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Architectural Paint Market in US - Industry Outlook and Forecast 2020-2025

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  • 203 Pages
  • August 2020
  • Region: United States
  • Arizton
  • ID: 5135126
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In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this U.S. Architectural Paint Market Report

The U.S. architectural paint market share is expected to grow at a CAGR of over 4% during the period 2019-2025.

The U.S. architectural paint market is witnessing a sort of revival. Home improvement projects are on the rise owing to the COVID-19 pandemic as a major chunk of the population is sheltering in place. A lot of consumers are looking to tackle the long ignored and overdue renovation of their spaces or are taking up paint projects to keep themselves occupied during the lockdown, which is expected to contribute to the growth of the U.S. architectural paint market. As spaces are becoming more creative, experiential, design-friendly, and environmentally--conscious, colors are witnessing heightened attention. Since paints allow for complete transformations of environments, they are constantly being used to adapt to the changing pace of business.

Shortages in raw materials such as alcohol, pigments, and dyes, as well as delays in the transportation of materials owing to restrictions in travel, will have an impact on the market. Social distancing measures and lockdowns are likely expected to reduce economic activities further. Countries such as China are offering 12-15% of rebates on exports in a bid to regain value owing to tariff restrictions in 2019. An expected increase of about 7% in the construction rate of the residential sector is likely to drive construction spending by around 4%.

The following factors are likely to contribute to the growth of the U.S. architectural paint market during the forecast period:
  • DTC Companies fix the “Broken” Paint-buying Process
  • Artisanal Paint Companies making their Mark
  • Green Chemistry and Recycling on the Rise
  • Democratization of the Interior Design Landscape

The study considers the present scenario of the U.S. architectural paint market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

U.S. Architectural Paint Market Segmentation

The U.S. architectural paint market research report includes a detailed segmentation by end-user, channel, application, and formulation. The DIY segment is expected to reach revenues of over $5 billion by 2025 and will hold the largest U.S. Architectural Paint Market share. Retailers such as Lowe’s and Home Depot are observing a spike in demand for home improvement materials. This surge in demand is expected to see an upward trajectory even after the lift in lockdowns, driving the sale of architectural paints as people continue to shelter in place until the pandemic is wholly wiped out. DIYers have been driving sales for characteristically soft, ultra-matte finish paints.

In the midst of the renovation rush that has come on a decade after the recession, the need for interior paints has gone up across the United States. Gloss and semi-gloss finishes are expected to grow at the cost of flat finishes. However, the latter is still being preferred for low-traffic areas such as ceilings and hallways. Matte finishes are also being preferred over flat finishes. In San Francisco, California, muddy shades are covering walls, in New York City, nature-inspired colors are being incorporated, whereas, in Seattle, Washington, traditional colors are reigning. Moreover, exhibition spaces like museums and galleries occupy a more profound place in modern culture. This has driven operators to focus on how the paint can affect viewing experience, and renovate, driving demand for paints.

Offline stores, especially improvement ones, have historically dominated the market. However, with the advent of technology and digital media, a lot of the demand has shifted online. Apart from the push that has come from e-commerce, the online medium has been feeding a frenzy for interior design, leading the medium to be a place of brand discovery and research.

Motivations that drive purchases along the platforms differ and converge in certain aspects. However, younger consumers have a channel-agnostic view of shopping offline and online - the differences tend to be irrelevant. The expectations offline are passed on online as well. Amid the pandemic, most offline channels that deliver home improvement products have remained open as they have been deemed essential. The offline channel has performed strongly, with some stores even posting double the sale.

Water-based paints have dominated the market and are likely to continue their dominance due to low odor, fast drying time, high color retention and film life, and easy cleanups. However, manufacturers have created waterborne coatings and enamels, which have a similar look and feel to oil-based paints. They offer the ease and convenience of water-based and durability of traditional oil paint, thereby further driving market share. Water-based come with their own set of challenges. As temperatures are soaring across the United States, characterized by heatwaves and unusually frigid weather, the application and performance of water-based owing to slower curing is compromised. This is proving to be a challenge in a market where labor shortage is critical, and so is the time is taken to complete a paint job.

Segmentation by End-user
  • DIY
  • Residential Repaint
  • Commercial, Industrial, and Institutional Repaint
  • New Residential
  • New Commercial, Industrial, and Institutional
Segmentation by Application
  • Interior Paints
  • Exterior Paints
Segmentation by Channel
  • Offline
  • Online
Segmentation by Formulation
  • Water-based Paints
  • Oil-based Paints

The U.S. architectural paint market is highly concentrated. PPG Industries, Sherwin-Williams Company, Benjamin Moore, and Behr Process Corporation account for 90% of the market. New players are, however, disrupting the market, largely in terms of addressing subtle pain points. For instance, while paint and coating companies are heavily regulated, disclosing ingredients is not a requirement, so traditional players do not reveal the contents of their paint. Leading players have established geographically diverse brands and cater to the entire spectrum of consumers from value-oriented to premium.

