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Health and Wellness Foods - Global Market Trajectory & Analytics

  • ID: 5140967
  • Report
  • February 2022
  • Region: Global
  • 761 Pages
  • Global Industry Analysts, Inc

Global Health and Wellness Foods Market to Reach $1 Trillion by 2026


Health and wellness foods are foods or beverages, which are capable of imparting a physiological benefit aimed at improving overall health, helping in the prevention or treatment of a disease, or enhancing physical or mental performance due to the addition of a functional ingredient or through change in processing. Growth in the global market is being fueled by rising focus on healthy eating, growing popularity of organic foods, and increasing sensitivities to foods. Growing sedentary lifestyles and the ill effects of such lifestyles have resulted in the shift towards healthy eating. Trends such as organic, range-fed, low carbohydrates, dairy-free, and gluten-free are all by-products of consumers` drive towards a healthier lifestyle. In addition, recent outbreaks of health scares, including the present COVID-19 pandemic have popularized the consumption of healthy foods to improve immune responses. The increasing availability of natural and organic foods in regular stores, as opposed to the availability in specialty stores, is also driving the market. In addition, the establishment of standard procedures for natural, organic, and health benefit certification are also aiding in the development of a large number of products, thus driving market growth. Focus on health and wellness food products is also rising due to increasing obesity levels and rising incidence of chronic illnesses such as asthma, diabetes, and blood pressure, among various others in both developed and developing countries. Naturally healthy foods are known to play a vital role in the prevention and treatment of several medical conditions.

Amid the COVID-19 crisis, the global market for Health and Wellness Foods estimated at US$733.1 Billion in the year 2020, is projected to reach a revised size of US$1 Trillion by 2026, growing at a CAGR of 6% over the analysis period. Naturally Healthy Foods, one of the segments analyzed in the report, is projected to grow at a 6.5% CAGR to reach US$480.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Functional Foods segment is readjusted to a revised 6.3% CAGR for the next 7-year period. This segment currently accounts for a 20.4% share of the global Health and Wellness Foods market. Growth in the global market for naturally healthy foods is being fueled by the increasing consumer focus on health and wellness and rising consumer awareness about the health benefits offered by such foods. Naturally healthy foods are generally unprocessed or minimally processed to ensure that they remain close to their original state, and are generally consumed to derive health benefits. Few of the naturally healthy foods include high fiber food, olive oil, 100% fruit/vegetable juice, herbal tea, green tea, honey, sour milk beverages, and fruit snacks, among others. Also termed fortified foods, functional food products are designed to offer health benefits beyond the nutritional value that would not be naturally found in the product. The booming functional foods and drinks sector is attributable to rising health consciousness and the shift towards preventive medicine.



The U.S. Market is Estimated at $279.1 Billion in 2021, While China is Forecast to Reach $124.6 Billion by 2026


The Health and Wellness Foods market in the U.S. is estimated at US$279.1 Billion in the year 2021. The country currently accounts for a 35.33% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$124.6 Billion in the year 2026 trailing a CAGR of 8.3% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.2% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR while Rest of European market (as defined in the study) will reach US$133.2 Billion by the end of the analysis period. Developed markets such as North America and Europe dominate market growth. Health and wellness foods are inherently premium products, and the higher disposable incomes in developed markets of North America and Europe, as well as the higher consumer awareness in such markets have resulted in the larger shares of these regions. Developing markets in Asia-Pacific such as China and India hold the highest growth potential, owing to the growing awareness and increasing disposable incomes in the markets.

Better-For-You (BFY) Foods Segment to Reach $183.7 Billion by 2026


Better-for-you products are especially gaining prominence due to their positive health benefits. Increased fears of adverse effects of the coronavirus in vulnerable populations such as pregnant women, diabetics and the elderly led to rise in demand better-for-you products in countries across the world. In the global Better-For-You (BFY) Foods segment, USA, Canada, Japan, China and Europe will drive the 4.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$115.2 Billion in the year 2020 will reach a projected size of US$160.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$13.7 Billion by the year 2026, while Latin America will expand at a 6.3% CAGR through the analysis period.

Select Competitors (Total 304 Featured) -

  • Abbott Laboratories
  • Aleia’s Gluten Free Foods
  • Amy’s Kitchen
  • Bayer AG
  • Blue Diamond Growers
  • Bob’s Red Mill Natural Foods
  • Chiquita Brands International Sarl
  • Danone SA
  • EVOLVE Brands LLC
  • Kellogg Co.
  • Nestle SA
  • The Procter & Gamble Company
  • UNFI
Frequently Asked Questions about the Global Market for Health and Wellness Foods

What is the estimated value of the Global Market for Health and Wellness Foods?

The Global Market for Health and Wellness Foods was estimated to be valued at $733.1 Billion in 2020.

What is the growth rate of the Global Market for Health and Wellness Foods?

