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Electronic Shelf Label Market (ESL Market) - Global Outlook and Forecast 2020-2025

  • ID: 5135124
  • Report
  • August 2020
  • Region: Global
  • 385 pages
  • Arizton
UP TO OFF
until Oct 31st 2020

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FEATURED COMPANIES

  • Altierre
  • DIGI
  • Herbert Retail Limited
  • M2COMM
  • Pricer
  • SUNPAI INDUSTRIES
  • MORE
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Electronic Shelf Label Market Report

The electronic shelf label market by revenue is expected to grow at a CAGR of over 26% during the period 2019-2025.

The adoption of electronic shelf labels has been limited; however, the growth has been 3x times in the last five years, which is validating expansion opportunities in the coming years. Germany and Sweden are rapidly approaching the inflection point, which further propels the adoption pattern.

The electronic shelf label market has witnessed several shifts from segmented and mono-chrome variants to multicolored labels. In highly competitive markets, players that offer less sophisticated but cheaper products have a high probability of success. The rise in the proliferation of IoT alongside the growing preference for digitalization is expected to boost the electronic shelf label market shares. The persistent growth in retail formats such as department stores, specialty stores, discounters, and convenience stores has further increased the reliance on technology.

The impact of COVID-19 has drastically affected the sale of ESL in early 2020. In March-April 2020, a majority of developed economies, including the US, the UK, Germany, and China, who are the major end-users of ESL tags, were under the strict lockdown to avoid the spread of the pandemic. This has greatly affected the degree of replacement demand, which is considered to be a major source of income for the leading players in the industry.

The following factors are likely to contribute to the growth of the electronic shelf label market during the forecast period:
  • Growth in Retail Automation
  • Demand for E-Paper Technology
  • Innovations and Development
  • Demand for Operational Efficiency and Profitability
The study considers the present scenario of the electronic shelf label market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Global Electronic Shelf Label Market Segmentation

The global electronic shelf label research report includes a detailed segmentation by display, technology, end-users, and geography. The LCD segment accounted for 37% of the total revenue in 2019. LCDs have been the most conventional mode of ESL in the market; they have been adopted in major economies of North America and Europe. Retailers continue to rely on LCD displays as they are considered cost-effective. LCD labels are capable to integrate with the latest technology such as BLE 5.0 and NFC, which help them to remain competitive. However, the segment is likely to witness a decline in revenue share on account of the increasing adoption of e-paper technology.

The RFID technology segment accounted for over 35% of the electronic shelf label market share in terms of revenue in 2019. The presence of a two-way communication feature, affordability, reliability, and security checks is expected to drive the segment. RFID technology is expected to remain competitive during the forecast period by maintaining significant market dominance. RFID connectivity is feasible for large supermarkets and hypermarkets, thereby increasing their adoption.

NFC is the fastest-growing segment as the capability of facilitating contactless payments has driven the growth during the past five years. It has also become an inevitable option among vendors. The rise in smartphone penetration with NFC facilities has propelled the growth further. The adoption from major vendors further validates the reason behind its dominance as these vendors help in global reach and widespread adoption of NFC based labels in global retail chains.

In 2019, supermarkets and hypermarkets led the revenue contribution by contributing over 51% to the total share. Increasing shopping space, a growing number of SKUs, and intense competition e-commerce platforms are influencing retailers to rely on solutions such as QR code-enabled ESLs. The segment is a major end-user of LCD and e-paper technology. While North America and Europe tend to dominate the segment, the growth in demand for personalized experiences, social commerce, the need for traceability and insights is expected to drive the electronic shelf label market in Africa and Asia.

Department stores were highly limited for the wide-scale adoption owing to the smaller number of SKUs. However, developed markets in Europe and the Americas are having high room for growth in the segment alongside drug stores as vendors are trying to maximize their share in the market. However, the pace of adoption can be slow in growing economies owing to ROI vision and low impact on offering cost advantage. The growth of the segment is estimated to be supported by the penetration of IoT-based devices in stores and the demand for automated solutions. Convenience stores are the next major opportunity for the electronic shelf label market with a high rate of adoption.

The growth in the concept of forecourt retailing, click and collect features, elevating profitability through price fluctuations, penetration of smart shelves, and demand for additional information on certain high-end products are the major factors that are likely to drive the segment during the forecast period. Further, the wide adoption in stores has served as an effective example for upcoming stores that can drive new and additional demands for ESLs.

