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Kohl's Corp. - Coronavirus (COVID-19) Company Impact

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    Company Profile

  • May 2020
  • GlobalData
  • ID: 5136736
Kohl's Corp. - Coronavirus (COVID-19) Company Impact


The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Kohl's Corp. performance.

Due to the impact of the COVID-19 pandemic, Kohl’s is forecast to record lower-than-expected earnings in H1 2020.

The retailer is enhancing its online operations and offering heavy discounts to attract customers, as shoppers who had previously considered department stores to be the go-to option for their purchases are now shopping around online and trying new alternatives

  • In Q1 2020 (ending 2 May 2020), Kohl’s reported a 43.5% drop in sales to just under US$2.2 billion, down from US$3.8 billion a year earlier. The company also suffered a net income loss of US$541 million.
  • The retailer’s heavy dependency on clothing & accessories will cause it to experience a significant drop in demand, with shoppers showing little or no intent to buy new items
  • The company continues to serve customers 24 hours a day through its digital platforms on Kohls.com and the Kohl’s App.

Reasons to Buy
  • Use our revised 2020 forecast for Kohl's to understand how it will perform this year.
  • Use our charts to review how Kohl's sales are split by region globally and how these regions have been impacted by COVID-19.
  • Use our in-depth analysis to review how Kohl's has responded to COVID-19 and how this will affect its performance.

Table of Contents

  • Executive Summary
  • Kohl's Corp. exposure to COVID-19
  • Kohl's Corp. operational responses to COVID-19
  • Key findings
  • Key conclusions
  • Geographic spread analysis - COVID 19 vs Kohl's Corp. Group Sales
  • Global & regional impact
  • Kohl's Corp. COVID-19 global impact score
  • Kohl's Corp. forecast 2020 sales performance
  • Kohl's Corp. exposure: brand sales by region vs regional impact levels
  • Company reaction
  • Operational change
  • Drive Up service
  • Safety measures
  • Appendix
  • Methodology

List of Figures
  • Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
  • Countries/ regions affected by COVID-19
  • Spread of Kohl's Corp. sales and stores in 2019
  • COVID-19 global impact score for Kohl's Corp. versus competitors (ppt)
  • Kohl's Corp. global revenue (USD bn) and y-o-y change (%) with 2020 COVID-19 forecast
  • Kohl's Corp. exposure: brand sales by region vs regional impact levels

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Kohl's
  • Walmart
  • Amazon
  • Macy's
  • Target
  • Nordstrom
  • JC Penney
  • TJX Companies