Prominent Vendors
  • PPG Industries
  • Sherwin-Williams Company
  • Behr Process Corporation
  • Benjamin Moore

Other Prominent Vendors
  • AFM
  • AURO
  • Backdrop
  • California Paints
  • Clare
  • Dunn-Edwards
  • Diamond Vogel
  • Kelly-Moore
  • The Little Greene Paint Company
  • Yenkin-Majestic Paint
  • Cloverdale Paint
  • Color-Rare
  • Colortech
  • ECOS Paints
  • Farrow & Ball Paints
  • Lanco
  • O'Leary Paint
  • Real Milk Paint Co.
  • Recolor Paints
  • RomaBio
  • True Value Company

Key Questions Answered:
1. What is the U.S. architectural paint market size and growth forecast?
2. What are the factors, drivers, and trends impacting the growth of the US architectural paint market?
3. What is the revenue of the U.S. Architectural Coating market in the residential segment by 2025?
4. Which segment/application/formulation holds the highest market shares in the US region?
5. Who are the leading vendors in the market, and what factors are disrupting the market?
6. How is the COVID-19 pandemic significantly impacting the market growth of the architectural paint market size?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments
4.4.1 Market Segmentation by End-Use
4.4.2 Market Segmentation by Channel
4.4.3 Market Segmentation by Application
4.4.4 Market Segmentation by Formulation
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 Impact of Covid-19 On Economy
7.3 Future of Housing After Covid-19
7.4 Generational Insights
7.5 Paint Finishes
8 Market Opportunities & Trends
8.1 DTC Companies Fix Paint-Buying Process
8.2 Artisanal Paint Companies Make Their Mark
8.3 Green Chemistry and Recycling
8.4 High Demand for White
9 Market Growth Enablers
9.1 Home improvement projects
9.2 Democratization of the Interior Design Landscape
9.3 Experimentations with Color
9.4 Paint Finds New Purpose
10 Market Restraints
10.1 Alternative Wall Treatments Find Favor
10.2 Falling Home Ownership
10.3 Lack of Disruptive Innovation
10.4 Dwindling Trained Workforce
11 Market Landscape
11.1 Market Size & Forecast
11.1.1 Revenue & Volume
11.2 Five Forces Analysis
11.2.1 Threat of New Entrants
11.2.2 Bargaining Power of Suppliers
11.2.3 Bargaining Power of Buyers
11.2.4 Threat of Substitutes
11.2.5 Competitive Rivalry
12 By End-use
12.1 Market Snapshot & Growth Engine (Revenue)
12.2 Market Snapshot & Growth Engine (Volume)
12.3 Market Overview
12.4 DIY
12.4.1 Market Size & Forecast (Revenue & Volume)
12.5 Residential Repaint
12.5.1 Market Size & Forecast (Revenue & Volume)
12.6 Commercial, Industrial, And Institutional Repaint
12.6.1 Market Size & Forecast
12.7 New Residential
12.7.1 Market Size & Forecast (Revenue & Volume)
12.8 New Commercial, Industrial, And Institutional
12.8.1 Market Size & Forecast (Revenue & Volume)
13 By Application
13.1 Market Snapshot and Growth Engine (Revenue)
13.2 Market Snapshot and Growth Engine (Volume)
13.3 Market Overview
13.4 Interior paints
13.4.1 Market Size & Forecast (Revenue & Volume)
13.5 Exterior paints
13.5.1 Market Size & Forecast (Revenue & Volume)
14 By Channel
14.1 Market Snapshot and Growth Engine (Revenue)
14.2 Market Snapshot and Growth Engine (Volume)
14.3 Market Overview
14.4 Offline
14.4.1 Market Size & Forecast (Revenue & Volume)
14.5 Online
14.5.1 Market Size & Forecast (Revenue & Volume)
15 By Formulation
15.1 Market Snapshot & Growth Engine (Revenue)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Water-based
15.4.1 Market Size & Forecast (Revenue & Volume)
15.5 Oil-based Paints
15.5.1 Market Size & Forecast (Revenue & Volume)
16 Competitive Landscape
16.1 Competition Overview
17 Market Vendor Analysis
17.1 Market Ranking Analysis
18 Key Company Profiles
18.1 PPG Industries
18.1.1 Business Overview
18.1.2 Product Offerings
18.1.3 Key Strategies
