Online Survey Software - Global Strategic Business Report

The global market for Online Survey Software was estimated at US$7.6 Billion in 2024 and is projected to reach US$13.6 Billion by 2030, growing at a CAGR of 10.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Online Survey Software market.

Global Online Survey Software Market - Key Trends & Drivers Summarized

How Has Online Survey Software Revolutionized Data Collection?

The online survey software market has transformed how businesses, researchers, and organizations collect data. Traditionally, surveys were conducted in person, by phone, or via mail, making them time-consuming and resource-intensive. The advent of online survey tools like SurveyMonkey, Qualtrics, and Google Forms has dramatically streamlined the process, enabling users to create, distribute, and analyze surveys quickly and efficiently. This shift has empowered companies to gather real-time feedback from customers, employees, and target audiences across the globe, with minimal cost and effort. These platforms now offer a wide range of features, including pre-designed templates, customizable questions, and advanced reporting tools, making them accessible for users with varying levels of technical expertise. The integration of mobile compatibility and social media sharing has further expanded the reach of surveys, allowing organizations to tap into larger and more diverse respondent pools than ever before.

What Are the Emerging Trends in Online Survey Software?

Several trends are emerging in the online survey software market, reflecting changing user needs and advancements in technology. One of the most notable trends is the rise of mobile-first survey design, as an increasing number of respondents prefer to complete surveys on their smartphones or tablets. This has led to a focus on optimizing survey interfaces for mobile devices, ensuring they are user-friendly and visually appealing. Another key trend is the use of artificial intelligence (AI) and machine learning (ML) to enhance the survey experience. AI-driven tools can help create dynamic, personalized surveys that adjust questions based on respondent input in real time, leading to more relevant and meaningful responses. Additionally, AI is being used to analyze open-ended responses, uncovering insights from unstructured data. Data privacy and security have become major concerns as well, with more users demanding platforms that comply with stringent regulations like GDPR. As a result, survey software providers are placing a greater emphasis on encryption, secure data storage, and transparency regarding data usage.

How Is Technology Enhancing the Online Survey Software Market?

Technological advancements are significantly enhancing the capabilities of online survey software, making data collection more efficient, accurate, and insightful. The integration of AI and ML has transformed how surveys are created and analyzed. These technologies allow for the automatic generation of insights, where advanced algorithms process vast amounts of data to identify patterns, trends, and correlations that might otherwise go unnoticed. Automation is another key technological driver, with many platforms offering features like automated reminders, personalized follow-ups, and even survey scheduling, reducing the manual effort required. The use of natural language processing (NLP) in analyzing open-ended responses has improved the quality of qualitative data analysis. Advanced data visualization tools now allow users to view survey results in real-time, presented in interactive charts and dashboards that make it easier to interpret and act on the data. Integration with third-party applications such as CRMs, email marketing tools, and data analytics platforms has also improved, enabling seamless data flow across business systems.

What Is Driving the Growth in the Online Survey Software Market?

The growth in the online survey software market is driven by several key factors. The increasing importance of data-driven decision-making in both business and research contexts has made survey tools essential for gathering actionable insights. The widespread adoption of mobile devices has expanded access to surveys, with mobile-optimized platforms increasing response rates. The growing need for real-time feedback from customers and employees, particularly in competitive industries like retail and tech, has also driven demand for fast, scalable survey solutions. Technological advancements, particularly in AI and automation, have made survey software more powerful, allowing users to create dynamic, personalized surveys and gain deeper insights from their data. The heightened focus on data privacy and security has further bolstered the adoption of professional survey tools that comply with regulatory standards like GDPR. Lastly, the shift toward remote work and virtual collaboration has fueled demand for online feedback tools, as organizations seek to maintain engagement and collect input from dispersed teams.

SCOPE OF STUDY:

The report analyzes the Online Survey Software market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: End-Use (Market Research, Retail, Healthcare, Financial Services, Other End-Uses)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Market Research segment, which is expected to reach US$5.8 Billion by 2030 with a CAGR of a 10.4%. The Retail segment is also set to grow at 11.6% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $2.1 Billion in 2024, and China, forecasted to grow at an impressive 9.3% CAGR to reach $2.1 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Online Survey Software Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Online Survey Software Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Online Survey Software Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Campaign Monitor, Confirmit AS, Inqwise, Medallia Inc, Qualtrics and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Online Survey Software market report include:

• Campaign Monitor
• Confirmit AS
• Inqwise
• Medallia Inc
• Qualtrics
• QuestionPro Inc.
• SurveyMonkey
• Zoho Corporation Pvt., Ltd.

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.