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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece

  • ID: 5135736
  • Report
  • July 2020
  • Region: Greece
  • 26 pages
  • Euromonitor International
Following its entry to Greece in 2017, heated tobacco continued to record strong retail volume and current value growth in 2019, benefiting from its perception of being a reduced harm product in Greece. Philip Morris was the first player to enter this category through its local affiliate Papastratos Cigarette Mfg Co SA with its brand iQOS and heated tobacco iQOS HEETs. Greece has now become one of the biggest markets for iQOS with the number of heated tobacco users in the country rising.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Heated tobacco products record further dynamic growth in 2019
  • E-vapour products experience mixed results
  • Philip Morris dominates heated tobacco with iQOS HEETs
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within smokeless tobacco, e-vapour products and heated tobacco
  • Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Enforcement of smoking ban and continued switch to heated tobacco in 2019
  • Strong performance of local Karelia Tobacco in 2019
  • Alternative tobacco products to continue to drive growth over the forecast period
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
Summary 1 Legislation Summary at a Glance
  • Smoking prevalence
  • Plain packaging
  • Point-of-sale display bans
  • Flavoured tobacco product ban
  • Smoking in public places
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS
Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA
Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 2 Research Sources
Note: Product cover images may vary from those shown
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