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India E Pharmacy Market Opportunity Outlook 2025

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  • 140 Pages
  • August 2020
  • Region: India
  • Kuick Research
  • ID: 5137332

"India E Pharmacy Market Opportunity Outlook 2025" Report Highlights:

  • India E Pharmacy Market Opportunity: > US$ 4 Billion by 2025
  • India E Pharmacy End Consumer Behavior Survey 2020
  • Mergers & Acquisitions in India E Pharmacy Market
  • Types of E Pharmacy Business Models
  • India E Pharmacy Supply Chain Overview
  • E Pharmacy Technical Requirements & Cost Analysis
  • Competitive Analysis of the Indian E Pharmacy Market

The 21st century is known as the golden age of technology. It is evident that smartphones and computers are probably the most valuable asset that the current generation possesses with rapid progress being made each year. Further, it has led to the establishment of key markets, collectively known as E-Commerce in almost all the developed and developing regions of the world. However the contribution of E-Commerce to rapidly developing regions like India has been a key subject of decision worldwide with it being anticipated as one of the most promising markets of the future.
Indian e-pharmacy market is representing the trends that is expected to deliver a transition in the mindset of the local population about the perspective of online availability of the drugs. From the past few years, the Indian e-pharmacy market players are inclining towards adopting ideas from the international e-pharmacy market in order to commence their channel through various challenges found during the trial such as building a strong block among the users regarding the benefits. The availability of a huge number of drugs for different indications has propelled the Indian drug makers and outsiders to avail novel opportunities for growth and use Indian online retail pharmacy for marking their success road towards the e-pharma segment.
Indian e-pharmacy services which is apparently at its nascent stage of development is becoming firm and popular among the users as the end-to-end healthcare services provided by it have helped the patients to connect to the doctors who are not available near their location or for the patients for whom travelling is restricted. Despite the arrival of India e-pharmacy in the country has only taken place a few years ago but the penetration of the service in the market is increasing the overall popularity of the online services over offline services among the consumers. The upcoming dominant sector of pharmaceutical sales in India through several government initiatives is already paving in several different ways to experience substantial growth.
Today, in spite of being an attractive investment bet and slowly gaining acceptance, e-pharmacies still seek a level playing field. The government seems to support the idea of e pharmacy in India as is putting in efforts to make it a properly regulated market. A draft has already been released by the government for e pharmacy in India, which is bound to boost the growth of e pharmacy market. Analysis of few existing online e pharmacies in India indicates that this novel segment is here to stay, provided that the players are able to meet the expectation of their consumers (Patients) and win their trust in every aspect. E-pharmacies are adopting key marketing strategies used by e-commerce giants like Flipkart and Amazon to ensure progressive growth in the future.
E - pharmacies are bound to play a key role for the majority of these patients in the future who would present a high demand for easy accessibility of their therapeutics without going to the doctor each time they need a refill for their medications. Experts indicate that the number is bound to show a multifold increase in coming years due to degrading environmental conditions and unhealthy lifestyle and diet of Indians. With the increase in digital literacy in India, it is evident that opportunities in the e-commerce industry are at its peak. Moreover, tie up of brick and mortar retails with online platforms could assist in the mutual growth of both online and retail pharmacies, thus giving a much needed progress to the healthcare sector of India.
This report on ‘India E-Pharmacy Market’ provides a comprehensive insight into the current market trends related to online pharmacy in India. Report offers an in-depth analysis of the various factors responsible for the development and exponential growth of the Indian E pharmacy market. The report also provides the latest trends and updated details regarding the legal framework and requisite cost analysis for starting an online pharmacy business in India. The retail consumer behavior study included in the report helps to identify the target end consumer purchasing and spending patterns which enables the online pharmacies to align their core business strategies according to actual ground realities in the online pharmacy market. The report concludes with challenges that the Indian online pharmacy market currently faces and changes that could be made to ensure maximum profitability in this highly lucrative segment.

