The global market for Wellness Tourism was valued at US$456.0 Billion in 2024 and is projected to reach US$712.2 Billion by 2030, growing at a CAGR of 7.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Wellness Tourism market.
SCOPE OF STUDY:
The report analyzes the Wellness Tourism market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.
Segments: Tourism Type (Domestic, International); Service (Lodging, In-Country Transport, Wellness Activities, Food & Beverage, Shopping, Other Services).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Wellness Tourism Market - Key Trends & Drivers Summarized
How Is Wellness Tourism Redefining the Travel Industry?
Wellness tourism is transforming the travel industry by catering to the growing consumer interest in health, well-being, and holistic experiences. This type of tourism focuses on travel that promotes physical, mental, and spiritual wellness, offering a range of services such as spa treatments, yoga retreats, meditation sessions, healthy dining, and nature-based activities. The increasing awareness of the benefits of a healthy lifestyle, coupled with the rising prevalence of stress-related health issues, is driving demand for wellness-focused travel experiences. As a result, destinations around the world are investing in wellness infrastructure, creating specialized retreats, resorts, and programs to attract health-conscious travelers.What Are the Key Trends Influencing Wellness Tourism?
Several trends are shaping the wellness tourism market, including the growing demand for personalized wellness experiences, the rise of digital wellness platforms, and the integration of sustainable and eco-friendly practices. Personalized wellness tourism, which tailors programs to individual health needs, preferences, and goals, is gaining popularity as travelers seek customized experiences that offer specific benefits such as detoxification, weight loss, or mental rejuvenation. The use of digital platforms, including mobile apps and virtual wellness coaching, is also expanding, enabling travelers to maintain their wellness routines and receive guidance while on the go. Additionally, the increasing emphasis on sustainability and responsible travel is driving demand for eco-friendly wellness destinations that prioritize natural therapies, organic cuisine, and sustainable practices.What Are the Challenges and Opportunities in the Wellness Tourism Market?
The wellness tourism market faces several challenges, including high competition among destinations, varying standards of wellness services, and the need for skilled practitioners to deliver high-quality experiences. Additionally, the market's growth can be hindered by economic downturns, travel restrictions, and public health concerns, as seen during the COVID-19 pandemic. However, these challenges also present opportunities for differentiation and growth. The development of unique and culturally immersive wellness experiences that blend local traditions, natural environments, and modern wellness practices can help destinations stand out in a competitive market. The rising demand for wellness tourism in emerging markets, driven by increasing disposable incomes and health awareness, is creating new growth opportunities. Moreover, the trend towards combining wellness with adventure, cultural, and culinary tourism is driving the need for integrated wellness travel packages that offer diverse and holistic experiences.What Is Driving the Growth of the Wellness Tourism Market?
The growth in the Wellness Tourism market is driven by several factors, including the increasing focus on health and well-being, rising disposable incomes, and the demand for unique and personalized travel experiences. The growing awareness of the benefits of wellness-oriented travel, particularly among millennials and Gen Z travelers, is significantly boosting market demand as these groups seek experiences that enhance both physical and mental health. Technological advancements in digital wellness platforms and mobile apps are enhancing the accessibility and personalization of wellness travel, making it more appealing to a broader audience. The expanding wellness tourism infrastructure, coupled with the integration of sustainable and eco-friendly practices, is also driving market growth as travelers increasingly seek destinations that offer both rejuvenation and responsible travel options.SCOPE OF STUDY:
The report analyzes the Wellness Tourism market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.
Segments: Tourism Type (Domestic, International); Service (Lodging, In-Country Transport, Wellness Activities, Food & Beverage, Shopping, Other Services).
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Domestic segment, which is expected to reach US$445.7 Billion by 2030 with a CAGR of a 7.2%. The International segment is also set to grow at 8.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $118.7 Billion in 2024, and China, forecasted to grow at an impressive 12.3% CAGR to reach $178.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Wellness Tourism Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Wellness Tourism Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Wellness Tourism Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Aanya Wellness, Accor S.A., B.B. Whistler Resort Development Limited, Bluvacanze S.p.A, Bulgaria Development Holdings Limited and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 41 companies featured in this Wellness Tourism market report include:
- Aanya Wellness
- Accor S.A.
- B.B. Whistler Resort Development Limited
- Bluvacanze S.p.A
- Bulgaria Development Holdings Limited
- Canyon Ranch
- Four Seasons Hotels Ltd.
- Jin Jiang International (Holdings) Co., Ltd.
- KPJ Healthcare Berhad
- Macao Government Tourism Office
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISSOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aanya Wellness
- Accor S.A.
- B.B. Whistler Resort Development Limited
- Bluvacanze S.p.A
- Bulgaria Development Holdings Limited
- Canyon Ranch
- Four Seasons Hotels Ltd.
- Jin Jiang International (Holdings) Co., Ltd.
- KPJ Healthcare Berhad
- Macao Government Tourism Office
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 244 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 456 Billion |
| Forecasted Market Value ( USD | $ 712.2 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