Segmentation by Display
  • LCD
  • E-paper
  • Segmented E-paper
  • Fully Graphic E-paper
Segmentation by Technology
  • RFID
  • IR
  • NFC
  • BLE
  • Others
Segmentation by End-users
  • Automotive
  • Supermarkets & Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Drug Stores
  • Others
INSIGHTS BY GEOGRAPHY

Europe has a dominant market with a high presence of ESL systems in retail formats, including apparel and retail stores and electronics retail. The region is expected to remain as the electronic shelf label market leader by 2025 as it grows with regional trends and consumer demands. The concept is more familiar with the region where it has become one of the basic qualities for a store consideration. The future of the competition can be based on sustaining advantage with respect to technical collaborations, new retail partnerships, and deployment of preferable, advanced technologies rather than focusing on penetration. The region is also expected to witness the installation of over 186 million units of ESL by the end of 2025. The region, which is home to several vendors, is expected to venture into global markets by pursuing strategies such as mergers & acquisitions or joint ventures as the market is expected to be highly fragmented.
  • North America
  • US
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • APAC
  • China
  • Japan
  • South Korea
  • Australia
  • Singapore
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • South Africa
  • UAE
  • Saudi Arabia
INSIGHTS BY VENDORS
The Electronic shelf label (ESL) market landscape is considerably fragmented where players such as Pricer, SES-imagotag, and Displaydata are the largest revenue generators in Europe, APAC, and North America. Based on retail trends, the market is expected to witness the growth of domestic vendors in developing economies as future of the retail is based on digitalization and real-time cost-saving solutions in the shopping space. Vendors will try to differentiate their offerings in the Electronic shelf label market through factors such as technology, cloud system, hardware, battery, price, durability, add on features and services. The success and profitability of vendors also depend on the range of SKUs, width and product line of the retail store commodities that depend on the quantity of tags to be installed for optimum utilization.

Prominent Vendors
  • Pricer
  • SES-imagotag
  • Displaydata Limited
  • Hanshow Technology
  • Opticon
Other Prominent Vendors
  • Altierre
  • DIGI
  • E Ink
  • Samsung Electro-Mechanics (SEMCO)
  • CEST
  • LG Innotek ESL
  • NZ Electronic Shelf Labelling
  • Pervasive Displays Inc.
  • Dana Industries
  • ifLabel
  • Ubiik
  • Huawei
  • TroniTAG GmbH
  • SUNPAI INDUSTRIES
  • Diebold Nixdorf
  • M2COMM
  • Herbert Retail Limited
  • SoluM
  • Zkong
  • Rainus
  • MariElla
Key Questions Answered
1. What is the global electronic shelf label market size and growth rate during the forecast period?
2. Which technology/end-user/region is generating the largest revenue in the Europe region?
3. What are the factors driving the growth of Electronic shelf label market shares?
4. How is the growth of the automotive segment influencing the growth of the ESL market size?
5. Who are the leading vendors in the Electronic shelf label market, and what are their market shares?
6. What is the impact of the COVID-19 pandemic on the electronic shelf label market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Altierre
  • DIGI
  • Herbert Retail Limited
  • M2COMM
  • Pricer
  • SUNPAI INDUSTRIES
  • MORE
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.1 Market Segments
4.1.1 Market Segmentation by Display
4.1.2 Market Segmentation by Technology
4.1.3 Market Segmentation by End-User
4.1.4 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.2 Impact of Covid-19

8 Market Opportunities & Trends
8.1 Growth in Retail Automation
8.2 Demand For E-Paper Technology
8.3 Growth in Innovations & Development

9 Market Growth Enablers
9.1 Demand for Operational Efficiency & Profitability
9.2 Growth in NFC Technology
9.3 Growth in Organized Retail Sector

10 Market Restraints
10.1 Need for High Initial Investments
10.2 Availability of Low-Cost Labor In Growing Economies

11 Market Landscape
11.1 Market Overview
11.2 Market Size & Forecast (Revenue & Volume)
11.3 Five Forces Analysis
11.3.1 Threat of New Entrants
11.3.2 Bargaining Power of Suppliers
11.3.3 Bargaining Power of Buyers
11.3.4 Threat of Substitutes
11.3.5 Competitive Rivalry

