Health and Wellness Foods - Global Strategic Business Report

The global market for Health and Wellness Foods was estimated at US$1.0 Trillion in 2024 and is projected to reach US$1.6 Trillion by 2030, growing at a CAGR of 7.8% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Health and Wellness Foods market.

Global Health and Wellness Foods Market - Key Trends & Drivers Summarized

Health and wellness food refer to foods that are generally associated with unique health advantages when compared to other general foods. Health and wellness foods are thus foods or beverages, which are capable of imparting a physiological benefit aimed at improving overall health, helping in the prevention or treatment of a disease, or enhancing physical or mental performance due to the addition of a functional ingredient or through change in processing. These foods often include functional ingredients that provide additional health benefits beyond basic nutrition, such as vitamins, minerals, probiotics, antioxidants, and omega-3 fatty acids. Health and wellness foods can be broadly categorized into Naturally Healthy Foods, Functional Foods, Better-for-you (BFY) Foods, Food Intolerance Products, and Organic Foods.

Advancements and scientific research have significantly influenced the development and diversity of health and wellness foods. Innovations in food processing and preservation have enabled the production of nutrient-dense foods with extended shelf lives, while maintaining their health benefits. Advances in biotechnology have led to the fortification of foods with essential nutrients and the creation of functional ingredients that target specific health conditions. The rise of personalized nutrition is enabling the creation of customized dietary plans and products tailored to individual health needs and preferences. Additionally, the trend towards sustainability and eco-friendly practices has led to the growth of organic and plant-based food products, which are perceived as healthier and more environmentally friendly options.

The growth in the health and wellness foods market is driven by several factors. Growing consumer awareness about the importance of a balanced diet and preventive health measures is driving the demand for health and wellness foods. The increasing prevalence of chronic diseases and lifestyle-related health issues has heightened consumer awareness about the importance of a healthy diet, driving demand for foods that promote health and prevent disease. Advancements in food science and nutrition are making it possible to develop more effective and appealing health and wellness products. The expanding middle class in emerging economies, with higher disposable incomes and greater health consciousness, is also fueling market growth. The rise of e-commerce and digital marketing has made it easier for consumers to access a wide range of health and wellness products, further boosting market expansion. These factors, combined with ongoing innovation and the growing trend towards holistic health and well-being, are ensuring robust growth in the health and wellness foods market.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Naturally Healthy Foods segment, which is expected to reach US$627.0 Billion by 2030 with a CAGR of a 9.0%. The Functional Foods segment is also set to grow at 7.8% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $305.1 Billion in 2024, and China, forecasted to grow at an impressive 11.0% CAGR to reach $210.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Health and Wellness Foods Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Health and Wellness Foods Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Health and Wellness Foods Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Abbott Laboratories, Aleia’s Gluten Free Foods, LLC, Amy’s Kitchen, Inc., Archer-Daniels-Midland Company, Arla Foods amba and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 237 companies featured in this Health and Wellness Foods market report include:

• Abbott Laboratories
• Aleia’s Gluten Free Foods, LLC
• Amy’s Kitchen, Inc.
• Archer-Daniels-Midland Company
• Arla Foods amba
• Bayer AG
• Blue Diamond Growers
• Bob’s Red Mill Natural Foods
• Cargill Incorporated
• Chiquita Brands
• Chobani Global Holdings, LLC
• Danone S.A.
• Glanbia PLC
• Kellogg Co.
• Mars, Incorporated
• Nestlé SA
• The Procter & Gamble Company
• United Natural Foods, Inc. (UNFI)

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.