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Insurance Telematics in Europe and North America - 5th Edition

  • ID: 5130142
  • Report
  • July 2020
  • Region: Europe, North America
  • Berg Insight AB
Europe and North America to Reach 98.1 Million Insurance Telematics Policies by Year-End 2024


  • Admiral Group
  • Inzura
  • ÖSA
  • Spireon
What are the latest trends in the Insurance telematics market? The analyst estimates that the total number of insurance telematics policies in force on the European market reached 12.8 million at the end of 2019. Growing at a compound annual growth rate of 28.2 percent, the number of active insurance telematics policies in Europe is estimated to reach 44.5 million by 2024. In North America, the total number of insurance telematics policies in force is forecasted to increase from an estimated 14.7 million policies at the end of 2019 to reach 53.6 million policies by 2024. Get up to date with the latest industry trends in this new 270-page strategy report.

Insurance Telematics in Europe and North America is the fifth strategy report analysing the latest developments in the insurance telematics market. This strategic research report provides you with 270 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from this report:

  • Insights from 30 new executive interviews with market-leading companies.
  • Comprehensive overview of the insurance telematics value chain and key applications.
  • In-depth analysis of market trends and key developments.
  • Case studies of more than 60 insurance telematics initiatives.
  • Summary of the involvement of vehicle OEMs and mobile operators.
  • New data on vehicle populations in Europe and North America.
  • Market forecasts by country lasting until 2024.

This report answers the following questions:

  • What types of insurance telematics products are offered on the market?
  • Which are the leading providers of insurance telematics technology?
  • What business models are available for insurers entering the insurance telematics space?
  • Which are the dominant technology form factors on each market?
  • Which are the most successful insurance telematics programs today?
  • How are mobile operators approaching the insurance telematics market?
  • How are the vehicle OEMs involved in the ecosystem?
  • Which are the major drivers and barriers for insurance telematics adoption?
  • Which are the key future trends in this industry?

Europe and North America reached 27.5 million active insurance telematics policies in 2019

According to this research report, the number of insurance telematics policies in force on the European market reached 12.8 million in Q4-2019. Growing at a compound annual growth rate (CAGR) of 28.2 percent, this number is expected to reach 44.5 million by 2024. In North America, the number of insurance telematics policies in force is expected to grow at a CAGR of 29.6 percent from 14.7 million in Q4-2019 to reach 53.6 million in 2024. The US, Italy, the UK and Canada are still the largest markets in terms of insurance telematics policies.

In North America, the market is dominated by US-based Progressive, Allstate, Liberty Mutual, Nationwide and State Farm as well as Intact Financial Corporation and Desjardins in Canada. The Italian insurers UnipolSai and Generali together accounted for 50 percent of the telematics-enabled policies in Europe. Insurers with strong adoption in the UK moreover include Admiral Group and Direct Line. The European insurance telematics market is largely dominated by aftermarket blackboxes while self-install OBD devices and mobile applications represent the vast majority of the active policies in North America. The analyst expects in the next years a rapid increase in the uptake of smartphone-based solutions in all markets as well as an increase in the use of OEM telematics data in insurance telematics programs. The insurance telematics value chain spans multiple industries including a large ecosystem of companies extending far beyond the insurance industry players. “Automotive OEMs such as General Motors, Honda, BMW, Daimler, Hyundai, Toyota and PSA Group now show an increasing interest in insurance telematics”, said Martin Svegander, Senior Analyst.

Players such as LexisNexis Risk Solutions, Verisk and CCC Information Services partner with OEMs and normalise connected car data in telematics exchanges which enables insurers to utilise telematics data from a vast range of sources as long as the policyholders agree to share their driving data. Notable aftermarket telematics service providers with a focus on insurance telematics include Octo Telematics that has a dominant market share and more than 6.0 million devices in insurance telematics programs and other end-to-end solution providers such as Vodafone Automotive, Viasat Group, Targa Telematics, IMS and The Floow are also important players on the insurance telematics market. “Smartphone-based insurance telematics solutions are now offered on a broad scale in both Europe and North America”, continued Mr Svegander.