12 By Technology
12.1 Market Snapshot & Growth Engine (Revenue)
12.2 Market Snapshot & Growth Engine (Units)
12.3 Market Overview
12.4 RFID
12.4.1 Market Overview
12.4.2 Market Size & Forecast (Revenue & Units)
12.4.3 Market by Geography (Revenue & Units)
12.4.4 Pricing Analysis
12.5 NFC
12.5.1 Market Overview
12.5.2 Market Size & Forecast (Revenue & Units)
12.5.3 Market by Geography (Revenue & Units)
12.5.4 Pricing Analysis
12.6 BLE
12.6.1 Market Overview
12.6.2 Market Size & Forecast (Revenue & Units)
12.6.3 Market by Geography (Revenue & Units)
12.6.4 Pricing Analysis
12.7 IR
12.7.1 Market Overview
12.7.2 Market Size & Forecast (Revenue & Units)
12.7.3 Market by Geography (Revenue & Units)
12.7.4 Pricing Analysis
12.8 OTHERS
12.8.1 Market Overview
12.8.2 Market Size & Forecast (Revenue & Units)
12.8.3 Market by Geography (Revenue & Units)
12.8.4 Pricing Analysis

13 By End-User
13.1 Market Snapshot & Growth Engine (Revenue)
13.2 Market Snapshot & Growth Engine (Units)
13.3 MARKET OVERVIEW
13.4 SUPERMARKETS & HYPERMARKETS
13.4.1 Market Overview
13.4.2 Market Size & Forecast (Revenue & Units)
13.4.3 Market by Geography (Revenue & Units)
13.4.4 Pricing Analysis
13.5 Convenience Stores
13.5.1 Market Overview
13.5.2 Market Size & Forecast (Revenue & Units)
13.5.3 Market by Geography (Revenue & Units)
13.5.4 Pricing Analysis
13.6 Departmental Stores
13.6.1 Market Overview
13.6.2 Market Size & Forecast (Revenue & Units)
13.6.3 Market by Geography (Revenue & Units)
13.6.4 Pricing Analysis
13.7 Drug Stores
13.7.1 Market Overview
13.7.2 Market Size & Forecast (Revenue & Units)
13.7.3 Market by Geography (Revenue & Units)
13.7.4 Pricing Analysis
13.8 Others
13.8.1 Market Overview
13.8.2 Market Size & Forecast (Revenue & Units)
13.8.3 Market by Geography (Revenue & Units)
13.8.4 Pricing Analysis

14 By Display
14.1 Market Snapshot & Growth Engine (Revenue)
14.2 Market Snapshot & Growth Engine (Units)
14.3 Market Overview
14.4 LCD
14.4.1 Market Overview
14.4.2 Market Size & Forecast (Revenue & Units)
14.4.3 Market by Geography (Revenue & Units)
14.4.4 Pricing Analysis
14.5 E-PAPER
14.5.1 Market Snapshot & Growth Engine (Revenue)
14.5.2 Market Snapshot & Growth Engine (Units)
14.5.3 Market Overview
14.5.4 Market Size & Forecast (Revenue & Units)
14.5.5 Market by Geography (Revenue & Units)
14.5.6 Pricing Analysis
14.6 Segmented E-Paper
14.6.1 Market Overview
14.6.2 Market Size & Forecast (Revenue & Units)
14.6.3 Market by Geography (Revenue & Units)
14.6.4 Pricing Analysis
14.7 Fully Graphic E-Paper
14.7.1 Market Overview
14.7.2 Market Size & Forecast (Revenue & Units)
14.7.3 Market by Geography (Revenue & Units)
14.7.4 Pricing Analysis

15 By Geography
15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Snapshot & Growth Engine (Units)
15.3 Geographic Overview

16 Europe
16.1 Market Overview
16.2 Market Size & Forecast (Revenue & Units)
16.3 Display
16.3.1 Market Size & Forecast (Revenue)
16.3.2 Market Size & Forecast (Unit Shipments)
16.3.3 Pricing Analysis
16.4 Technology
16.4.1 Market Size & Forecast (Revenue)
16.4.2 Market Size & Forecast (Unit Shipments)
16.4.3 Pricing Analysis
16.5 End-user
16.5.1 Market Size & Forecast (Revenue)
16.5.2 Market Size & Forecast (Unit Shipments)
16.5.3 Pricing Analysis
16.6 Key Countries (Revenue)
16.7 Key Countries (Units)
16.8 UK
16.8.1 Market Size & Forecast (Revenue & Units)
16.8.2 End-users (Revenue & Units)
16.9 Germany
16.9.1 Market Size & Forecast (Revenue & Units)
16.9.2 End-users (Revenue & Units)
16.1 France
16.10.1 Market Size & Forecast (Revenue & Units)
16.10.2 End-users (Revenue & Units)
16.11 Italy
16.11.1 Market Size & Forecast (Revenue & Units)
16.11.2 End-users (Revenue & Units)
16.12 Spain
16.12.1 Market Size & Forecast (Revenue & Units)
16.12.2 End-users (Revenue & Units)