The growth rate of the Global Market for Health and Wellness Foods is 5.3%, with an estimated value of $1000.0 Billion by 2026.

What is the forecasted size of the Global Market for Health and Wellness Foods?

The Global Market for Health and Wellness Foods is estimated to be worth $1000.0 Billion by 2026.

Who are the key companies in the Global Market for Health and Wellness Foods?

Key companies in the Global Market for Health and Wellness Foods include Abbott Laboratories, Aleia’s Gluten Free Foods, Amy’s Kitchen, Bayer AG, Blue Diamond Growers, Bob’s Red Mill Natural Foods, Chiquita Brands International Sarl, Danone SA and Kellogg Co..

Table of Contents

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 and Looming Global Recession
  • COVID-19 Pandemic Leads to Increased Consumer Focus on Health and Wellness Products
  • From Food Security to Health Security, Pandemic Sends Functional Foods Cruising Down a New Road of Opportunity
  • Pandemic Increases Consumer Demand for Healthier Ingredients in Foods and Beverages
  • An Introduction to Health and Wellness Foods
  • Global Market Prospects & Outlook
  • Competition
  • Functional Foods and Drinks: A Fragmented Market
  • Consolidation Continues to Shape the Market Landscape
  • Food Allergy and Intolerance Products: A Fragmented Market
  • World Brands
  • Recent Market Activity
  • Health and Wellness Foods – Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Focus on Healthy Lifestyles Amidst the Ongoing Pandemic Drives Focus onto Health & Wellness Foods
  • Global Market for Digestive Health Food & Drinks by Ingredients: 2019
  • Focus Grows on Natural Foods and Clean Label
  • Consumers Focus on Less Processed Foods Drives Market Prospects
  • Notable Trends in the Health Foods Market
  • Health & Wellness Trend Catalyzes Growth of Global Functional Foods & Drinks Market
  • Functional Foods & Beverages Ecosystem
  • Favorable Outlook for Functional Foods & Beverages Augurs Well for the Market
  • Major Functional Foods, their Functional Components and Health Benefits Summarized
  • Major Functional Spices and their Health Benefits Summarized
  • Plant-Centric Demand to Buoy Functional Foods & Drinks Market
  • Probiotics Remain the Preferred Ingredient for Gut Health Foods
  • Dairy-Based Functional Yogurt: The Most Popular Probiotic Food
  • Protein-Fortified Products Rise in Demand
  • Free-From Foods: A Transformative Trend in the Food Industry
  • Rise in Food Sensitivities and Intolerances Fuels Demand for Fuel Intolerance Products
  • Lactose-free Products: Rising Incidence of Lactose Intolerance and Sensitivity Fuels Growth
  • Global Lactose-Free Dairy Products Market by Product (in %) for 2020E
  • Lactose-free Dairy Products Grab Major Share of Lactose-free Products Market
  • Lactose Content of Dairy and Select Dairy Products
  • Lactose-free Cheese: Perceived Health Benefits and Lactose-Intolerance Drive Sales
  • Gluten-free Products: Addressing the Needs of Gluten Sensitive Individuals
  • Global Gluten-Free Products Market by Type (in %) for 2019
  • Global Gluten-Free Products Market by Distribution Channel (in %) for 2020E
  • Rising Incidence of Celiac Disease & Growing Health Awareness among Consumers Present Opportunities for Gluten-Free Products Market
  • Gluten-Free Trend Gains Prominence in Bakery Products Market
  • Gluten-free Beverages Market: Health Advantages Spur Growth
  • Rising Popularity of Gluten-free Snacks
  • Taste: A Key Factor Determining Consumer Acceptance of Gluten-Free Products
  • Growing Consumer Preference for Natural & Organic Foods Drives Market
  • Organic Food as % of Total Food in the US for 2011-2019
  • Whole Grain and High Fiber Foods: Nutritious and Healthy Plant-Based Diet with Disease Fighting Phytochemicals
  • Myriad Health Benefits of Whole Grains and High Fiber Diet to Drive Widespread Consumption
  • Fiber: The Out and Out Growth Driver
  • Common Whole Grain Varieties & their Health Benefits
  • Changing Consumer Needs Drive Demand for Whole Grain Nutrition Bars
  • Surging Popularity of Plant-based Health Foods
  • Growing Focus on Weight Management Boosts Prospects in Health & Wellness Foods Market
  • Average Per Capita Annual Health Expenditure (In US$) due to Obesity
  • Obesity Prevalence Rate (%) in Select Countries for the Years 2019 and 2030P
  • Increasing Prevalence of Chronic & Lifestyle Diseases Enhances Consumer Spending on Wellness Foods
  • Global Annual Medical Cost of CVD in US$ Billion: 2010, 2015, 2020, 2025 and 2030
  • Global Cancer Incidence: Number of New Cancer Cases in Million for the Years 2018, 2020, 2025, 2030, 2035 and 2040
  • World Diabetes and Population Statistics (2019, 2030 & 2045)
  • With Fitness & Gym Trainers Promoting Healthy Diets as Part of Fitness Routines, Health & Wellness Foods Market Set to Grow
  • Market to Benefit from Manufacturer & Retailer Efforts to Promote Health & Wellness Foods
  • Innovations in Health & Wellness Foods Boost Market Prospects
  • Millennials Inclination towards Health & Fitness and the Ensuing Focus on Health Foods and Drinks Drive Market Gains
  • Global Millennials Population Spread by Region: 2019
  • Millennial Population as a Percentage (%) of Total Population in Select Countries: 2019
  • Demographic Factors Influence Growth in Health & Wellness Foods Market
  • Ballooning Global Population
  • World Population (in Thousands) by Geographic Region for the Years 2019, 2030, 2050, 2100
  • Urbanization Trend
  • World Urban Population in Thousands: 1950-2050P
  • Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
  • Burgeoning Middle Class Population
  • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Challenges Facing the Health and Wellness Foods Market

