Overview
The course provides a concise overview of Google's diverse suite of big data and forecasting applications - web services that collect and analyze literally trillions of digital signals from Google's billions of customers, searches, products, transactions and translations. Discover how to quickly and easily tap Google's massive global infrastructure and apply its computational superpowers to uncover patterns, trends and associations that can be used in your day-to-day accounting operations. You'll walk away with a powerful new cyber arsenal that will add new insight and depth to your compliance work, sharpen your market analysis and improve your financial forecasting.
Why you should Attend
Areas Covered in the Session
Who Will Benefit
The course provides a concise overview of Google's diverse suite of big data and forecasting applications - web services that collect and analyze literally trillions of digital signals from Google's billions of customers, searches, products, transactions and translations. Discover how to quickly and easily tap Google's massive global infrastructure and apply its computational superpowers to uncover patterns, trends and associations that can be used in your day-to-day accounting operations. You'll walk away with a powerful new cyber arsenal that will add new insight and depth to your compliance work, sharpen your market analysis and improve your financial forecasting.
Why you should Attend
- Use Google's wide array of big data services to improve your situational awareness and analysis of economic, industry and product trends
- Examine real-time search data to uncover customer behaviour and intentions in near real-time
- Find hidden correlations and connections between brands, products and topics
- Improve your ability to forecast and spot opportunities, threats and risks in your enterprise landscape - earlier and faster
- Improve your research tactics as a trusted business advisor
Areas Covered in the Session
- What is Big Data?
- Google Big Data
- Accounting and Big Data
- Google Popular Times
- Google Live Traffic
- Google Now
- Google Instant
- Google Field Trip
- Google Goggles
- Google Keyword Planner
- Google Alerts
- Google Trends
- Google Correlate
- Google Global Market Finder
- Consumer Barometer
- Google Shopping Insights
- Display Benchmarks
- Ngram Viewer
- Google Consumer Surveys
- Google Cloud Platform
- Google Big Data Starter Strategy for Accountants
Who Will Benefit
- Certified Public Accountants
- Enrolled Agents and other accounting professionals
Speaker
Garrett Wasny, MA, CMC, CITP/FITP, is an award-winning Internet speaker, author, professional development technologist and former management consultant for Price Waterhouse. He's published three books, written hundreds of articles and columns on Internet strategy, authored 50+ NASBITE-accredited accounting courses, and delivered thousands of seminars and webinars to CPAs and accounting organizations worldwideWho Should Attend
- Certified Public Accountants
- Enrolled Agents and other accounting professionals