17 North America
17.1 Market Overview
17.2 Market Size & Forecast (Revenue & Units)
17.3 Display
17.3.1 Market Size & Forecast (Revenue)
17.3.2 Market Size & Forecast (Unit Shipments)
17.3.3 Pricing Analysis
17.4 Technology
17.4.1 Market Size & Forecast (Revenue)
17.4.2 Market Size & Forecast (Unit Shipments)
17.4.3 Pricing Analysis
17.5 End-user
17.5.1 Market Size & Forecast (Revenue)
17.5.2 Market Size & Forecast (Unit Shipments)
17.5.3 Pricing Analysis
17.6 Key Countries (Revenue)
17.7 Key Countries (Units)
17.8 US
17.8.1 Market Size & Forecast (Revenue & Units)
17.8.2 End-users (Revenue & Units)
17.9 Canada
17.9.1 Market Size & Forecast (Revenue & Units)
17.9.2 End-users (Revenue & Units)

18 APAC
18.1 Market Overview
18.2 Market Size & Forecast (Revenue & Units)
18.3 Display
18.3.1 Market Size & Forecast (Revenue)
18.3.2 Market Size & Forecast (Unit Shipments)
18.3.3 Pricing Analysis
18.4 Technology
18.4.1 Market Size & Forecast (Revenue)
18.4.2 Market Size & Forecast (Unit Shipments)
18.4.3 Pricing Analysis
18.5 End-user
18.5.1 Market Size & Forecast (Revenue)
18.5.2 Market Size & Forecast (Unit Shipments)
18.5.3 Pricing Analysis
18.6 Key Countries (Revenue)
18.7 Key Countries (Units)
18.8 China
18.8.1 Market Size & Forecast (Revenue & Units)
18.8.2 End-users (Revenue & Units)
18.9 Japan
18.9.1 Market Size & Forecast (Revenue & Units)
18.9.2 End-users (Revenue & Units)
18.1 South Korea
18.10.1 Market Size & Forecast (Revenue & Units)
18.10.2 End-users (Revenue & Units)
18.11 Australia
18.11.1 Market Size & Forecast (Revenue & Units)
18.11.2 End-users (Revenue & Units)
18.12 Singapore
18.12.1 Market Size & Forecast (Revenue & Volume)
18.12.2 End-users (Revenue & Units)

19 Latin America
19.1 Market Overview
19.2 Market Size & Forecast (Revenue & Units)
19.3 Display
19.3.1 Market Size & Forecast (Revenue)
19.3.2 Market Size & Forecast (Unit Shipments)
19.3.3 Pricing Analysis
19.4 Technology
19.4.1 Market Size & Forecast (Revenue)
19.4.2 Market Size & Forecast (Unit Shipments)
19.4.3 Pricing Analysis
19.5 End-user
19.5.1 Market Size & Forecast (Revenue)
19.5.2 Market Size & Forecast (Unit Shipments)
19.5.3 Pricing Analysis
19.6 Key Countries (Revenue)
19.7 Key Countries (Units)
19.8 Brazil
19.8.1 Market Size & Forecast (Revenue & Units)
19.8.2 End-users (Revenue & Units)
19.9 Mexico
19.9.1 Market Size & Forecast (Revenue & Units)
19.9.2 End-users (Revenue & Units)

20 Middle East & Africa
20.1 Market Overview
20.2 Market Size & Forecast (Revenue & Units)
20.3 Display
20.3.1 Market Size & Forecast (Revenue)
20.3.2 Market Size & Forecast (Unit Shipments)
20.3.3 Pricing Analysis
20.4 Technology
20.4.1 Market Size & Forecast (Revenue)
20.4.2 Market Size & Forecast (Unit Shipments)
20.4.3 Pricing Analysis
20.5 End-user
20.5.1 Market Size & Forecast (Revenue)
20.5.2 Market Size & Forecast (Unit Shipments)
20.5.3 Pricing Analysis
20.6 Key Countries (Revenue)
20.7 Key Countries (Units)
20.8 South Africa
20.8.1 Market Size & Forecast (Revenue & Units)
20.8.2 End-users (Revenue & Units)
20.9 Saudi Arabia
20.9.1 Market Size & Forecast (Revenue & Units)
20.9.2 End-users (Revenue & Units)
20.10 UAE
20.10.1 Market Size & Forecast (Revenue & Units)
20.10.2 End-users (Revenue & Units)

