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Wine in Canada - Top Growth Opportunities

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    Report

  • 61 Pages
  • August 2020
  • Region: Canada
  • GlobalData
  • ID: 5136637
Wine in Canada - Top Growth Opportunities

Summary

Top Growth Opportunities for Wine in Canada provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine markets in Canada through the publisher's detailed and robust data, expert insight, and case studies.

Top Growth Opportunities for Wine in Canada provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The publisher's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the Canadian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2014-2019 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Scope

  • Amongst the top ten high-potential countries, Canada's wine sector ranked fourth on the publisher's Opportunity Score and was valued at US$10,435.7 million in 2019
  • Still Wine accounted for a 90.7% value share of the overal sector in 2019
  • The Canadian wine sector is expected to register value growth at a CAGR of 4.9% over 2019 - 2023
  • Hypermarkets & Supermarkets represent the most significant distribution channel in Canada's wine sector

Reasons to Buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canada's wine consumers.
  • This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introducing a Top Growth Market for Wine
  • Top 10 Global Growth Opportunities Scores
  • Top Global Issues
  • Assessment Against Global Strategic Issues
  • Strategic Issues Map
  • Predicted Future Issues for the Global Sector
  • Reward and Risk Assessment
  • Opportunity Score - Overview
  • Consumer Spending Trends - Peer Group Comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and Inhibitors of Growth
  • Rewards and Opportunities for Growth
  • Summary of the Market
  • Market Insight - Identifying the Opportunities to Move Into
  • Market Growth by Category
  • Value Growth of the Market
  • Volume Growth of the Market
  • Level of Premiumization by Category
  • Category Analysis - Key Drivers of Change
  • Retail and Distribution Insight - Key Channels and Retailers Driving Growth
  • Wine Retail Channel Share
  • Key Retail Channel Trends
  • Routes to Market
  • Drivers of Change in the Sector
  • Company and Brand Insight - the Competitive Landscape Defined
  • Company and Brand Strength
  • International and Domestic Brand Analysis
  • Company and Brand Strength Summary
  • 5. Consumer Insight -Who, What, When, Where and Why
  • Strategic Issues Map
  • Key Consumer Driver Implications
  • Key Consumers Trends
  • Consumer Groups
  • Key Health & Wellness Trends
  • Consumer Trends Summary
  • 6. Product and Packaging Insights
  • Key Product Insights
  • Trends and Strategic Issues - Other Notable Product Trends
  • Key Product Innovation Case Studies
  • Key Packaging Insights
  • Trends and Strategic Issues
  • Product Launch Key Takeouts
  • 7. White Spaces and Innovation Opportunities - Space to Move Into
  • Growth Segments to Target
  • Consumer Spaces to Target
  • Segment Opportunities
  • 8. Appendix

List of Tables
  • Visualization of 10 Countries Growth Opportunities
  • Visualization of 10 Countries Growth Opportunities (Continued)
  • Reward and Risk Assessment
  • Market Value and Split, 2014-2023
  • Winners and Losers by Category, Value, 2019-2023
  • Volume Growth by Category, 2014-2023
  • Winners and Losers by Category, Volume, 2019-2023
  • Wine Category Fragmentation, 2018
  • Key Consumption Volume Shares by Consumer Group, 2018
  • Key Consumption Motivators by Category, 2018
  • Key Consumption Motivators by Category, 2018 (Continued)
  • Top Categories by Volume and Cagr, 2014-2019
  • Average Price Change by Brand, 2018

List of Figures
  • Map of Top Opportunity Markets
  • Map of Top Global Issues
  • Global Issue Web
  • Strategic Issues Map
  • Average Consumer Spend, Peer Group Comparisons, 2013-2023
  • Market Value and Split, 2013-2023
  • Value Growth by Category, 2014-2019 and 2019-2023
  • Value Market Growth by Category, 2013-2023
  • Winners and Losers by Category, Volume, 2019-2023
  • Value and Volume Growth by Category, 2013-2023
  • Private Label Penetration and Cagr, 2014-2019
  • Cumulative Value Share by Brand, 2018
  • Penetration of Health and Wellness Claims by Category, 2018
  • Packaging Materials Volume Share, 2018 & 2023
  • Packaging Closure Materials Volume Share, 2018 & 2023
  • Projected CAGR for Top Five Categories by Value, 2019-2023
  • Price Change by Category, 2019