This report looks at premium water’s place in the market, at both a global and country level. The driving forces behind its growth are examined including consumer perceptions of premium attributes, and forecasts made for its likely future performance.The Essential Guide for Anyone in or Considering Entering, the Premium Bottled Water Market
Offering the publisher's wealth of knowledge in the bottled water category, this report provides insights and expertise into the global premium water market. An essential guide for any player or prospective entrant, providing you with the key qualitative and quantitative data required to support your business planning.
Table of Contents
1. Project Methodology and Definitions2. Introduction and Executive Summary
3. Global Premium Water Overview
- Global Volume
- Global Value
- Regional Volume and Value
- Top Five Largest Markets for Premium Water by Volume
- Top Five Largest Markets for Premium Water by Value
- Premium Water Share of Total Packaged Water by Volume
- Premium Water Share of Total Packaged Water by Value
- Value Per Litre Comparison
- Still VS Sparkling
- Forecasts
- Global Trends
- Variation in Perception of Premium Water
- Claims Made by Premium Water
- Global Premium Water Packaging Types and Sizes
4. Global Brand Profiles
5. Market Focus
- USA
- Overview: Drinking Occasions, Packaging, Consumer Perception, Pricing, Challenges and Opportunities
- Volume Share
- Value Share
- Market Size
- Brand Share
- Still VS Sparkling
- Price Positioning
- Claims
- Sub-Segmentation
- Origin of Premium Waters and Imports
- SWOT Analysis
- Future Outlook
- UK
- Overview: Drinking Occasions, Packaging, Consumer Perception, Pricing, Challenges and Opportunities
- Volume Share
- Value Share
- Market Size
- Brand Share
- Still VS Sparkling
- Price Positioning
- Claims
- Sub-Segmentation
- Origin of Premium Waters and Imports
- SWOT Analysis
- Future Outlook
- Japan
- Overview: Drinking Occasions, Packaging, Consumer Perception, Pricing, Challenges and Opportunities
- Volume Share
- Value Share
- Market Size
- Brand Share
- Still VS Sparkling
- Price Positioning
- Claims
- Sub-Segmentation
- Origin of Premium Waters and Imports
- SWOT Analysis
- Future Outlook
- China
- Overview: Drinking Occasions, Packaging, Consumer Perception, Pricing, Challenges and Opportunities
- Volume Share
- Value Share
- Market Size
- Brand Share
- Still VS Sparkling
- Price Positioning
- Claims
- Sub-Segmentation
- Origin of Premium Waters and Imports
- SWOT Analysis
- Future Outlook
- Uae
- Overview: Drinking Occasions, Packaging, Consumer Perception, Pricing, Challenges and Opportunities
- Volume Share
- Value Share
- Market Size
- Brand Share
- Still VS Sparkling
- Price Positioning
- Claims
- Sub-Segmentation
- Origin of Premium Waters and Imports
- SWOT Analysis
- Future Outlook
Executive Summary
The global premium bottled water market grew by almost 6% by volume in 2017, with value sales increasing by 10%. Although growth in the overall packaged water market outpaced that of the premium segment in 2017, premium water has experienced a slow decline of its share of the market due to vast growth of mainstream and value brands in core markets such as the USA. Premium bottled water sales are dominated by West Europe and North America with the emerging markets of Asia Pacific and the Middle East providing attractive opportunities for a growing number of manufacturers. The rising levels of disposable income in these markets, coupled with the generally poor quality of tap water, serves to increase the appeal of premium water amongst consumers.Companies Mentioned
- Danone Waters
- Nestlé Waters
- The Coca-Cola Company
- Fiji Water
- PepsiCo
- Gerolsteiner
- Voss
- Svalbardi
- Icelandic Water Holdings
- Essentia Water
- Kona Deep
- Highland Spring
- Hildon
- Harrogate Water Brands
- Actiph
- Ito En
- Asahi Soft Drinks
- Tibet Water Resource
- Nongfu Spring
- Ganten
- Laoshan
- Uni-President
- Evergrande Group
- Mahou-San Miguel
