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Interaction Analytics for the Enterprise Report 2023-2024

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    Report

  • July 2023
  • Region: Global
  • DMG Consulting LLC
  • ID: 5336194

The interaction analytics (IA) market is 20 years old - but instead of slowing down, enterprise-wide adoption is rapidly expanding as vendors offer more effective solutions that provide actionable insights about the customer journey. 

20 Years and Still Growing Strong 

The IA sector is experiencing the strongest growth in its 20-year history. Today, the use of IA applications is increasing throughout enterprises due to their ability to capture, identify and deliver actionable insights that can be used to improve the customer and employee experience (CX, EX). IA vendors are investing in artificial intelligence (AI) technologies to provide advanced offerings that more effectively identify customer intents, provide real-time guidance (RTG) to agents, predict customer satisfaction and propensities, automatically evaluate interaction quality, and much more. It’s no wonder the IA market is expected to continue its aggressive growth trajectory.

Comprehensive and Authoritative Resource 

The Interaction Analytics for the Enterprise report focuses on contact centre and service-related uses of IA and a growing number of enterprise-wide use cases. This Report provides a comprehensive and insightful analysis of the IA market, competitive landscape, products, innovation, pricing, and more, as well as market and business trends and challenges.

The Report examines recent market activity and provides 5-year growth projections. It also explores customer satisfaction with vendors, product capabilities, product effectiveness, and offers implementation and operational best practices to help users realize an ongoing return on their investment. The 2023-2024 Interaction Analytics for the Enterprise report features 7 vendors who offer IA as part of a broader WEM suite or as a best-of-breed solution: Calabrio, CallMiner, NICE, OnviSource, Sestek, Verint, and Xdroid.

Report Includes

  • Interaction analytics explained, top uses for historical and real-time IA, and a high-level overview of the primary functional capabilities
  • Market, business, and technology trends, challenges, and opportunities driving product innovation and influencing enterprise investments
  • Vendor innovation, including recently released and planned feature and functionality enhancements
  • A look at how AI is transforming IA into a business intelligence offering
  • How IA is uniquely positioned to capture many aspects of the customer journey, including how the EX directly impacts the CX
  • Why AQM is substantially better than traditional QM methods and how it enhances agent coaching and engagement
  • Market activity, market share analysis, and 5-year projections
  • Review and assessment of the IA competitive landscape
  • Implementation analysis and return on investment time frames for historical IA, real-time IA, AQM, and RTG applications
  • Pricing comparison and analysis for a 250-seat cloud-based IA implementation
  • Comprehensive vendor satisfaction survey
  • Detailed company reports for the 7 IA vendors, analyzing their products, functionality, and future product development plans
  • IA vendor directory

Table of Contents


1 Executive Summary2 Introduction
3 Research Methodology
3.1 Report Participation Criteria

4 Interaction Analytics Defined
4.1 Historical Interaction Analytics
4.2 Real-time Interaction Analytics
4.3 High-Level Functional Capabilities

5 Interaction Analytics Trends, Challenges, and Opportunities
5.1 Interaction Analytics Trends
5.2 Interaction Analytics Challenges and Opportunities

6 Interaction Analytics Market Innovation
6.1 New Features
6.2 Emerging Capabilities

7 Artificial Intelligence in Interaction Analytics
8 CX Management
8.1 Emotion Detection and Sentiment Analysis

9 AQM: Automate and Elevate QM with Interaction Analytics
10 Everything’s Better with Interaction Analytics
10.1 Transcription

11 Interaction Analytics Market Activity Analysis12 Interaction Analytics Market Projections
13 Interaction Analytics Competitive Landscape
13.1 Company Snapshot
13.2 Product Information Table
13.2.1 System Administration
13.2.2 Security and Compliance
13.2.3 Business Intelligence, Reporting, and Dashboards

14 Implementation and ROI Analysis
15 Interaction Analytics Vendor Satisfaction Survey
15.1 Summary of Survey Findings and Analysis: Vendor Categories
15.1.1 Vendor Satisfaction by Category and Customer
15.2 Summary of Survey Findings and Analysis: Interaction Analytics Product Capabilities
15.2.1 Interaction Analytics Product Capabilities Satisfaction, by Category and Customer
15.3 Summary of Survey Findings and Analysis: Interaction Analytics Product Effectiveness Categories
15.3.1 Interaction Analytics Product Effectiveness Satisfaction, by Category and Customer
15.4 Customer Background and Insights
15.4.1 Business Units Using Interaction Analytics Findings
15.4.2 Top 3 - 5 Contributions of Interaction Analytics
15.4.3 Interaction Analytics Improvements
15.4.4 Additional Comments

