Functional Food: Targeting Beauty and Beyond

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support beauty and women’s and men’s health, including premenstrual syndrome (PMS) and fertility, is heating up. This report explores the potential of beauty and gender-specific health benefits in food, and showcases product innovation in this space.

The global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Key Findings

Edible beauty concept emerges not only from small players but also from global giants in packaged food

Packaged food products with beauty support concepts are being seen more in the global market. While the concept is still niche and thus small players are more active in the edible beauty space, global giants in packaged food are also joining the race. Collagen is the most popular ingredient in functional products targeting beauty, but innovation in functional  ingredients which help to improve appearance is accelerating.

Beauty players are tapping into supplements and functional food by targeting ingestible beauty

More and more beauty players with a key focus on external beauty products, such as skin care and colour cosmetics, are offering edible beauty products. Although innovation is mostly seen in supplement format at the moment, some products are sold in food format. Competition among food, supplement and beauty players is heating up.

Demand for products to improve appearance is rising among male consumers

Beauty is not only for women, but also for men and all other genders. Demand for skin care, hair care and colour cosmetics is increasing among male consumers. Edible products targeting men and promising to improve their appearance are emerging.

Conditions in gut, sleep and mental health impact on outer beauty

As consumer awareness of holistic beauty and wellness increases, attention to improving gut, sleep and mental health for the purpose of improving appearance is becoming stronger.

Products targeting women’s and men’s health are underdeveloped but have significant potential

Beyond beauty, women’s and men’s health is becoming a hot topic in functional products. Functional food products targeting PMS (premenstrual syndrome) and menopausal symptoms are emerging, and demand and potential are strong. Some successful long-sellers in functional food supporting fertility exist in Asia.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.