21 Competitive Landscape
21.1 Competition Overview

22 Key Company Profiles
22.1 Pricer
22.1.1 Business Overview
22.1.2 Product Offerings
22.1.3 Key Strategies
22.1.4 Key Strengths
22.1.5 Key Opportunities
22.2 Ses Imagotag
22.2.1 Business Overview
22.2.2 Product Offerings
22.2.3 Key Strategies
22.2.4 Key Strengths
22.2.5 Key Opportunities
22.3 Displaydata Limited
22.3.1 Business Overview
22.3.2 Product Offerings
22.3.3 Key Strategies
22.3.4 Key Strengths
22.3.5 Key Opportunities
22.4 Hanshow Technology
22.4.1 Business Overview
22.4.2 Product Offerings
22.4.3 Key Strategies
22.4.4 Key Strengths
22.4.5 Key Opportunities
22.5 Opticon
22.5.1 Business Overview
22.5.2 Product Offerings
22.5.3 Key Strategies
22.5.4 Key Strengths
22.5.5 Key Opportunities

23 Other Prominent Vendors
23.1 Altierre
23.1.1 Business Overview
23.1.2 Product Offerings
23.2 DIGI
23.2.1 Business Overview
23.2.2 Product Offerings
23.3 E INK
23.3.1 Business Overview
23.3.2 Product Offerings
23.4 Samsung Electro-Mechanics
23.4.1 Business Overview
23.4.2 Product Offerings
23.5 CEST
23.5.1 Business Overview
23.5.2 Product Offerings
23.6 LG Innotek
23.6.1 Business Overview
23.6.2 Product Offerings
23.7 NZ Electronic Shelf Labelling
23.7.1 Business Overview
23.7.2 Product Offerings
23.8 Pervasive Displays
23.8.1 Business Overview
23.8.2 Product Offerings
23.9 Dana Industries
23.9.1 Business Overview
23.9.2 Product Offerings
23.1 Iflabel
23.10.1 Business Overview
23.10.2 Product Offerings
23.11 UBIIK
23.11.1 Business Overview
23.11.2 Product Offerings
23.12 HUAWEI
23.12.1 Business Overview
23.12.2 Product Offerings
23.13 Tronitag Gmbh
23.13.1 Business Overview
23.13.2 Product Offerings
23.14 Wuxi Vision Peak Technology
23.14.1 Business Overview
23.14.2 Product Offerings
23.15 Sunpai Industries
23.15.1 Business Overview
23.15.2 Product Offerings
23.16 Diebold Nixdorf
23.16.1 Business Overview
23.16.2 Product Offerings
23.17 M2COMM
23.17.1 Business Overview
23.17.2 Product Offerings
23.18 Herbert Retail
23.18.1 Business Overview
23.18.2 Product Offerings
23.19 Solum
23.19.1 Business Overview
23.19.2 Product Offerings
23.20 Zkong
23.20.1 Business Overview
23.20.2 Product Offerings
23.21 Rainus
23.21.1 Business Overview
23.21.2 Product Offerings
23.22 Mariella
23.22.1 Business Overview
23.22.2 Product Offerings

24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations

25 Quantitative Summary
25.1 Market by Geography
25.2 By Technology
25.2.1 RFID
25.2.2 NFC
25.2.3 BLE
25.2.4 IR
25.2.5 Other Technology
25.3 End-User
25.3.1 Supermarkets & Hypermarkets
25.3.2 Convenience Stores
25.3.3 Departmental Stores
25.3.4 Drug Stores
25.3.5 Other End-users
25.4 By Dispaly
25.4.1 LCD
25.4.2 E-Paper
25.5 EUROPE
25.5.1 Display
25.5.2 Technology
25.5.3 End-user
25.6 North America
25.6.1 Display
25.6.2 Technology
25.6.3 End-user
25.7 APAC
25.7.1 Display
25.7.2 Technology
25.7.3 End-user
25.8 Latin America
25.8.1 Display
25.8.2 Technology
25.8.3 End-user
25.9 Middle East & Africa
25.9.1 Display
25.9.2 Technology
25.9.3 End-user

26 Appendix
26.1 Abbreviations
Note: Product cover images may vary from those shown
  • Pricer
  • SES-imagotag
  • Displaydata Limited
  • Hanshow Technology
  • Opticon
  • Altierre
  • DIGI
  • E Ink
  • Samsung Electro-Mechanics (SEMCO)
  • CEST
  • LG Innotek ESL
  • NZ Electronic Shelf Labelling
  • Pervasive Displays Inc.
  • Dana Industries
  • ifLabel
  • Ubiik
  • Huawei
  • TroniTAG GmbH
  • SUNPAI INDUSTRIES
  • Diebold Nixdorf
  • M2COMM
  • Herbert Retail Limited
  • SoluM
  • Zkong
  • Rainus
  • MariElla
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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