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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

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    Report

  • 36 Pages
  • June 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 5134066
The year 2024 marked a dynamic shift in demand for smoking alternatives in the UK. Following three years of triple-digit value growth, e-vapour products witnessed a substantial slowdown in value sales over 2024. Consumption declined following the announcement of a pending UK ban on disposable vapes, which began to disrupt the UK market significantly.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Smoking alternatives face key challenges ahead of new legislation
  • Players respond with new innovations ahead of pending changes in legislation
  • E-commerce is thriving in all categories, while vape shops and convenience stores remain the leading channel
PROSPECTS AND OPPORTUNITIES
  • Growth is anticipated for e-vapour products as players adapt to regulatory changes
  • Steady growth prospects for nicotine pouches
  • Adapting to change in a new era for e-vapour products
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2019-2024
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2019-2024
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of E-Vapour Products by Category: Volume 2019-2024
  • Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 8 Sales of Heated Tobacco: Volume 2019-2024
  • Table 9 Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
  • Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
  • Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
  • Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
  • Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
  • Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 19 NBO Company Shares of E-Vapour Products: % Value 2020-2024
  • Table 20 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
  • Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
  • Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
  • Table 23 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
  • Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
  • Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
  • Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 28 Distribution of E-Vapour Products by Format: % Value 2019-2024
  • Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
  • Table 30 Distribution of Heated Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
  • Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
  • Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
  • Table 37 Forecast Sales of Heated Tobacco: Volume 2024-2029
  • Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
  • Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
  • Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
  • Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
  • Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029
TOBACCO IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 45 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 46 Sales of Tobacco by Category: Volume 2019-2024
  • Table 47 Sales of Tobacco by Category: Value 2019-2024
  • Table 48 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 50 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 51 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources