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Gamification Market 2025-2029

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    Report

  • 221 Pages
  • March 2025
  • Region: Global
  • TechNavio
  • ID: 5135350
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The gamification market is forecasted to grow by USD 65.62 billion during 2024-2029, accelerating at a CAGR of 33.6% during the forecast period. The report on the gamification market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of gamification in e-learning, increasing implementation of customer-centric business model, and increasing applicability of gamification.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The gamification market is segmented as below:

By End-user

  • Healthcare
  • Entertainment
  • Retail
  • Education
  • Others

By Application

  • Consumer-driven application
  • Enterprise-driven application

By Sector

  • SMEs
  • Large enterprises

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rise in strategic alliances in the global gamification market as one of the prime reasons driving the gamification market growth during the next few years. Also, integration of advanced technologies in gamification solutions and increased integration of social learning and micro-learning will lead to sizable demand in the market.

The report on the gamification market covers the following areas:

  • Gamification Market sizing
  • Gamification Market forecast
  • Gamification Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification market vendors that include Allen Interactions Inc., Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group PLC, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE. Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Sector
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Gamification Market 2019 - 2023
Historic Market Size - Data Table on Global Gamification Market 2019 - 2023 ($ million)
5.2 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Sector segment analysis 2019 - 2023
Historic Market Size - Sector Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on global gamification market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Healthcare - Market size and forecast 2024-2029
Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
8.4 Entertainment - Market size and forecast 2024-2029
Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
Chart on Entertainment - Year-over-year growth 2024-2029 (%)
Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
8.5 Retail - Market size and forecast 2024-2029
Chart on Retail - Market size and forecast 2024-2029 ($ million)
Data Table on Retail - Market size and forecast 2024-2029 ($ million)
Chart on Retail - Year-over-year growth 2024-2029 (%)
Data Table on Retail - Year-over-year growth 2024-2029 (%)
8.6 Education - Market size and forecast 2024-2029
Chart on Education - Market size and forecast 2024-2029 ($ million)
Data Table on Education - Market size and forecast 2024-2029 ($ million)
Chart on Education - Year-over-year growth 2024-2029 (%)
Data Table on Education - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Consumer-driven application - Market size and forecast 2024-2029
Chart on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
Data Table on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
Chart on Consumer-driven application - Year-over-year growth 2024-2029 (%)
Data Table on Consumer-driven application - Year-over-year growth 2024-2029 (%)
9.4 Enterprise-driven application - Market size and forecast 2024-2029
Chart on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
Data Table on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
Chart on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
Data Table on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Sector
10.1 Market segments
Chart on Sector - Market share 2024-2029 (%)
Data Table on Sector - Market share 2024-2029 (%)
10.2 Comparison by Sector
Chart on Comparison by Sector
Data Table on Comparison by Sector
10.3 SMEs - Market size and forecast 2024-2029
Chart on SMEs - Market size and forecast 2024-2029 ($ million)
Data Table on SMEs - Market size and forecast 2024-2029 ($ million)
Chart on SMEs - Year-over-year growth 2024-2029 (%)
Data Table on SMEs - Year-over-year growth 2024-2029 (%)
10.4 Large enterprises - Market size and forecast 2024-2029
Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Sector
Market opportunity by Sector ($ million)
Data Table on Market opportunity by Sector ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.10 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.11 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.15 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.16 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.17 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Allen Interactions Inc.
Allen Interactions Inc. - Overview
Allen Interactions Inc. - Product / Service
Allen Interactions Inc. - Key offerings
SWOT
15.5 Ambition
Ambition - Overview
Ambition - Product / Service
Ambition - Key offerings
SWOT
15.6 Axonify Inc.
Axonify Inc. - Overview
Axonify Inc. - Product / Service
Axonify Inc. - Key news
Axonify Inc. - Key offerings
SWOT
15.7 BI WORLDWIDE
BI WORLDWIDE - Overview
BI WORLDWIDE - Product / Service
BI WORLDWIDE - Key offerings
SWOT
15.8 Cognizant Technology Solutions Corp.
Cognizant Technology Solutions Corp. - Overview
Cognizant Technology Solutions Corp. - Business segments
Cognizant Technology Solutions Corp. - Key news
Cognizant Technology Solutions Corp. - Key offerings
Cognizant Technology Solutions Corp. - Segment focus
SWOT
15.9 Designing Digitally Inc.
Designing Digitally Inc. - Overview
Designing Digitally Inc. - Product / Service
Designing Digitally Inc. - Key offerings
SWOT
15.10 Gamification Ltd.
Gamification Ltd. - Overview
Gamification Ltd. - Product / Service
Gamification Ltd. - Key offerings
SWOT
15.11 Houghton Mifflin Harcourt Co.
Houghton Mifflin Harcourt Co. - Overview
Houghton Mifflin Harcourt Co. - Product / Service
Houghton Mifflin Harcourt Co. - Key news
Houghton Mifflin Harcourt Co. - Key offerings
SWOT
15.12 ImmersionOne Inc.
ImmersionOne Inc. - Overview
ImmersionOne Inc. - Product / Service
ImmersionOne Inc. - Key offerings
SWOT
15.13 Influitive Corp.
Influitive Corp. - Overview
Influitive Corp. - Product / Service
Influitive Corp. - Key offerings
SWOT
15.14 Learning Technologies Group Plc
Learning Technologies Group Plc - Overview
Learning Technologies Group Plc - Business segments
Learning Technologies Group Plc - Key offerings
Learning Technologies Group Plc - Segment focus
SWOT
15.15 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
15.16 MPS Ltd.
MPS Ltd. - Overview
MPS Ltd. - Business segments
MPS Ltd. - Key news
MPS Ltd. - Key offerings
MPS Ltd. - Segment focus
SWOT
15.17 MRCC Group
MRCC Group - Overview
MRCC Group - Product / Service
MRCC Group - Key offerings
SWOT
15.18 Raydiant Inc.
Raydiant Inc. - Overview
Raydiant Inc. - Product / Service
Raydiant Inc. - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Market Segmentation by Sector
Exhibits 8: Executive Summary - Chart on Incremental Growth
Exhibits 9: Executive Summary - Data Table on Incremental Growth
Exhibits 10: Executive Summary - Chart on Company Market Positioning
Exhibits 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 12: Overview on criticality of inputs and factors of differentiation
Exhibits 13: Overview on factors of disruption
Exhibits 14: Impact of drivers and challenges in 2024 and 2029
Exhibits 15: Parent Market
Exhibits 16: Data Table on - Parent Market
Exhibits 17: Market characteristics analysis
Exhibits 18: Value chain analysis
Exhibits 19: Offerings of companies included in the market definition
Exhibits 20: Market segments
Exhibits 21: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits 23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits 25: Historic Market Size - Data Table on Global Gamification Market 2019 - 2023 ($ million)
Exhibits 26: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 27: Historic Market Size - Application Segment 2019 - 2023 ($ million)
Exhibits 28: Historic Market Size - Sector Segment 2019 - 2023 ($ million)
Exhibits 29: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
Exhibits 30: Historic Market Size - Country Segment 2019 - 2023 ($ million)
Exhibits 31: Five forces analysis - Comparison between 2024 and 2029
Exhibits 32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 37: Chart on Market condition - Five forces 2024 and 2029
Exhibits 38: Chart on End-user - Market share 2024-2029 (%)
Exhibits 39: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 40: Chart on Comparison by End-user
Exhibits 41: Data Table on Comparison by End-user
Exhibits 42: Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits 43: Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits 44: Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 45: Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits 46: Chart on Entertainment - Market size and forecast 2024-2029 ($ million)
Exhibits 47: Data Table on Entertainment - Market size and forecast 2024-2029 ($ million)
Exhibits 48: Chart on Entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 49: Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
Exhibits 50: Chart on Retail - Market size and forecast 2024-2029 ($ million)
Exhibits 51: Data Table on Retail - Market size and forecast 2024-2029 ($ million)
Exhibits 52: Chart on Retail - Year-over-year growth 2024-2029 (%)
Exhibits 53: Data Table on Retail - Year-over-year growth 2024-2029 (%)
Exhibits 54: Chart on Education - Market size and forecast 2024-2029 ($ million)
Exhibits 55: Data Table on Education - Market size and forecast 2024-2029 ($ million)
Exhibits 56: Chart on Education - Year-over-year growth 2024-2029 (%)
Exhibits 57: Data Table on Education - Year-over-year growth 2024-2029 (%)
Exhibits 58: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 59: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 60: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 61: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 62: Market opportunity by End-user ($ million)
Exhibits 63: Data Table on Market opportunity by End-user ($ million)
Exhibits 64: Chart on Application - Market share 2024-2029 (%)
Exhibits 65: Data Table on Application - Market share 2024-2029 (%)
Exhibits 66: Chart on Comparison by Application
Exhibits 67: Data Table on Comparison by Application
Exhibits 68: Chart on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
Exhibits 69: Data Table on Consumer-driven application - Market size and forecast 2024-2029 ($ million)
Exhibits 70: Chart on Consumer-driven application - Year-over-year growth 2024-2029 (%)
Exhibits 71: Data Table on Consumer-driven application - Year-over-year growth 2024-2029 (%)
Exhibits 72: Chart on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
Exhibits 73: Data Table on Enterprise-driven application - Market size and forecast 2024-2029 ($ million)
Exhibits 74: Chart on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
Exhibits 75: Data Table on Enterprise-driven application - Year-over-year growth 2024-2029 (%)
Exhibits 76: Market opportunity by Application ($ million)
Exhibits 77: Data Table on Market opportunity by Application ($ million)
Exhibits 78: Chart on Sector - Market share 2024-2029 (%)
Exhibits 79: Data Table on Sector - Market share 2024-2029 (%)
Exhibits 80: Chart on Comparison by Sector
Exhibits 81: Data Table on Comparison by Sector
Exhibits 82: Chart on SMEs - Market size and forecast 2024-2029 ($ million)
Exhibits 83: Data Table on SMEs - Market size and forecast 2024-2029 ($ million)
Exhibits 84: Chart on SMEs - Year-over-year growth 2024-2029 (%)
Exhibits 85: Data Table on SMEs - Year-over-year growth 2024-2029 (%)
Exhibits 86: Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits 87: Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits 88: Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
Exhibits 89: Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
Exhibits 90: Market opportunity by Sector ($ million)
Exhibits 91: Data Table on Market opportunity by Sector ($ million)
Exhibits 92: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 93: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 94: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits 95: Chart on Geographic comparison
Exhibits 96: Data Table on Geographic comparison
