The plant-based drinks market has flourished in the last five years, offering great opportunities for manufacturers to diversify or enter the market. To promote products responding to consumer demand for health and wellbeing products, vegan alternatives and address growing environmental concerns around farming amongst others. In a bid to capture market share, a number of innovative trends are arising that expand markets, target new consumption occasions and provide excitement through flavours and cross-check categories.A Must-Have for Anyone Present or Looking to Enter the Evolving Plant-Based Market.
The publisher's report on plant-based beverages examines the trends in the USA driving innovation and new product launches. This report will help you quickly gain an overview of the American plant-based drinks sector and enable you to make better decisions in this competitive arena.
With expert commentary tracking emerging market opportunities, the publisher's new US plant-based drinks report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data.
Table of Contents
1. USA Plant-Based Drinks Market Analysis
2. Plant-Based Drinks Product Launches
3. Definitions, Abbreviations and Terms
Executive Summary
US plant-based drinks consumption grew by almost 30% between 2014 and 2018, from 2.8 to 3.6 litres per person, according to a new report from leading beverage industry experts Zenith Global. Sales reached a value of $2.3 billion in 2018.Companies Mentioned
- Danone
- Califia Farms
- Blue Diamond Growers
- Rice Dream
- Good Karma
- Oatly!
- PepsiCo
- Malk Organics
