Cloud kitchens are delivery-only kitchens that can be owned by a brand or third party working with various brands. Brands that are using cloud kitchens can also operate virtual restaurants or brick-and-mortar restaurants. Moreover, brick-and-mortar restaurants use separate cloud kitchens to provide more efficient delivery. Furthermore, rise in utilization of independent cloud kitchens by grocery stores, restaurant brands, and multi-branded restaurants have led to growth of the cloud kitchen market. In addition, Kroger partnered with food delivery service ClusterTruck to launch multiple independent cloud kitchen that serves up meal delivery from central kitchens. Moreover, hectic work schedule of millennial and Gen Z along with increase in demand for international cuisines such as Korean tacos, butter chicken, dosa, and ramen burgers boosts growth of the cloud kitchen market.
There has been an increase in number of users on various social media sites with rise in internet penetration. Considering this, most key players in the cloud kitchen market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries to promote their product offerings. Thus, rise in use of social media marketing is anticipated to provide lucrative opportunities for growth of the cloud kitchen market.
However, increase in number of fine dining and quick service restaurants such as Subway, McDonalds, Starbucks, KFC, Pizza Hut, Restaurant Brands International, and Dunkin Donuts hamper growth of the cloud kitchen market. In addition, quick service restaurants have a global presence along with high amount of liquidity, owing to which smaller cloud kitchens are unable to compete with these giants. Moreover, these quick service restaurants have large product offerings, world class infrastructure along with best food delivery services, which attracts consumers. Hence, it affects growth of the cloud kitchen market.
The cloud kitchen market is segmented into type, product type, nature, and region. By type, the market is categorized into kitchen, commissary/shared kitchen, and kitchenpods. By product type, it is categorized into burger/sandwich, pizza/pasta, chicken, seafood, Mexican/Asian food, and others. By nature, it is bifurcated into franchised and standalone. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand & New Zealand, ASEAN, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa) The key players operating in the cloud kitchen industry include Dahmakan, DoorDash, Ghost Kitchen Orlando, Keatz, Kitchen United, Kitopi Catering Services LLC, Rebel Foods, Starbucks Corporation, Swiggy, and Zomato.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cloud kitchen market analysis from 2020 to 2030 to identify the prevailing cloud kitchen market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the cloud kitchen market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global cloud kitchen market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Nature
- Franchised
- Standalone
By Type
- Independent Cloud Kitchen
- Commissary/Shared Kitchen
- KitchenPods
By Product Type
- Burger/Sandwich
- Pizza
- Pasta
- Chicken
- Seafood
- Mexican/Asian Food
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Asean
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- KITCHEN UNITED
- Rebel Foods
- DOORDASH KITCHEN
- ZUUL KITCHEN
- KEATZ
- Kitopi
- GHOST KITCHEN ORLANDO
- DAHMAKAN
- STARBUCKS (STAR KITCHEN)
- Zomato
Table of Contents
Executive Summary
According to this report titled, 'Cloud Kitchen Market by Type, Product Type, and Nature: Global Opportunity Analysis and Industry Forecast, 2021-2030,'cloud kitchen market was valued at $29.4 billion in 2020, and is estimated to reach $112.7 billion by 2030, growing at a CAGR of 13.12% from 2021 to 2030.Cloud kitchens are also known as dark or shared kitchens. These are delivery-only kitchens that can be owned by a brand or third party working with various brands. Moreover, increase in number of young population globally, along with changing taste preferences consumers have led to rise in demand for online food delivery. Hectic life schedule and rise in consumer disposable income are the major factors that propel the growth of the cloud kitchen industry. Furthermore, increase in use of smart phones, rise in literacy, and easy access to the internet has made ordering food easier. Now a days, food restaurants are tying up with online food service sites such as Zomato for delivery of food and to increase their sales. Moreover, online food delivery services also provide lots of offers, which attracts consumers and helps in increasing the consumer base. Hence, effective offers and good customer service boosts growth of the cloud kitchen market.
Moreover, technological advancements help in expansion of the cloud kitchen market size globally. Different methods of ordering food through telephones, online, and by mobile apps have reduced direct human interaction, which reduces the probability of human error and provides better customer service. In addition, developments in database management systems have enabled large market players to keep a better record of their consumers to provide them with lucrative offers frequently. Advance technologies such as autonomous vehicles, ground, and air can be used to deliver products as per the consumer choice.
Moreover, cloud kitchen manufacturers are creating apps and kiosks to capture data of customers and restaurants to provide both a consistent and personalized experience to customers. Use of new technological machines and robotics in the food industry also ensures quality and affordability. Hence, effective technology adopted by operators help in driving growth of the market, in terms of value sales. However, increase in number of fine dining and quick service restaurants such as Subway, McDonalds, Starbucks, KFC, and Pizza Hut hamper growth of the market. In addition, these quick service restaurants have a global presence along with high amount of liquidity, owing to which smaller cloud kitchens are unable to compete with these giants. Moreover, rise in cloud kitchen market trends such as rising dependency of consumers over quick service restaurants and their large product offerings, world class infrastructure along with best food delivery services, are few of the factors encouraging manufacturers to launch innovative products in the market. Hence, it affects growth of the cloud kitchen market.
There has been an increase in number of users on various social media sites with rise in internet penetration. Hence, most key players in the cloud kitchen market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries to promote their product offerings. Thus, rise in use of social media marketing is anticipated to provide lucrative cloud kitchen market opportunities.
According to Shankar Bhandalkar, Team Lead, Food and Beverages, 'Rise in demand for online food delivery and increase in demand for international cuisine are the factors that drive the growth of the cloud kitchen market globally. However, rise in concerns regarding health issues impedes the market growth.'
The cloud kitchen market is segmented into type, product type, nature, and region. By type, the market is categorized into kitchen, commissary/shared kitchen, and kitchenpods. By product type, it is categorized into burger/sandwich, pizza/pasta, chicken, seafood, Mexican/Asian food, and others. By nature, it is bifurcated into franchised and standalone. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand & New Zealand, ASEAN, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa)
Key findings of the Study
- By type, the independent cloud kitchen segment dominated the global market in 2020, and is expected to retain its dominance throughout the cloud kitchen market forecast period.
- By product type, the burger/sandwich segment accounted for highest share in the cloud kitchen market growth in 2020, and is projected to grow at a CAGR of 11.70% from 2021 to 2030.
- By nature, the franchised segment led the global cloud kitchen market demand in 2020, and is expected to retain its dominance throughout the forecast period.
- By region, North America accounted for the highest cloud kitchen market share in 2020, and is expected to grow at a CAGR of 11.92%.
- Key players operating in the cloud kitchen market analysis include Dahmakan, DoorDash, Ghost Kitchen Orlando, Keatz, Kitchen United, Kitopi Catering Services LLC, Rebel Foods, Starbucks Corporation, Swiggy, and Zomato.
Companies Mentioned
- KITCHEN UNITED
- Rebel Foods
- DOORDASH KITCHEN
- ZUUL KITCHEN
- KEATZ
- Kitopi
- GHOST KITCHEN ORLANDO
- DAHMAKAN
- STARBUCKS (STAR KITCHEN)
- Zomato
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 234 |
Published | May 2022 |
Forecast Period | 2020 - 2030 |
Estimated Market Value ( USD | $ 32861.74 million |
Forecasted Market Value ( USD | $ 112741.7 million |
Regions Covered | Global |
No. of Companies Mentioned | 10 |