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Latin American Fleet Managers' Desirability and Willingness to Pay for Fleet Management Solutions, Brazil and Mexico, 2020

  • Report

  • 110 Pages
  • July 2020
  • Region: Brazil, Latin America, Mexico
  • Frost & Sullivan
  • ID: 5130260

A Summary of Customers’ Willingness to Pay, Switching Behaviour, and Perceptions

Brazil and Mexico, key developing nations in the Americas, have tremendous potential in terms of tapping the growth opportunities in the intelligent transport and mobility space. Both the countries have extensive networks of roads and highways, with people relying primarily on road transport as the railway networks are neither wide nor sophisticated. Governments are making substantial investments into the transport and mobility sectors to modernize solutions for improving overall road/public safety and promoting sustainability by reducing vehicle emissions.

Fleets view telematics as key a technology advancement that helps in increasing fleet efficiency and improving overall road safety. However, fleets in Brazil and Mexico face certain challenges that make them question the potential benefits of the technology. Fleet choices for telematics solutions are largely based on their ability to reduce operating costs and improve fleet safety. Fleets in Brazil and Mexico are looking to invest in fleet management systems that can take preventive measures for promoting the vehicle and public safety and generate a high return on investment (ROI) within a short payback period through efficient operations. More than half of the fleets in these countries demonstrate a strong preference for vehicle safety and driver and driver behaviour management, underlining the rising importance of accident reduction and fleet efficiency enhancement. Fleet operators widely perceive safety, security, and fleet maintenance as posing the biggest challenge for fleet operators. Therefore, future telematics solutions will need to offer more video-based services with fatigue monitoring to combat these issues.

Although telematics solutions offer a host of benefits and an attractive ROI that fleet managers are aware of, they are still perceived as expensive and comes with a complex purchasing procedure. Thus, flexible, attractive business models should be offered to offset the cost concerns associated with fleet telematics. Fleet operators are willing to invest in fleet management solutions based on a wide range of criteria, with cost-effectiveness and reliability (24/7 support) being reported to be the dominant influencers while choosing telematics vendors. According to the customer survey, aftermarket vendors are expected to be the most preferred providers for fleet telematics solutions in future, particularly amongst non-telematics users; with telematics users being more open to trying both aftermarket and OEM solutions. Small fleets prefer plug and play devices, whereas larger companies tend to prefer more comprehensive CAN-based services. Ease of use, reliability, and cost will be the key parameters for choosing telematics vendors. The report further provides several interesting perceptions and viewpoints that fleets in both the Latin American countries have. It also explores the differences and commonalities between the two nations in terms of their preferences, desirability, and acceptance of telematics solutions.

Table of Contents

1. Research Objectives and Methodology
  • Research Objectives - Fleet Management Survey
  • Research Methodology
  • Definitions
  • Research Methodology - Questions on Fleet Telematics Services

2. LATAM Connected Trucks Market - An Overview
  • CV Telematics Services - An Overview
  • Select LATAM Fleet Telematics Market Snapshot - Brazil
  • Select LATAM Fleet Telematics Market Snapshot - Mexico
  • CV Telematics Market Overview - Brazil
  • CV Telematics Market Overview - Mexico
  • Market Size and Forecast - Brazil

3. Sample Overview
  • Sample Structure - Fleet Characteristics
  • Sample Structure - Customer Type
  • Respondent Position and Industry
  • Area of Operation by Country and Region
  • Commercial Vehicle Purchase - Key Parameters

4. Executive Findings
  • Key Sections
  • Challenges and Available Solutions
  • Awareness and Attitude with Regard to Telematics
  • Usage of Telematics and Benefits Realised
  • Preferred Telematics Vendors and Satisfaction Index
  • Preferred Telematics Hardware and Future Expectations
  • Preferred Telematics Services and Future Expectations
  • Preferred Pricing and Business Model
  • Preferred Criteria for Telematics Vendor Selection
  • Familiarity with Fleet Telematics
  • Satisfaction Score
  • Preferences of Telematics Users and Non-users
  • Preferences of Fleet Companies
  • Brazilian Fleets - Executive Findings
  • Mexican Fleets - Executive Findings

5. Existing Challenges and Available Solutions
  • Key Challenges in Fleet Operations
  • Widely Used Non-telematics Fleet Management Solutions
  • Telematics Solutions - Criteria for Vehicle Selection

6. Awareness and Attitude towards Telematics
  • Familiarity with Fleet Telematics Solutions
  • Importance of Vehicle Engine Data
  • Attitude towards Fleet Telematics Solutions
  • Reasons for Not Investing in Fleet Telematics Solutions
  • Factors Driving Fleet Telematics Adoption
  • Likeliness to Consider Fleet Telematics during Next Vehicle Purchase
  • Attitude towards Usage of OEM Telematics

7. Telematics Solutions - Usage and Benefits Realised
  • Usage of Telematics and Benefits Realised
  • Fleet Telematics Solutions - Penetration Level
  • Reasons for Investing in Telematics
  • Fleet Telematics Packages Widely Used by Telematics Users
  • Interest towards Fleet Telematics Packages amongst Non-telematics Users
  • Satisfaction with Telematics Solutions
  • Cost Reduction Enabled by Telematics and Non-telematics Solutions
  • Usage and Type of Fleet Telematics Suppliers
  • Preferred Telematics Vendor and Satisfaction Index
  • Preferred Telematics Vendor and Satisfaction Index
  • Satisfaction and Willingness to Change
  • Preferred Fleet Telematics Vendor
  • Integration of OEM Telematics in Other Vehicle Makes
  • Willingness to Retain Telematics Services after Free One-year Trial

8. Preferred Telematics Hardware and Future Expectations
  • Importance of Data from Engine Control Module
  • Preferred Type of Fleet Telematics Hardware
  • Key Selection Criteria - Telematics Hardware Device
  • Preferred Type of Fleet Telematics Hardware Display

9. Preferred Telematics Services and Future Expectations
  • Vehicle Management - Usage
  • Safety and Security - Usage
  • Driver and Driver Behaviour - Usage
  • Order Management - Usage
  • Trailer Management - Usage
  • Preference for Telematics Packages - Current Usage vs. Future Interest
  • Preference for Integrating Key Value-added Telematics Services (I)
  • Preference for Integrating Key Value-added Telematics Services (II)

10. Preferred Pricing and Business Model
  • Preferred Pricing for Fleet Telematics Hardware Device
  • Preferred Pricing for Individual Telematics Packages by Country
  • Ideal Custom Telematics Packages
  • Preferred Pricing for Integrating Individual Additional Services
  • Preferred Business Model - Upfront Investment vs. No Upfront Cost
  • Profit Sharing Business Model

11. Selection Criteria - Telematics Vendor
  • Selection Criteria - Fleet Telematics Vendor
  • Key After-sales Support Services
  • Information Sources
  • Legal Disclaimer

12. Appendix
  • List of Exhibits