Cambridge Mobile Telematics is becoming a market leader in this segment of insurance telematics and powers more than 6.0 million insurance telematics policies, mainly in the US. Other prominent vendors of smartphone-based insurance telematics solutions include TrueMotion and Arity (subsidiary of Allstate). “The uptake of smartphone-based insurance telematics policies is further fuelled by the COVID-19 pandemic situation. Insurers that have launched smartphone-based telematics products are at an advantage and can deploy UBI policies without installing telematics devices avoiding unnecessary human contact”, concluded Mr. Svegander.

Who should buy this report?

Insurance Telematics in Europe and North America is the foremost source of information about the insurance telematics markets in these regions. Whether you are a telematics vendor, insurance company, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.
Note: Product cover images may vary from those shown


  • Admiral Group
  • Inzura
  • ÖSA
  • Spireon

Executive Summary  

1 The Automotive Market               
1.1 The automotive market in Europe            
1.1.1 Vehicles in use and car density           
1.1.2 New car registrations and leading manufacturers       
1.2 The automotive market in North America          
1.2.1 Vehicles in use and car parc density          
1.2.2 New car registrations and leading manufacturers       
1.3 Automotive insurance               
1.3.1 Basic insurance terminology and categorisations       
1.3.2 The fundamentals of automotive insurance         
1.3.3 Traditional automotive insurance risk rating and pricing criteria   
1.3.4 Developments of the actuarial toolbox for motor insurers     
1.4 The European automotive insurance market          
1.5 The North American automotive insurance market        

2 Insurance Telematics Solutions             
2.1 Introduction to insurance telematics           
2.1.1 The rationale for telematics-based insurance policy pricing    
2.1.2 Brief history of insurance telematics offerings       
2.2 Usage-based insurance and related concepts and applications     
2.2.1 Manual reporting   
2.2.2 Usage-based insurance telematics – PAYD, PHYD, MHYD, TBYB     
2.2.3 Continuous and time-limited telematics data recording      
2.2.4 Usage-based pricing vs. claims-related insurance telematics    
2.2.5 Personal lines and commercial lines insurance telematics     
2.2.6 Value-added services related to insurance telematics      
2.3 Insurance telematics infrastructure           
2.3.1 Vehicle segment               
2.3.2 Insurer segment               
2.3.3 End-user segment   
2.3.4 Network segment               
2.3.5 GNSS segment               
2.4 Business models                
2.4.1 In-house development  
2.4.2 Leveraging telematics partners            
2.4.3 Underwriting without direct client interaction        

3 The European Insurance Telematics Market          
3.1 Regional market characteristics            
3.1.1 Italy                    
3.1.2 United Kingdom                
3.1.3 Iberia                  
3.1.4 Austria                 
3.1.5 France                  
3.1.6 Benelux                 
3.1.7 Switzerland                
3.1.8 The Nordics                
3.1.9 Germany                 
3.1.10 Central and Eastern Europe            
3.2 Insurance telematics case studies           
3.2.1 More than 40 percent of the vehicles insured by UnipolSai feature a blackbox  
3.2.2 Generali offers a wide portfolio of insurance telematics products    
3.2.3 Smartphone-only solutions – a growth engine for Allianz’s telematics offerings
3.2.4 AXA offers its insurance telematics portfolio in multiple European countries  
3.2.5 Admiral Group has multiple insurance telematics programs in Europe    
3.2.6 Insure The Box has sold more than 1.0 million blackbox-based policies   
3.2.7 Direct Line Group uses a variety of sensors for gathering of telematics data  
3.2.8 Aviva adds a free dashcam feature to its Aviva Drive app in the UK    
3.2.9 Ingenie targets drivers in the 17-44 year old age bracket        
3.2.10 IMS expands Carrot Insurance’s platform to North America      
3.2.11 Marmalade targets young drivers             
3.2.12 RSA offers UBI via MORE TH>N SM>RT WHEELS and 123GO      
3.2.13 Be Wiser offers Drive Wiser PHYD insurance in the UK based on Coverbox
3.2.14 Autoline (Prestige) offers ChilliDrive powered by Inzura     
3.2.15 By Miles offers PAYD using aftermarket OBD devices and OEM telematics
3.2.16 CalAmp invests in the insurance marketplace        
3.2.17 PSA Group offers UBI in the UK, Belgium and France      
3.2.18 Daimler offers UBI in five European countries       
3.2.19 HUK-Coburg relaunched Telematik Plus in 2019        
3.2.20 VHV’s Telematik Garant uses a 12V device with built-in connectivity  
3.2.21 German insurer Signal Iduna launches UBI based on a smartphone app  
3.2.22 EMIL powers pay-per-mile telematics products in Germany     
3.2.23 UNIQA SafeLine powered by Dolphin Technologies focuses on safety  
3.2.24 Groupama offers insurance telematics in multiple countries      
3.2.25 Chipin pioneered insurance telematics in the Netherlands      
3.2.26 MAPFRE provides insurance telematics products in Spain and the US    
3.2.27 ÖSA and Sparkassen Versicherung offer eCall services in Germany     
3.2.28 GDV launches eCall service with 46 participating German insurers    
3.2.29 Zavarovalnica Triglav works with Amodo to bring UBI to Eastern Europe   
3.2.30 PZU Group and Link4 have launched telematics programs in Poland  
3.2.31 CHERRISK rewards safe driving
3.2.32 HDI Global has launched DiamondDrive in Germany         
3.2.33 Zurich invested in the connected car service provider AutoSense in 2019   
3.2.34 Springworks International powered Telia Sense is used by Folksam    
3.2.35 Paydrive leverages aftermarket and OEM telematics for UBI      

4 The North American Insurance Telematics Market          
4.1 Regional market characteristics             
4.1.1 United States                 
4.1.2 Canada       
4.2 Insurance telematics case studies             
4.2.1 Progressive is the UBI telematics pioneer in the US        
4.2.2 State Farm works with CMT to enhance the Drive Safe & Save program    
4.2.3 Allstate offers Drivewise and Milewise in the US         
4.2.4 Esurance offers DriveSense in 37 US states          
4.2.5 Allstate’s subsidiary Arity expands its offering to external customers   
4.2.6 Liberty Mutual has a broad portfolio of telematics products      
4.2.7 Desjardins offers a smartphone app for insurance telematics in Canada   
4.2.8 Nationwide offers UBI based on OBD, smartphone and OEM telematics data
4.2.9 Farmers offers insurance telematics for commercial lines powered by Modus
4.2.10 Travelers offers smartphone-based UBI           
4.2.11 GEICO offers a smartphone-based telematics program in select US states  
4.2.12 Toyota Insurance Management Solutions offers UBI in the US     
4.2.13 CAA offers MyPace and Connect powered by Octo Telematics      
4.2.14 Root Insurance is a smartphone-based insurance company      
4.2.15 Noblr works with TrueMotion to offer insurance products based on telematics
4.2.16 Mobileye and Munich Re collaborate in Munich Re’s Smart Mobility program  
4.2.17 Progressive has launched a usage-based insurance product using ELDs   
4.2.18 Nationwide offers commercial lines insurance telematics solutions    
4.2.19 Philadelphia Insurance Companies offers fleet insurance telematics   
4.2.20 Trov offers mobility insurance solutions built on Sentiance’s platform  
4.2.21 True Mileage uses NFC and works with Ohio Mutual Insurance Group    
4.2.22 Spireon adds FNOL to its Kahu consumer app         
4.2.23 State Auto has a broad telematics portfolio focusing on both UBI and claims
4.2.24 Hyundai, Honda and GM OnStar joins Verisk Telematics Data Exchange  
4.2.25 CMT powers multiple safe driving contests in the US       
4.2.26 Intact discontinues its device-based program in favour of mobile solutions  
4.2.27 Metromile licences its platform to external insurers       