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • COVID-19 Outbreak Triggers Interest in Immunity Boosting Diet
  • Changing Consumer Perceptions about Health and Wellness in the US to Benefit Market
  • COVID-19 Drives Demand for Snacks, Focus on Healthy Eating Rises
  • Restaurants and Brands Focus on Innovation to Remain Relevant during Pandemic
  • Functional Foods Market Benefits from Aging Population & Growing Focus on Health & Wellness
  • Rise in Popularity of Healthy Functional Beverages
  • Baby Boom Opens New Window of Opportunity for Functional Foods & Drinks for Kid’s Health
  • Rise in Demand for Products that Promote Gut and Digestive Health
  • Amidst Rising Incidences of Food Allergy and Intolerances, Free-From and Allergy-Friendly Foods Surge in Demand
  • Consumer Move towards Selective Food Avoidance Reshaping Food Industry
  • Gluten Intolerance and Shift towards Healthy Diets Bolsters Sales of Gluten-free Products
  • US Gluten-Free Foods & Beverages by Category (in %) for 2020E
  • Growing Appetite for Organic Food Among Americans

CANADA

  • Health & Wellness Trend Drives Functional Foods Market

JAPAN

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Japan: A Promising Market for Health & Wellness Foods
  • Aging Population: A Prime Target for Functional Food Makers
  • Japanese Elderly (65+ Years) Population: 2000-2050

CHINA

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Rising Emphasis on Healthy Living Fuels Demand for Functional Foods
  • Free-From Foods Grow in Demand

EUROPE

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Consumer Focus on Health and Wellness Boosts Growth Prospects
  • Changing Demographics Propel Market Growth
  • European Population By Age Group: Percentage Share Breakdown of Age Groups for 2020 & 2040
  • Europe: A Leading Gluten-free Products Market
  • European Gluten-Free Foods Market Breakdown of Consumption (%) by Product for 2020E
  • Protein and Plant-Based Products Gain Preference

FRANCE

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
  • Increasing Focus on Health and Wellness Drives Demand for Functional Foods
  • Market Share of Leading Functional Drink Companies in Germany (2019)

ITALY

UNITED KINGDOM

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
  • Functional Foods & Beverages: A Promising Market
  • Food Allergies Drive Growth in Free-From Foods Market
  • Gluten-free Products Find Favor in the UK
  • Lactose-Free Market Poised for Growth
  • UK Lactose-Free Dairy Products Market Breakdown of Sales (in %) by Product: 2020E

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • Health & Wellness Foods Market Poised for High Growth

AUSTRALIA

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
  • Demand for Wellness Products increases in India Amidst the Pandemic
  • Lucrative Opportunities for Functional Foods and Drinks
  • Factors Restraining Growth
  • Food Allergies and Intolerances on the Rise among Indians Fuels Growth in Free-from Foods
  • Rising Incidence of Celiac Disease Creates Pressing Need for Gluten-free Diets
  • Concerns over Growing Lactose Intolerance Drive Sales of Lactose-free Foods
  • Indian Health and Wellness Start-Ups Register Considerable Investments

SOUTH KOREA

  • Functional Foods & Beverages: A Promising Market

REST OF ASIA-PACIFIC

LATIN AMERICA

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Health and Wellness Foods Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 304

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Abbott Laboratories
  • Aleia’s Gluten Free Foods
  • Amy’s Kitchen
  • Bayer AG
  • Blue Diamond Growers
  • Bob’s Red Mill Natural Foods
  • Chiquita Brands International Sarl
  • Danone SA
  • EVOLVE Brands LLC
  • Kellogg Co.
  • Nestle SA
  • The Procter & Gamble Company
  • UNFI