Garnier Ultimate Blends Hair Food - Success Case Study
Summary
This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Garnier Ultimate Blends Hair Food, a haircare line that was not only universally loved by influencers, but also spoke to environmentally conscious consumers.
This report focuses on the success of Garnier Ultimate Blends Hair Food by exploring its social media success and ability to understand consumer trends.
Scope
Reasons to Buy
Summary
This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Garnier Ultimate Blends Hair Food, a haircare line that was not only universally loved by influencers, but also spoke to environmentally conscious consumers.
This report focuses on the success of Garnier Ultimate Blends Hair Food by exploring its social media success and ability to understand consumer trends.
Scope
- Consumers responded to the branding--labeling the product as food gave a natural and fruity feel to the product.
- The product itself was roundly loved by YouTube influencers, giving the product credibility.
- Consumers prioritize sustainability in personal care decisions and packaging.
Reasons to Buy
- Understand success in branding and product design.
- The impact of social media and influencers on the category.
- Consumer behavior driving beauty and grooming trends.
Table of Contents
1. Summary2. What?
3. Why?
4. Take-Outs
5. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Garnier
- L'Oréal