5 Market Forecasts and Trends               
5.1 Market analysis                 
5.1.1 Insurance telematics policies and penetration in Europe and North America
5.1.2 Form factor developments in Europe and North America       
5.2 Value chain analysis   
5.2.1 Insurance industry players
5.2.2 Telematics industry players             
5.2.3 Automotive industry players             
5.2.4 Telecom industry players              
5.2.5 IT industry players               
5.2.6 Mergers and acquisitions in the insurance telematics space     
5.3 Market drivers and barriers             
5.3.1 Macroeconomic environment             
5.3.2 Regulatory environment  
5.3.3 Competitive environment              
5.3.4 Technology environment  
5.4 Future industry trends               
5.4.1 Continued broadening of the insurance telematics concept is expected   
5.4.2 Insurers will embrace both UBI and claims-related insurance telematics  
5.4.3 Form factor shift to favour mobile devices         
5.4.4 Connected cars pave the way for mass-marketisation of insurance telematics
5.4.5 New data exchanges expected to make OEM data available to small insurers
5.4.6 Fleet insurance telematics to disrupt the fleet tracking market    
5.4.7 Privacy concerns are softening across customer segments      
5.4.8 Big Data: Ownership and portability of telematics data to be scrutinised
5.4.9 Insurance telematics aims to reduce distracted driving      
5.4.10 Mobility trends provide new opportunities for telematics-based insurance
5.4.11 Vehicle diagnostics data from connected cars can create value for insurers  
5.4.12 Outlook: Insurance telematics is growing rapidly in other regions   
5.4.13 Pay-per-mile insurance programs are resurging         
5.4.14 Insurers to explore other IoT verticals           
5.4.15 The insurance telematics concept to be applicable for more vehicle types  
5.4.16 Autonomous cars alter the playing field for motor insurance      

6 Company Profiles and Strategies              
6.1 Agero        
6.2 Amodo        
6.3 Autoliv                   
6.4 Azuga        
6.5 Baseline Telematics                
6.6 Bosch Connected Devices and Solutions            
6.7 CalAmp                    
6.8 Cambridge Mobile Telematics              
6.9 CCC Information Services   
6.10 Driveway Software                 
6.11 DriveQuant                  
6.12 Dolphin Technologies                
6.13 FairConnect (Infomobility)              
6.14 Greater Than                  
6.15 IMS (Trak Global Group)   
6.16 Ingenie Business                 
6.17 Insure Telematics Solutions  
6.18 Inzura                   
6.19 LexisNexis Risk Solutions               
6.20 Meta System      
6.21 Modus                    
6.22 Munic Car Data                 
6.23 MyDrive Solutions                 
6.24 Octo Telematics     
6.25 OSeven Telematics                 
6.26 Quartix       
6.27 Redtail Telematics                
6.28 Sentiance                   
6.29 Scope Technology                 
6.30 Swiss Re                   
6.31 Targa Telematics                 
6.32 Telematics Technologies   
6.33 The Floow                   
6.34 Trakm8                   
6.35 TrueMotion                  
6.36 Verisk Analytics                 
6.37 Viasat Group                  
6.38 Vodafone Automotive    
6.39 Webfleet Solutions                
6.40 Zendrive                   


