Sports Analytics - Global Strategic Business Report

The global market for Sports Analytics was estimated at US$5.2 Billion in 2024 and is projected to reach US$19.3 Billion by 2030, growing at a CAGR of 24.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Sports Analytics market.

Global Sports Analytics Market - Key Trends and Drivers Summarized

Why Is Sports Analytics Becoming Indispensable for Sports Teams and Organizations?

Sports analytics is becoming increasingly indispensable for sports teams, organizations, and leagues as it provides valuable insights into player performance, team strategy, and fan engagement. By leveraging big data, artificial intelligence (AI), and machine learning (ML), sports analytics enables coaches, managers, and analysts to optimize player selection, game tactics, and training regimens, enhancing team performance and competitive advantage. The growing emphasis on data-driven decision-making, injury prevention, and performance optimization is expanding the adoption of sports analytics across various sports, including football, basketball, baseball, cricket, and esports. With the rise of digital media, social platforms, and fantasy sports, sports analytics is also playing a critical role in enhancing fan experience, engagement, and monetization, driving its growth in the global sports industry.

How Are Technological Innovations Shaping the Sports Analytics Market?

Technological advancements in AI, machine learning, and predictive analytics are significantly shaping the sports analytics market, enabling more accurate, real-time, and actionable insights into sports data. The emergence of cloud-based, edge analytics, and augmented reality (AR) platforms is providing greater flexibility, scalability, and integration capabilities for sports teams, leagues, and broadcasters. Innovations in wearable technology, IoT sensors, and biomechanical analysis are expanding the application scope of sports analytics beyond traditional team sports to include individual sports, endurance events, and extreme sports. Additionally, the integration of sports analytics with digital platforms, such as social media, video streaming, and e-commerce, is enhancing fan engagement, personalized content, and interactive experiences, supporting the growth of the sports analytics market.

Which Market Segments Are Leading the Growth of the Sports Analytics Industry?

Components of sports analytics include solutions and services, with solutions holding the largest market share due to their widespread use in performance analysis, injury prevention, and game strategy optimization. Applications of sports analytics span player and team performance analysis, fan engagement, ticketing and merchandising, sponsorship valuation, and esports analytics, with player and team performance analysis being the dominant segment due to the growing focus on competitive advantage, player development, and injury management. End-use sectors include professional sports teams, leagues and associations, academic institutions, sports broadcasters, and sponsors, with professional sports teams leading the market due to their high adoption of data-driven analytics, scouting, and training tools. Geographically, North America and Europe are the largest markets for sports analytics, driven by high sports popularity, technological adoption, and investment in sports infrastructure, while Asia-Pacific is expected to witness rapid growth due to the rising popularity of sports, esports, and digital engagement.

What Are the Key Drivers of Growth in the Sports Analytics Market?

The growth in the sports analytics market is driven by several factors, including rising demand for data-driven decision-making, performance optimization, and fan engagement, technological advancements in AI, machine learning, and predictive analytics, and the increasing focus on enhancing player performance, injury prevention, and team strategy. The need to provide real-time, accurate, and actionable insights into player, team, and fan data is driving the demand for sports analytics across various sports, organizations, and leagues. Technological innovations in cloud-based, edge analytics, wearable technology, IoT sensors, and digital platforms, coupled with advancements in AR, VR, and interactive content, are enhancing the capabilities, scalability, and marketability of sports analytics, supporting market growth. The expansion of sports analytics applications in esports, fantasy sports, sports betting, and media rights, along with the growing emphasis on ethical AI, data governance, and responsible analytics, is creating new opportunities for market players. Additionally, the focus on developing integrated, multi-sport, and augmented reality analytics solutions for diverse sports environments is further propelling the growth of the sports analytics market.

SCOPE OF STUDY:

The report analyzes the Sports Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Deployment (On-Premise, Cloud); Application (Player Analysis, Team Performance Analysis, Health Assessment, Video Analysis, Data Interpretation & Analysis, Other Applications)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the On-Premise segment, which is expected to reach US$12.0 Billion by 2030 with a CAGR of a 20.5%. The Cloud segment is also set to grow at 33.9% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $1.5 Billion in 2024, and China, forecasted to grow at an impressive 23.4% CAGR to reach $2.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Sports Analytics Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Sports Analytics Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Sports Analytics Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Accuscore Inc., BIRDIEFIRE LLC, Evaluation Sports, FootyStats, Global Sports Analytics and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 23 companies featured in this Sports Analytics market report include:

• Accuscore Inc.
• BIRDIEFIRE LLC
• Evaluation Sports
• FootyStats
• Global Sports Analytics
• Graplo
• Hypometer Technologies Pty Ltd.
• IBM Corporation
• Iceberg Sports Analytics
• IntelliSports

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.