Table of Contents

1. E-Commerce & the Emergence of E Pharmacy in India
1.1 Overview of Internet Usage & E-Commerce in India
1.2 E Pharmacy - A Burgeoning Market
2. Vital Aspects of the Indian E Pharmacy Industry
2.1 Objectives of the Indian E Pharmacy Market
2.2 Benefits of E Pharmacies to the Indian Healthcare Sector
2.3 Benefits of E Pharmacies to Consumers (Patients)
2.4 Benefits of E Pharmacy to Vendors
3. Telemedicine & E Pharmacy: A Boon for Rural Healthcare in India
3.1 Overview of Telemedicine in India
3.2 Role & Importance of E Pharmacy in Telemedicine
4. Opportunities in the Indian E Pharmacy Market
4.1 Employment Opportunities
4.2 Patient’s Accessibility to Therapeutics
4.3 Rise in Demand for Rare Therapeutics in both Urban & Rural Areas of India
4.4 Opportunity to Improve the Overall Healthcare Quality in India
4.5 E-Healthcare & Digital India Initiatives by Government
4.6 Internet Proliferation to Boost Online E-Pharmacy
5. Current Scenario of the Indian Pharmaceutical Market & the Role of E Pharmacy
5.1 Market Size of the Indian Pharmaceutical Sector
5.1.1 Increasing Burden of Non-Communicable Disease in India
5.1.2 Economic Impact of Disease in India & Current Challenges
5.2 Role of E Pharmacy in Providing Solution to Challenges Faced By Retail Pharmacy
6. Market Trends Supporting the Growth of E Pharmacy in India
6.1 Rural & Urban Internet Users Growth
6.2 Rising Awareness among Indian Population Regarding Online Shopping
7. Types of E Pharmacy Business Models
7.1 Inventory/Warehouse Based Model
7.2 Market Place Based Model
8. E Pharmacy Supply Chain Overview
8.1 Getting Products (Pharmaceuticals) From Manufacturers to Warehouse & Warehouse Management
8.2 Dispensing, Packaging & Labeling of Pharmaceutical Product
8.3 Logistics & Delivery to End Destination
8.3.1 Outsourced Logistics
8.3.2 In House Logistic Operation
8.3.3 Brick & Mortar Online Retail
8.4 Delivery to Customers, Feedback & Customer Service
9. Starting an Online Pharmacy Store in India - Requirements & Cost Analysis
9.1 Technical Requirements
9.1.1 Consumer Interface & E Pharmacy Website
9.1.2 E- Pharmacy Mobile Application
9.2 Staff Requirement (for a single Warehouse)
9.3 Other Key Requirements
10. Categories of Funding in E-Pharmacy
10.1 Series Funding
10.2 Crowd Funding & Loans
10.3 Venture Capitals & Angel Investors
11. Market Analysis of Key Indian E – Pharmacies
11.1 Funding & Investment size
11.2 Revenue Analysis
12. Laws Related to Online E-Pharmacy Business
12.1 Laws Related to Shipment of Drugs across Indian States
12.2 Export Regulation of Drugs/Therapeutics to International Markets
12.3 Laws Related to Approval of E- Pharmacy Industry
13. Consumer Behavior Analysis & E Pharmacy Market Potential
14. India - Emerging Segments of E-Pharmacy
14.1 Nutraceuticals Market
14.1.1 Overview
14.1.2 Opportunities for E-Pharmacies in Nutraceutical Segment
14.2 Cosmetic Market
14.3 Medical Device Market
15. India - Acquisitions in E Pharmacy Market
15.1 Medlife Acquisitions
15.1.1 Medlife Acquires Medlabz
15.1.2 Medlife Acquisition of Myra Medicines
15.1.3 Medlife Acquires EClinics 24/7
15.2 Netmeds Acquisitions
15.2.1 Netmeds Acquires Pluss App
15.2.2 Acquisition of JustDoc
15.2.3 Acquisition of KiVihealth
15.2.4 Reliance Stake in Netmeds
15.3 Other Acquisitions
15.3.1 Amazon Acquires PillPack
15.3.2 1mg Acquires Dawailelo
16. India - E Pharmacy Market Drivers17. Challenges for Indian E  Pharmacy Market18. Future Forecast of E Pharmacy in India
19. Competitive Analysis of the Indian E Pharmacy Market
19.1 NetMeds
19.2 1MG
19.3 Apollo Pharmacy
19.4 Healthkart
19.5 PharmEasy
19.6 MyraMed
19.7 MedsonWay
19.8 Care On Go
19.9 Metapharmacy.in
19.10 Medidart.com
19.11 Buydrug.in
19.12 Medplusmart
19.13 mChemist
List of Figures
Figure 1-1: India - Total Rural & Urban Internet Users (Million), 2019
Figure 1-2: India - Rural & Urban Internet Penetration (%), 2019
Figure 1-3: Primary Effects of E-Commerce Industry in India
Figure 1-4: Overview - The Indian E Pharmacy Market
Figure 2-1: Key Objectives of the India E Pharmacy market
Figure 2-2: Benefits of E Pharmacy to the Indian Healthcare Sector
Figure 2-3: Most Common Clinical Indications in the Indian Population (%), 2018
Figure 2-4: India - Overview of Major Clinical Indications in the Indian Population (Million) 2018
Figure 2-5: Advantages of E-Pharmacies to Patients
Figure 2-6: Unique Features of E Pharmacy
