State of the Industry: Hard Seltzer in the U.S. (4th Edition)

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Report
27 Pages
January 2024
Region: United States
Sundale Research
ID: 5415409

Hard Seltzer Industry Trends and Statistical Data Through 2028

This report features historical, current, and future trends covering the 2018-2028 period. It is an essential resource for the Hard Seltzer industry covering the most important trends, including detailed data on hard seltzer sales and consumption; distribution and pricing trends; top brands; expenditures by demographic groups, packaging innovations, and competition from other alcoholic beverages.

Utilizing various sources and primary research, the report also analyzes new developments shaping the industry, such as the popularity of flavored hard seltzer and limited-edition/seasonal varieties, the emergence of spirits-based seltzers, health trends, environmental issues and sustainability, and the lingering impact of COVID-19.

Report Benefits:

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Insightful Analysis
Forecasts to Help Plan
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Written Analysis

Drivers of Industry Growth
Demographics Support Hard Seltzer Consumption Amid Competition From Other Beverages
Hard Seltzer Benefits From Health and Gluten-Free Trends
Hard Seltzer Sales Trends
Spirits-based Seltzers Outpacing Beer-based Varieties
Per Capita Consumption of Hard Seltzer
Leading Brands and Market Shares
Pricing Trends for Hard Seltzer
Aluminum Can Supply Impacts Hard Seltzer Production and Prices
Demographic Trends for Expenditures on Beer and Other Malt Beverages
Economic Trends and COVID-19’s Impact on Hard Seltzer Sales
Social Media is a Vital Marketing Tool for Hard Seltzer Companies
Greener Practices Can Be Applied to Hard Seltzer Production

List of Statistical Tables

Dollar and Volume Sales of Hard Seltzer in the U.S., 2018-2028
Average Price Per Case of Hard Seltzer Sold in the U.S., 2018-2028
Off-Premise Sales of Hard Seltzer in the U.S., 2018-2028
On-Premise Sales of Hard Seltzer in the U.S., 2018-2028
Retail Sales of Spirits-based Seltzers in the U.S., 2020-2028
Per Capita Consumption of Hard Seltzer in the U.S., 2018-2028
U.S. Dollar and Case Sales for the Top 5 Brands of Beer-based Hard Seltzer, 2022-2023
U.S. Producer Price Trends for Hard Seltzer, 2018-2028
U.S. Consumer Price Trends for Hard Seltzer, At Home vs. Away From Home, 2018-2028
Average Annual Household Expenditures on Beer and Other Malt Beverages, by Detailed Demographic Characteristics, 2023 and 2028
Average Annual Household Expenditures on Beer and Other Malt Beverages At Home, by Detailed Demographic Characteristics, 2023 and 2028
Average Annual Household Expenditures on Beer and Other Malt Beverages Away From Home, by Detailed Demographic Characteristics, 2023 and 2028
Retail Dollar and Volume Sales of Flavored Malt Beverages in the U.S., 2018-2028
Retail Dollar and Volume Sales of Sparkling Bottled Water in the U.S., 2022, 2023, and 2028

List of Graphs

Dollar Sales of Hard Seltzer in the U.S., 2018-2028
Volume Sales of Hard Seltzer in the U.S., 2018-2028
Average Price Per Case of Hard Seltzer Sold in the U.S., 2018-2028

Methodology

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Table of Contents

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