Burger King and Carrefour - Coronavirus (COVID-19) Case Study

Summary

This report is part of the publisher's COVID-19 Case Study series, which analyzes specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It identifies key opportunities in the "Whopper de la Quarantaine" campaign.

On 16th March, Burger King France announced on Twitter that it was shutting down all activity in its on-premise outlets due to COVID-19, like many other fast-food chains. The brand acted quickly to find an alternative strategy in Paris and keep customer engagement high, announcing the DIY concept "Whopper de la Quarantaine" from March 30 and a Carrefour partnership on April 15 for consumers to cook at home.

Scope

• Temporary partnerships between foodservice with retailers prove to be an effective strategy for providers who have to shut down on-premise outlets.
• Ensure convenience for consumers when adopting a new strategy through digital platforms and direct-to-consumer solutions.
• Use brand loyalty as a central leverage to tackle new COVID-19 conditions as consumers prove to look for brands they trust in this time of crisis.

Reasons to Buy

• Understand specific examples of consumer trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.