Figure 2-7: Benefits of E-Pharmacy to Vendors
Figure 3-1: Telemedicine in India - Info graphic
Figure 3-2: India - Number of Telemedicine Centers by Service Providers
Figure 3-3: Unique Features of Telemedicine
Figure 4-1: India E- Pharmacy - Opportunity Overview
Figure 4-2: Key Government Initiatives that Align with the Goals of E – Pharmacies
Figure 5-1: India - Revenue Share of India Pharma Industry (%), 2019
Figure 5-2: India - Comparative Therapeutic Consumption (%), 2018
Figure 5-3: India – Number of Patients Suffering from Non Communicable Disease (Million), 2018
Figure 5-4: India - Market Share by Key Therapeutic Category (%), 2018
Figure 5-5: India – Organized Retail Pharmacy Brands in India (Number of Stores), 2019
Figure 5-6: India – Organized Retail Pharmacy Market Share by Players (%), 2019
Figure 6-1: India – Mobile Users in Rural & Urban Areas (%), April'2020
Figure 6-2: India - Internet Usage Frequency in Urban Population (%), 2019
Figure 6-3: India - Internet Usage Frequency in Rural Population (%), 2019
Figure 6-4: India - Total Internet Users by Gender (%), 2019
Figure 6-5: India - Internet Users by Age (%), 2019
Figure 7-1: Warehouse Based Model of E Pharmacy
Figure 7-2: Marketplace Based model of E Pharmacy
Figure 8-1: E Pharmacy - Supply Chain Overview
Figure 8-2: Overview of Logistic in E Pharmacy
Figure 9-1: Average Cost of E-Pharmacy Website Development (US$ & INR), 2020
Figure 9-2: E-Commerce Website - Domain Name & Dedicated Hosting Price (US$ & INR/year), 2020
Figure 9-3: Content Management System & Online Marketing Cost Analysis (US$ & INR), 2020
Figure 9-4: E-Commerce Website - Average Graphics Pricing (US$ & INR), 2020
Figure 9-5: India - Cost of Training Software Professionals (US$ & INR), 2020
Figure 9-6: E-Commerce Website - Allocation of time for Various Tasks (%),2020
Figure 9-7: E-Pharmacy Application - Estimated Developing Cost (US$ & INR), 2020
Figure 10-1: Netmeds – Total Funding vs. Series A Funding (US$ Million), 2020
Figure 10-2: Netmeds – Total Funding vs. Series B Funding (US$ Million), 2020
Figure 10-3: Netmeds – Total Funding vs. Series C Funding (US$ Million), 2020
Figure 10-4: Pharmeasy – Funding by Type of Series (US$ Million), 2020
Figure 10-5: 1mg – Funding by Series Type (US$ million), 2020
Figure 10-6: Pharmeasy – Total Funding vs. Venture Capital Funding (US$ Million), 2020
Figure 11-1: India - Total Funding Received by Private E Pharmacy Companies (US$ Million), 2020*
Figure 11-2: India – Number of Deals & Funding Amount (US$ Million), 2013 - 2019
Figure 11-3: India – Estimated Revenues of Leading E-Pharmacy Companies (US$ Million), 2020
Figure 12-1: Overview of Legal Requirements concerning E – Pharmacy
Figure 13-1: India - Frequency of Online Medicine Purchase (%), 2020
Figure 13-2: India - Online Shopping Usage Atleast Once In Last One Month (%), 2020
Figure 13-3: India –Pont of Purchase for Medicine (%), 2020
Figure 13-4: India - Medication Purchase by  Chronic & Non Chronic Disease (%), 2020
Figure 13-5: India - Monthly Expenditure on Medicines (%), 2020
Figure 13-6: India - Choice for Retail v/s Online Pharmacy (%), 2020
Figure 13-7: India - Mobile App v/s Online Website (%), 2020
Figure 13-8: India - Consumer Perception on of E – Pharmacy (%), 2020
Figure 14-1: India – Nutraceuticals Market Size (US$ Billion), 2015, 2017, & 2025
Figure 14-2: India – Dietary Supplement Market Share of Key Companies (%), 2016
Figure 14-3: India – Fortified Food Market Share of Key Companies (%), 2016
Figure 14-4: India – Redbull Share in Energy Drink Market (%), 2016
Figure 14-5: India – Cosmetic Market size (US$ Billion), 2019 & 2025
Figure 14-6: India – Medical Device Market Size, 2015, 2017 & 2025
Figure 14-7: India – Medical Device Market Share Segmentation, 2018
Figure 16-1: India – E – Pharmacy Growth Driving Parameters
Figure 17-1: E Pharmacy in India - Challenges
Figure 18-1: Global - E Pharmacy Future Forecast (US$ Billion), 2018 - 2025
Figure 18-2: India - Future Forecast of the Retail Pharmacy Market (US$ Billion), 2018 -2025
Figure 18-3: India - E Pharmacy Market Opportunity (US$ Billion), 2018 - 2025



Companies Mentioned

A selection of companies mentioned in this report includes:

  • 1mg
  • Apollo Pharmacy
  • Buydrug.in
  • Care On Go
  • Healthkart
  • Medidart.com
  • Medplusmart
  • MedsonWay
  • Metapharmacy.in
  • MyraMed
  • NetMeds
  • PharmEasy
  • mChemist