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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan

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    Report

  • 25 Pages
  • June 2023
  • Region: Japan
  • Euromonitor International
  • ID: 5136088
In 2022, heated tobacco continued to grow strongly despite a tax increase in October 2022. Heated tobacco had been classified as pipe tobacco for the tax category, and the tax had been determined by converting 1g of product weight into one stick of cigarette. However, because heated tobacco is relatively light in weight, this resulted in a lower tax ratio within the overall price.

The analyst's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco continues to record strong growth despite a tax increase
  • E-vapour products are positioned as a low-risk and economical option
  • Swedish-style snus players improve portability and affordability to attract new consumers
  • PROSPECTS AND OPPORTUNITIES
  • Society is becoming sensitive to tobacco odour, which is a tailwind for heated tobacco
  • E-vapour products will remain a niche, but CBD-containing liquids likely to increase their presence with law amendments
  • Swedish-style snus has the potential to be an alternative option due to difficulty finding smoking areas
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 6 Sales of Heated Tobacco: Volume 2017-2022
  • Table 7 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 11 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 12 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 13 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 14 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 15 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 16 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 17 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 18 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 19 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 21 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 23 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN JAPAN
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 27 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 28 Sales of Tobacco by Category: Volume 2017-2022
  • Table 29 Sales of Tobacco by Category: Value 2017-2022
  • Table 30 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 31 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 32 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 33 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources