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North America Consent Management Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Component, Deployment, End-Use Industry, and Country

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    Report

  • 84 Pages
  • July 2020
  • Region: North America
  • The Insight Partners
  • ID: 5130890
UP TO OFF until Jun 30th 2023
The consent management market in North America was valued at US$ 112.85 million in 2019 and is projected to reach US$ 355.73 million by 2027; it is expected to grow at a CAGR of 15.9% from 2020 to 2027. In recent years, it has been noticed that several organizations across various industries have faced criticism because of customer's data leakage. Customer information is the prime resource of every organization, and securing the data is one of the critical tasks of the organization. However, in this digitalized era, the rise in cybercrime is affecting various organizations' brand value. Several organizations across industries have faced major challenges in securing their customer's data from cyber hackers in recent years. These incidents have led various large organizations as well as small & medium enterprises to opt for consent management solutions to protect the information of their customers. Therefore, the growing number of security breaches is creating an increasing demand for user data privacy, which is supporting the growth of the consent management market.

Based on the component, the consent management market is segmented into solution and services. The solution segment held the larger share of the consent management market in 2019. A consent management software ensures that businesses and websites maintain the needed regulatory measures and inform the visitors about the data that would be asked for consent for specific data-processing applications. In applications such as processing of personal data, automated decision making such as behavioral profiling, and overseas transfer of data, the presence of a consent management software eases down the processes. Comprehensive end-to-end consent management software provides all the publishers an efficient way to handle the user's consents, manage data subjects' requests, and eventually pass all consent-related data to the respective ad partners.

In North America region, the US is heavily hit by the coronavirus and has massive number of confirmed cases of coronavirus, as, compared to Canada and Mexico. The increase in positive cases are likely to impact businesses of diversified industries prevailing in North America. The US is known for making technologically developments due to presence of broad category of technology companies. Presence of IBM Corporation and OneTrust LLC will help in contributing towards the growth of the consent management market.

The overall North America consent management market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the consent management market. The process also serves the purpose of obtaining an overview and forecast for the North America consent management market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America consent management market are Crownpeak Technology, Inc., HIPAAT International Inc., IBM Corporation, Trustarc Inc., OneTrust, LLC, Piwik PRO, PossibleNOW, Inc., Rakuten Advertising, and Cybot are among a few players operating in the North America consent management market.

Reasons to Buy
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America consent management market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the North America consent management market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Table of Contents

1. Introduction
1.1 Study Scope
1.2 Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Consent Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Consent Management -Market Dynamics
5.1 Market Drivers
5.1.1 Growing number of Individual's Information Breaches across Various Industries
5.2 Market Restraints
5.2.1 Adoption of Privacy Tools over Consent Management Solutions
5.3 Market Opportunities
5.3.1 Technological Advancements
5.4 Market Trends
5.4.1 Integration of Blockchain Technology
5.5 Impact Analysis of Drivers and Restraints
6. Consent Management Market - North America Analysis
6.1 Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
7. North America Consent Management Market Analysis- By Component
7.1 Overview
7.2 North America Consent Management Market Breakdown, By Component, 2019 & 2027
7.3 Solution
7.3.1 Overview
7.3.2 Solution Market Forecast and Analysis
7.3.2.1 Cookie management Overview
7.3.2.2 Cookie management Market Forecast and Analysis
7.3.2.3 Preference Management Overview
7.3.2.4 Preference Management Market Forecast and Analysis
7.4 Services
7.4.1 Overview
7.4.2 Services Market Forecast and Analysis
8. North America Consent Management Market Analysis- By Deployment
8.1 Overview
8.2 North America Consent Management Market Breakdown, By Deployment, 2019 & 2027
8.3 On-Premise
8.3.1 Overview
8.3.2 On-Premise Market Forecast and Analysis
Cloud
8.3.3 Overview
8.3.4 Cloud Market Forecast and Analysis
9. North America Consent Management Market Analysis- By Industry
9.1 Overview
9.2 North America Consent Management Market Breakdown, By Industry, 2019 & 2027
9.3 Retail
9.3.1 Overview
9.3.2 Retail Market Forecast and Analysis
9.4 Government
9.4.1 Overview
9.4.2 Government Market Forecast and Analysis
9.5 IT & Telecom
9.5.1 Overview
9.5.2 IT & Telecom Market Forecast and Analysis
9.6 BFSI
9.6.1 Overview
9.6.2 BFSI Market Forecast and Analysis
9.7 Healthcare
9.7.1 Overview
9.7.2 Healthcare Market Forecast and Analysis
9.8 Education
9.8.1 Overview
9.8.2 Education Market Forecast and Analysis
9.9 Media & Entertainment
9.9.1 Overview
9.9.2 Media & Entertainment Market Forecast and Analysis
9.10 Others
9.10.1 Overview
9.10.2 Others Market Forecast and Analysis
10. North America Consent Management Market - Country Analysis
10.1 North America Country Analysis
10.1.1 North America: Consent Management Market, by Key Country
10.1.1.1 US: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 US: Consent Management Market, By Component
10.1.1.1.1.1 US: Management Market, By Solution Type
10.1.1.1.2 US: Consent Management Market, By Deployment
10.1.1.1.3 US: Consent Management Market, By Industry
10.1.1.2 Canada: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Canada: Consent Management Market, By Component
10.1.1.2.1.1 Canada: Management Market, By Solution Type
10.1.1.2.2 Canada: Consent Management Market, By Deployment
10.1.1.2.3 Canada: Consent Management Market, By Industry
10.1.1.3 Mexico: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Mexico: Consent Management Market, By Component
10.1.1.3.1.1 Mexico: Management Market, By Solution Type
10.1.1.3.2 Mexico: Consent Management Market, By Deployment
10.1.1.3.3 Mexico: Consent Management Market, By Industry
11. Consent Management Market- COVID-19 Impact Analysis
11.1 North America
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
13. Company Profiles
13.1 Crownpeak Technology, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 HIPAAT International Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 IBM Corporation
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Trustarc Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 ONETRUST, LLC
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 PIWIK PRO
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 PossibleNOW, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 RAKUTEN ADVERTISING
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Financial Overview
13.8.4 SWOT Analysis
13.8.5 Key Developments
13.9 CYBOT
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Word Index

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Crownpeak Technology, Inc.
  • HIPAAT International Inc.
  • IBM Corporation
  • Trustarc Inc.
  • ONETRUST, LLC
  • PIWIK PRO
  • PossibleNOW, Inc.
  • RAKUTEN ADVERTISING
  • CYBOT