18.1.4 Key Strengths
18.1.5 Key Opportunities
18.2 Sherwin-Williams
18.2.1 Business Overview
18.2.2 Product Offerings
18.2.3 Key Strategies
18.2.4 Key Strengths
18.2.5 Key Opportunities
18.3 Behr Process Corporation
18.3.1 Business Overview
18.3.2 Product Offerings
18.3.3 Key Strategies
18.3.4 Key Strengths
18.3.5 Key Opportunities
18.4 Benjamin Moore
18.4.1 Business Overview
18.4.2 Product Offerings
18.4.3 Key Strategies
18.4.4 Key Strengths
18.4.5 Key Opportunities
19 Other Prominent Vendors
19.1 AFM
19.1.1 Business overview
19.1.2 Product Offerings
19.1.3 Key Strengths
19.1.4 Key Strategies
19.2 AURO
19.2.1 Business Overview
19.2.2 Product Offerings
19.2.3 Key Strengths
19.2.4 Key Strategies
19.3 Backdrop
19.3.1 Business Overview
19.3.2 Product Offerings
19.3.3 Key Strategies
19.3.4 Key Strengths
19.4 California Paints
19.4.1 Business Overview
19.4.2 Product Offerings
19.4.3 Key Strategies
19.4.4 Key Strengths
19.5 Clare
19.5.1 Business Overview
19.5.2 Product Offerings
19.5.3 Key Strengths
19.5.4 Key Strategies
19.6 Dunn-Edwards
19.6.1 Business Overview
19.6.2 Product Offerings
19.6.3 Key Strategies
19.6.4 Key Strengths
19.7 Diamond Vogel
19.7.1 Business Overview
19.7.2 Product Offerings
19.7.3 Key Strategies
19.7.4 Key Strengths
19.8 Kelly-Moore
19.8.1 Business Overview
19.8.2 Product Offerings
19.8.3 Key Strategies
19.8.4 Key Strengths
19.9 The Little Greene Paint Company
19.9.1 Business Overview
19.9.2 Product Offerings
19.9.3 Key Strategies
19.9.4 Key Strengths
19.10 Yenkin-MaJestic Paint
19.10.1 Business Overview
19.10.2 Product Offerings
19.10.3 Key Strategies
19.10.4 Key Strengths
19.11 Cloverdale Paint
19.11.1 Business Overview
19.11.2 Product Offerings
19.11.3 Key Strategies
19.11.4 Key Strengths
19.12 Color-Rare
19.12.1 Business Overview
19.12.2 Product Offerings
19.12.3 Key Strategies
19.12.4 Key Strengths
19.13 Colortech
19.13.1 Business Overview
19.13.2 Product Offerings
19.13.3 Key Strengths
19.13.4 Key Strategies
19.14 ECOS Paints
19.14.1 Business Overview
19.14.2 Product Offerings
19.14.3 Key Strengths
19.14.4 Key Strategies
19.15 Farrow & Ball PAINTS
19.15.1 Business Overview
19.15.2 Product Offerings
19.15.3 Key Strategies
19.15.4 Key Strengths
19.16 Lanco
19.16.1 Business Overview
19.16.2 Product Offerings
19.16.3 Key Strategies
19.16.4 Key Strengths
19.17 O'Leary Paint
19.17.1 Business Overview
19.17.2 Product Offerings
19.17.3 Key Strategies
19.17.4 Key Strengths
19.18 Real Milk Paint Co.
19.18.1 Business Overview
19.18.2 Product Offerings
19.18.3 Key Strategies
19.18.4 Key Strengths
19.19 Recolor Paints
19.19.1 Business Overview
19.19.2 Product Offerings
19.19.3 Key Strategies
19.19.4 Key Strengths
19.20 RomaBio
19.20.1 Business Overview
19.20.2 Product Offerings
19.20.3 Key Strategies
19.20.4 Key Strengths
19.21 True Value Company
19.21.1 Business Overview
19.21.2 Product Offerings
19.21.3 Key Strategies
19.21.4 Key Strengths
20 Report Summary
20.1 Key Takeaways
20.2 Strategic Recommendations
21 Quantitative Summary
21.1 Market by End-Use
21.1.1 Revenue
21.1.2 Volume
21.2 Market by Channel
21.2.1 Revenue
21.2.2 Volume
21.3 Market by Application
21.3.1 Revenue
21.3.2 Volume
21.4 Market by Formulation
21.4.1 Revenue
21.4.2 Volume
22 Appendix
22.1 Abbreviations

Companies Mentioned

  • PPG Industries
  • Sherwin-Williams Company
  • Behr Process Corporation
  • Benjamin Moore
  • AFM
  • AURO
  • Backdrop
  • California Paints
  • Clare
  • Dunn-Edwards
  • Diamond Vogel
  • Kelly-Moore
  • The Little Greene Paint Company
  • Yenkin-Majestic Paint
  • Cloverdale Paint
  • Color-Rare
  • Colortech
  • ECOS Paints
  • Farrow & Ball Paints
  • Lanco
  • O'Leary Paint
  • Real Milk Paint Co.
  • Recolor Paints
  • RomaBio
  • True Value Company


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.