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Adyen - Competitor Profile

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    Company Profile

  • 22 Pages
  • May 2023
  • GlobalData
  • ID: 5130499
Adyen is a global payment company that enables merchants to accept payments from online and offline channels. Launched in 2006, Adyen offers payment services to clients globally, enabling them to accept payments via more than 250 local payment methods (including debit and credit cards and alternative payment solutions) in over 180 currencies.

In addition to ecommerce payment acceptance for individual merchants, Adyen also offers MarketPay, a specialized product for online platforms and marketplaces. This service enables marketplaces to manage the payment process from onboarding individual merchants to final settlement of payments.

For offline payments, Adyen offers an array of traditional point-of-sale (POS) and mobile POS terminals to merchants in collaboration with Verifone. Adyen provides an end-to-end solution that connects merchants directly to all major and local card schemes and alternative payment methods. This way, Adyen optimizes the process by acting as gateway, processor, and acquirer, eliminating the need to connect with multiple third parties during the payment process. Adyen also offers a card-issuing service, enabling its clients to offer virtual and physical cards to their customers.

In addition, Adyen offers an open banking payment option that allows customers to pay directly from their bank account. To make a payment, customers select ‘open banking’ at checkout; the page is then redirected to the customer’s online banking page, where they can confirm the transaction. Adyen settles the payment between the bank and the merchant.

The report provides information and insights into Adyen including:

  • Detailed insight into its business
  • Comprehensive coverage of its products and services
  • Comparative assessment with key alternative payment solutions
  • Information on its Revenue Model and Performance Highlights
  • The company's important events and milestones


  • In 2006, Adyen was founded.
  • In October 2015, Adyen launched RevenueProtect, an integrated risk management solution for fraud prevention and frictionless payments.
  • In November 2019, Adyen launched a card-issuing service, enabling its clients to offer virtual and physical cards to their customers.
  • In August 2021, Adyen launched Score, a machine learning tool that allows merchants to identify malicious activities and monitor platform compliance.
  • In April 2023, Adyen partnered with cloud-based software-as-a-service platform for restaurants Olo to offer restaurants payment processing services. This enables restaurants to accept online and in-store payments as well as manage their cash flow.

Reasons to Buy

  • Gain insights into Adyen business operations and key events.
  • Gain insights into its product portfolio, revenue model and performance highlights.
  • Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.

Table of Contents

  • Overview
  • Benchmarking
  • Performance Highlights
  • Revenue Model
  • Value Chain
  • Products and Services
  • Significant Events
  • Technology Partners
  • Merchant Base
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adyen
  • FIS
  • Worldline