July 2020
  • Region: United States
  • 80 Pages
  • The Freedonia Group
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This study analyzes the US market for surface disinfectant wipes. The study includes the impact of the COVID-19 pandemic.

Historical data for 2009, 2014, and 2019 and forecasts for 2024 are presented in current dollars (which are not adjusted to account for inflation).

For the purpose of this study, “wipe” is defined as a paper or nonwoven substrate that is soaked or otherwise infused with chemical additives (wet) for the purpose of disinfecting surfaces.

Excluded from the scope of this study are all other types of wipes, including other types of related cleaning and healthcare wipes.

Demand for wipes is examined by product and market in US dollars at the converters’ level. Sales at the retail level are also provided.

Wipes demand is segmented into the follow markets:

  • household
  • healthcare
  • foodservice
  • others, including:
    • manufacturing applications
    • other commercial settings, such as offices, health and fitness, supermarkets, and hospitality facilities
    • other institutional settings, such as military facilities, government facilities, schools, parks, libraries, museums
Note: Product cover images may vary from those shown
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1. Executive Summary

2. Factors Impacting Demand

  • COVID-19 Pandemic
  • Virus Trends
  • Impact on Economy
  • Impact on Surface Disinfectant Wipes Demand
  • Demographic Trends
  • Sustainability
  • Private Label Premiumization & Diversification
  • Wipes Regulations
  • Pricing Trends

3. Consumer Insights

  • Retail Demand
  • Any Surface Cleaning Wipes Purchase in the Past 12 Months
  • Gender & Presence of Children
  • Income
  • Multiple Surface Cleaning Wipes Purchases in Last 12 Months
  • Gender & Presence of Children
  • Income

4. Markets

  • Historical Market Trends
  • Demand by Market
  • Household Surface Disinfectant Wipes
  • Healthcare Surface Disinfectant Wipes
  • Foodservice Surface Disinfectant Wipes
  • Other Markets

5. Competitive Analysis

  • Key Suppliers
  • Supply Chain Challenges Due to COVID-19 Pandemic
  • Competitive Strategies
  • New Product Development
  • Low-Cost Position
  • Product Placement
  • Market Segmentation
  • Cooperative Agreements

6. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Housing Stock
  • Consumer Spending
  • Manufacturers' Shipments

List of Tables
3. Consumer Insights
Table 3-1 "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Family Structure, 2019 vs. 2020 (percent responding affirmative)
Table 3-2 Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)
Table 3-3 Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020 (percent)
Table 3-4 Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)
4. Markets
Table 4-1 Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)
Table 4-2 Household Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)
Table 4-3 Healthcare Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)
Table 4-4 Foodservice Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)
Table 4-5 Surface Disinfectant Wipes Demand in Other Markets, 2009 - 2024 (million dollars & million units)
5. Competitive Analysis
Table 5-1 Selected Cooperative Agreements
6. Appendix
Table 6-1 Relevant Industry Codes
Table 6-2 Relevant HS Codes
Table 6-3 Abbreviations & Acronyms Used in Study
Table 6-4 Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 6-5 Population & Households, 2009 - 2024 (millions)
Table 6-6 Housing Stock by Type, 2009 - 2024 (million units)
Table 6-7 Personal Consumption Expenditures, 2009 - 2024 (billion dollars)
Table 6-8 Manufacturers' Shipments, 2009 - 2024 (billion dollars)

List of Figures
1. Executive Summary
Figure 1-1 Key Findings in the Surface Disinfectant Wipes Market
2. Factors Impacting Demand
Figure 2-1 Number of Confirmed COVID-19 Cases by Region & Country (as of July 6, 2020)
Figure 2-2 Economic Indicators: Annual Percent Change, 2020 - 2023 (% CAGR)
Figure 2-3 Surface Cleaning Wipes Purchases in Past 12 Months by Gender, Presence of Children, & Age Group, 2020 (percent responding)
Figure 2-4 Average Surface Disinfectant Wipes Price, 2009 - 2024 (cents per unit)
3. Consumer Insights
Figure 3-1 Surface Disinfectant Wipes Retail Demand, 2009 - 2024 (million dollars)
Figure 3-2 Surface Disinfectant Wipes Retail Level Market Share, 2019 (million dollars)
Figure 3-3 Surface Cleaning Wipes Purchase Trends: 2019 vs. 2020
Figure 3-4 Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)
Figure 3-5 Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020 (percent)
Figure 3-6 Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)
4. Markets
Figure 4-1 Surface Disinfectant Wipes Demand, 2000 - 2019 (million dollars)
Figure 4-2 Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)
Figure 4-3 Household Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)
Figure 4-4 Healthcare Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)
Figure 4-5 Foodservice Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)
Figure 4-6 Surface Disinfectant Wipes Demand in Other Markets, 2009 - 2020 (million dollars)
Figure 4-7 Short vs. Long-Term Impact of COVID-19 on Surface Disinfectant Wipes in Other Markets
5. Competitive Analysis
Figure 5-1 Surface Disinfectant Wipes Converters' Level Market Share, 2019 (million dollars)
6. Appendix
Figure 6-1 Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 6-2 Annual Population Growth, 2004 - 2019 (percent)
Figure 6-3 Housing Stock by Year of Construction, 2019 (percent)

Note: Product cover images may vary from those shown
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