Exhibits 97: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 98: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits 99: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits 100: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits 101: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 102: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits 103: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 106: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits 107: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 110: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits 111: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits 113: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 114: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits 115: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 116: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits 117: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 118: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 119: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits 120: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits 121: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 122: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits 123: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 124: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits 125: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 126: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits 127: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 128: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits 129: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits 130: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits 131: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits 132: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits 133: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 134: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits 135: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 136: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits 137: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 138: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits 139: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits 140: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits 141: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits 142: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits 143: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits 144: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits 145: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits 146: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits 147: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits 148: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits 149: Chart on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 150: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Exhibits 151: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 152: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits 153: Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits 154: Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits 155: Chart on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 156: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits 157: Market opportunity By Geographical Landscape ($ million)
Exhibits 158: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 159: Impact of drivers and challenges in 2024 and 2029
Exhibits 160: Overview on criticality of inputs and factors of differentiation
Exhibits 161: Overview on factors of disruption
Exhibits 162: Impact of key risks on business
Exhibits 163: Companies covered
Exhibits 164: Company ranking index
Exhibits 165: Matrix on companies position and classification
Exhibits 166: Allen Interactions Inc. - Overview
Exhibits 167: Allen Interactions Inc. - Product / Service
Exhibits 168: Allen Interactions Inc. - Key offerings
Exhibits 169: SWOT
Exhibits 170: Ambition - Overview
Exhibits 171: Ambition - Product / Service
Exhibits 172: Ambition - Key offerings
Exhibits 173: SWOT
Exhibits 174: Axonify Inc. - Overview
Exhibits 175: Axonify Inc. - Product / Service
Exhibits 176: Axonify Inc. - Key news
Exhibits 177: Axonify Inc. - Key offerings
Exhibits 178: SWOT
Exhibits 179: BI WORLDWIDE - Overview
Exhibits 180: BI WORLDWIDE - Product / Service
Exhibits 181: BI WORLDWIDE - Key offerings
Exhibits 182: SWOT
Exhibits 183: Cognizant Technology Solutions Corp. - Overview
Exhibits 184: Cognizant Technology Solutions Corp. - Business segments
Exhibits 185: Cognizant Technology Solutions Corp. - Key news
Exhibits 186: Cognizant Technology Solutions Corp. - Key offerings
Exhibits 187: Cognizant Technology Solutions Corp. - Segment focus
Exhibits 188: SWOT
Exhibits 189: Designing Digitally Inc. - Overview
Exhibits 190: Designing Digitally Inc. - Product / Service
Exhibits 191: Designing Digitally Inc. - Key offerings
Exhibits 192: SWOT
Exhibits 193: Gamification Ltd. - Overview
Exhibits 194: Gamification Ltd. - Product / Service
Exhibits 195: Gamification Ltd. - Key offerings
Exhibits 196: SWOT
Exhibits 197: Houghton Mifflin Harcourt Co. - Overview
Exhibits 198: Houghton Mifflin Harcourt Co. - Product / Service
Exhibits 199: Houghton Mifflin Harcourt Co. - Key news
Exhibits 200: Houghton Mifflin Harcourt Co. - Key offerings

Executive Summary

The following companies are recognized as the key players in the global gamification market: Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rise in strategic alliances in the global gamification market."

According to the report, one of the major drivers for this market is the increasing adoption of gamification in e-learning.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Allen Interactions Inc.
  • Ambition
  • Aon plc
  • Axonify Inc.
  • BI WORLDWIDE
  • Cognizant Technology Solutions Corp.
  • Designing Digitally Inc.
  • Gamification Ltd.
  • Houghton Mifflin Harcourt Co.
  • ImmersionOne Inc.
  • Influitive Corp.
  • Learning Technologies Group Plc
  • LevelEleven Inc.
  • Microsoft Corp.
  • MPS Ltd.
  • MRCC Group
  • Paradigm Learning Inc.
  • PUG Interactive Inc.
  • Raydiant Inc.
  • SAP SE

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