List of Figures
Figure 1.1: Vehicles in use (EU23+2 2018)            
Figure 1.2: Passenger car density per 1,000 inhabitants (EU28 2017)      
Figure 1.3: Passenger car registrations by the manufacturer (EU+EFTA 2019)     
Figure 1.4: Vehicles in use (North America 2018)          
Figure 1.5: Passenger car registrations by the manufacturer (North America 2019)   
Figure 1.6: Motor insurance statistics (EU23+2 2018)         
Figure 2.1: Distribution of fatal crashes by day of week and time of day (US 2018)  
Figure 2.2: Subcategories of usage-based insurance and insurance telematics    
Figure 2.3: Schematic classification of usage-based & claims-focused insurance telematics
Figure 2.4: Insurance telematics infrastructure overview          
Figure 2.5: Examples of principal insurance telematics form factors       
Figure 2.6: Examples of feedback from Progressive’s smartphone app Snapshot     
Figure 2.7: Example of a windscreen-mounted Bluetooth device from CMT      
Figure 2.8: GDV-Stecker 12 V device provided by Bosch          
Figure 2.9: Folksam’s in-cabin driver feedback device.          
Figure 2.10: Schematic insurance telematics risk rating process        
Figure 2.11: Web- and smartphone-based interfaces and dashboards for end-users    
Figure 2.12: Mobile network operators in Europe and North America (2019)      
Figure 2.13: Europe cellular IoT connectivity market data (Q4-2019)       
Figure 2.14: North America cellular IoT connectivity market data (Q4-2019)     
Figure 2.15: Telematics strategies for insurance providers         
Figure 3.1: Allianz’s top telematics markets (Q4-2019)          
Figure 3.2: Overview of the Your Portal interface for insurethebox policyholders    
Figure 3.3: Marmalade Young Driver app and tag developed by CMT        
Figure 3.4: 12V device from VHV                
Figure 3.5: User interface of Sijox’s AppDrive            
Figure 3.6: The Fairzekering dashboard  
Figure 3.7: HDI’s DiamondDrive app   
Figure 4.1: Progressive’s Snapshot OBD-II telematics device supplied by Xirgo    
Figure 4.2: State Farm’s Bluetooth-beacon enhanced smartphone app       
Figure 4.3: Growth of Allstate’s UBI offer Drivewise (2011–2019)        
Figure 4.4: Growth of Esurance’s UBI offer DriveSense (2011–2019)       
Figure 4.5: Travelers IntelliDrive   
Figure 4.6: Mobileye Shield+ and Mobileye Connect 6 aftermarket ADAS systems     
Figure 5.1: Insurance telematics policies and penetration (Europe 2019–2024)     
Figure 5.2: Insurance telematics policies by country (North America 2019–2024)    
Figure 5.3: Distribution of insurance telematics form factors (Europe 2019–2024)    
Figure 5.4: Distribution of insurance telematics form factors (North America 2019–2024)  
Figure 5.5: Key players in the insurance telematics value chain        
Figure 5.6: Examples of telematics hardware providers serving the insurance space   
Figure 5.7: M&As in the insurance telematics space (2014–2019)        


Note: Product cover images may vary from those shown


A selection of companies mentioned in this report includes:

  • AXA   
  • Admiral Group
  • Allianz
  • Allstate        
  • Amodo
  • Arity
  • Autoline (Prestige)
  • Aviva
  • By Miles
  • CAA
  • CMT powers    
  • CalAmp       
  • Carrot Insurance
  • Chipin   
  • Daimler    
  • Desjardins
  • Direct Line Group
  • Dolphin Technologies
  • EMIL
  • Esurance       
  • Farmers
  • Folksam    
  • GDV
  • GM OnSta
  • Generali   
  • Groupama     
  • HDI Global
  • HUK-Coburg         
  • Honda
  • Hyundai
  • IMS
  • Ingenie
  • Insure The Box
  • Intact
  • Inzura     
  • Liberty Mutual    
  • Link4
  • MAPFRE    
  • Marmalade           
  • Metromile
  • Mobileye
  • Modus
  • Munich
  • Nationwide
  • Noblr
  • Octo Telematics      
  • Ohio Mutual Insurance Group
  • ÖSA
  • PHYD insurance
  • PSA Group   
  • PZU Group
  • Paydrive   
  • Philadelphia Insurance
  • Progressive
  • RSA      
  • Root Insurance   
  • Sentiance
  • Signal Iduna
  • Sparkassen Versicherung     
  • Spireon       
  • Springworks International
  • State Auto
  • State Farm
  • Toyota      
  • Travelers       
  • Trov
  • True Mileage u
  • TrueMotion
  • UNIQA SafeLine
  • UnipolSai  
  • VHV
  • Verisk Telematics
  • Zavarovalnica Triglav
  • Zurich AutoSense

Note: Product cover images may vary from those shown

The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.