16 Pricing
16.1 Cloud-Based Pricing

17 Company Reports
17.1 Calabrio
17.2 CallMiner, Inc.
17.3 NICE
17.4 OnviSource
17.5 Sestek
17.6 Verint Systems
17.7 Xdroid
  • Appendix: Interaction Analytics Directory
Table of Figures
Figure 1: Standard Capabilities of a Full-Featured IA Solution
Figure 2.1: High-Level Functional Summary
Figure 2.2: High-Level Functional Summary
Figure 3: 2023 IA Trends
Figure 4: 2023 IA Challenges
Figure 5: New Product Features
Figure 6: Future Enhancements, by Category
Figure 7: Artificial Intelligence, Machine Learning, and Automation
Figure 8.1: CX Management
Figure 8.2: CX Management
Figure 9.1: Emotion Detection and Sentiment Analysis
Figure 9.2: Emotion Detection and Sentiment Analysis
Figure 10: Omnichannel AQM Improves Accuracy, Efficiency, CX, and EX
Figure 11.1: Analytics-Enabled Quality Management (AQM)
Figure 11.2: Analytics-Enabled Quality Management (AQM)
Figure 12: Enterprise IA Solution
Figure 13.1: Operationalizing IA
Figure 13.2: Operationalizing IA
Figure 14.1: Transcription
Figure 14.2: Transcription
Figure 15: Interaction Analytics Market Activity, as of March 31, 2023
Figure 16: Interaction Analytics Market Share Based on Seats, as of March 2023
Figure 17: Interaction Analytics Customers and Seats by Vendor, 2022 vs. 2021
Figure 18: Interaction Analytics Customer Trends by Vendor, 2016 - 2022
Figure 19: Interaction Analytics Customer Trends by Vendor, 2016 - 2022
Figure 20: Interaction Analytics Seat Trends by Vendor, 2016 - 2022
Figure 21: Interaction Analytics Seat Trends by Vendor, 2016 - 2022
Figure 22: Interaction Analytics Market Growth Projections Based on Seats, 2023 - 2027
Figure 23: IA Competitive Landscape
Figure 24.1: Company Information as of March 31, 2023
Figure 24.2: Company Information as of March 31, 2023
Figure 25: Product Information
Figure 26.1: System Administration/Configuration
Figure 26.2: System Administration/Configuration
Figure 27.1: Security and Compliance
Figure 27.2: Security and Compliance
Figure 28.1: Business Intelligence, Reporting, and Dashboards
Figure 28.2: Business Intelligence, Reporting, and Dashboards
Figure 29.1: Interaction Analytics Implementation and Payback Analysis
Figure 29.2: Interaction Analytics Implementation and Payback Analysis
Figure 30: Customer Survey Rating Categories
Figure 31: Average Vendor Satisfaction Ratings, by Category
Figure 32: Product Satisfaction Ratings, by Customer
Figure 33: Implementation Satisfaction Ratings, by Customer
Figure 34: Professional Services Satisfaction Ratings, by Customer
Figure 35: Training/Workshops Satisfaction Ratings, by Customer
Figure 36: Ongoing Service and Support Satisfaction Ratings, by Customer
Figure 37: Innovation Satisfaction Ratings, by Customer
Figure 38: Responsiveness to Product Enhancement Requests Satisfaction Ratings, by Customer
Figure 39: Communication Satisfaction Ratings, by Customer
Figure 40: Product Pricing Satisfaction Ratings, by Customer
Figure 41: Overall Vendor Satisfaction Ratings, by Customer
Figure 42: Average Interaction Analytics Product Capabilities Satisfaction Ratings, by Category
Figure 43: Speech Analytics Satisfaction Ratings, by Customer
Figure 44: Text Analytics Satisfaction Ratings, by Customer
Figure 45: Real-Time Interaction Analytics Satisfaction Ratings, by Customer
Figure 46: Real-Time Guidance Satisfaction Ratings, by Customer
Figure 47: Analytics-Enabled Quality Management Satisfaction Ratings, by Customer
Figure 48: Emotion Detection Satisfaction Ratings, by Customer
Figure 49: Sentiment Analysis Satisfaction Ratings, by Customer
Figure 50: Transcription Satisfaction Ratings, by Customer
Figure 51: Accuracy Satisfaction Ratings, by Customer
Figure 52: Artificial Intelligence and Machine Learning Satisfaction Ratings, by Customer
Figure 53: Average Interaction Analytics Product Effectiveness Satisfaction Ratings, by Category
Figure 54: Ability to Capture and Analyze Data from all Voice and Digital Interactions Satisfaction Ratings, by Customer
Figure 55: Ability to Identify Customer Intents Satisfaction Ratings, by Customer
Figure 56: Ability to Conduct Automated Discovery and Root Cause Analysis Satisfaction Ratings, by Customer
Figure 57: Ability to Provide Actionable Insights and Findings for all Customer-Facing Departments Satisfaction Ratings, by Customer
Figure 58: Ability to Automate Post-Interaction Wrap-Up and Follow-Up Activities Satisfaction Ratings, by Customer
Figure 59: Ability to Capture the Voice of the Customer Satisfaction Ratings, by Customer
Figure 60: Ability to Identify Pain Points in the Customer Journey Satisfaction Ratings, by Customer
Figure 61: Ability to Improve the Customer Experience Satisfaction Ratings, by Customer
Figure 62: Ability to Enhance Agent Performance Satisfaction Ratings, by Customer
Figure 63: Business Units Using the Findings from IA
Figure 64: Top 3 - 5 Contributions of IA
Figure 65: IA Improvements
Figure 66: Additional Comments about Your Experience with the Vendor and/or Product.
Figure 67: Pricing for a 250-Seat Cloud-Based Interaction Analytics and Real-Time Guidance Solution

Companies Mentioned

  • Calabrio
  • CallMiner, Inc.
  • NICE
  • OnviSource
  • Sestek
  • Verint Systems
  • Xdroid