Europe Direct Carrier Billing Market to 2027- COVID-19 Impact and Regional Analysis by Type; Platform; End User; and Country

The direct carrier billing market in Europe is expected to grow from US$ 8,032.6 million in 2019 to US$ 17,649.7 million by 2027; it is estimated to grow at a CAGR of 10.5% from 2020 to 2027. Direct billing carrier platform is most popular in this region; various over-the-top (OTT) providers and mobile network operators (MNO) are focused on collaborating with them. Direct billing carrier is being propelled by bundled content providers; for example, Spotify, a Swedish international media services provider, offers digital music services around the world. It has collaborated with numerous operators in the region, including Telia Company AB and KPN. Spotify has witnesses a moderate uplift in customer conversions from free trials to pay for subscriptions after it added a direct carrier billing option. It is considered as the next most popular payment method to digital wallets and credit cards for digital content in Europe. It is available to the customers’ groups of both prepaid and postpaid services. In Norway, direct carrier billing is one of the popular payment methods for digital gaming. Several digital merchants, such as Apple, Google, Facebook, and Netflix, have begun to leverage carrier-based payments in Europe. Thus, wide adoption is the major direct carrier billing market growth enabler in this region.

The apps and games segment led the Europe direct carrier billing market based on endearing 2019. The direct carrier billing offers a convenient way of transaction to buy wallpapers, ringtones, apps, and games. It permits consumers to make purchases inside a game or other app while allowing them to make offline purchases of physical goods. Further, the Open IAB project is aimed at providing a unified billing library to collect payments from any app store. At present, the Open IAB already works with Google Play, Samsung Apps, T-store, Amazon Appstore, and Yandex-store. Fortumo is another provider of direct carrier billing to broad portfolio of merchants. It includes game developers (EA Mobile, Gameloft, Kinguin, etc.) and app stores (Google Play).

The overall Europe direct carrier billing market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the Europe direct carrier billing market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe direct carrier billing market. Bango PLC, Boku Inc., Centili, Comviva Technologies Limited, DIMOCO, Fortumo, Infomedia Services Limited, NTH Mobile, TELECOMING S. A., and txtNation Limited are among a few players operating in the Europe direct carrier billing market.

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