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U.S Electric Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020-2025

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    Report

  • 309 Pages
  • September 2020
  • Region: United States
  • Arizton
  • ID: 5141750
1h Free Analyst Time
1h Free Analyst Time

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In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this U.S. Electric Lawn Mowers Market Report

The U.S. electric lawn mowers market by revenue is expected to grow at a CAGR of over 9% during the period 2019-2025.

The U.S. electric lawn mowers market is one of the major contributors to the global lawn mowers market. The market is increasingly getting influenced by the development of the concept of sustainable cities. Sustainability is likely to drive the adoption of electric lawn equipment with little or no harmful emissions and seamless integration with IoT. The US lawn mowers market has witnessing increasing application in the commercial sector and are increasingly accepted in several applications end-users such as golf courses and large parks and lawns. The adoption of green roofs helps to cool the environment, insulate infrastructures and buildings, reduce air pollution, and also increase biodiversity. Green roofs can also prove to be an important and effective measure against the rising air pollution worldwide. Hence, green roofs initiatives would drive the market for electric equipment during the forecast period.

The following factors are likely to contribute to the growth of the U.S. electric lawn mowers market during the forecast period:


  • Increased Demand for Golf Courses
  • Growth in Manufacturer-led Programs & Initiatives
  • Development of Sustainable Cities
  • Influence of Internet on End-users’ Purchasing Behavior

The study considers the present scenario of the U.S. electric lawn mowers market and its market dynamics for the period 2019−2025. It provides a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

U.S. Electric Lawn Mowers Market Segmentation

The U.S. electric lawn mowers market research report includes a detailed segmentation by products, end-user, distribution, and cord. The electric walk-behind segment dominated the market share in 2019. The increasing demand for professional landscaping services in the US is expected to fuel the demand for electric lawn mowers during the forecast period. Spending on preserving the environment in lawns and gardens is growing in the recent period, which is expected to boost the market for walk-behind devices. It is projected that the development of green spaces and eco-cities is a big catalyst for the electric walk-behind mower market.

In 2019, the residential end-user segment dominated the U.S. electric lawn mowers market. The market growth spurt is expected due to the growing adoption of robotic equipment in the world’s largest garden equipment market, US. Although robotic variants struggled earlier to make a presence among households in the US, they have now silently penetrated the US households over the years. With the increasing demand for landscaping services, the lawn mowers market is expected to gain traction during the forecast period. Sustainability are expected to gain a significant rise during the forecast period. Thus, the increased focus on the integration of eco-friendly solutions with mower technology is encouraging residential owners to procure the latest and advanced robotic devices.

The introduction of strict regulations and legislation to safeguard and protect the environment is driving consumers to opt for eco-friendly alternatives, which are likely to adopt electric-corded lawn mowers during the forecast period. The demand for corded-electric devices is growing on account of less fuel consumption and low noise and air emissions. Office structures, heritage areas, botanical gardens, hospitals, shopping malls, and residential facilities are the major end-users of electric-powered devices. However, corded electric mowers are restricted in movement, which can restrict their application.

The electric lawn mowers are mainly sold through retail distribution channels such as specialty stores, dealerships and distributors, supermarkets, and hypermarkets. With the U.S. electric lawn mowers market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Lawn mowers are also available to end-users through online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, Argos, eBay, RobotShop, Sainsbury's, MowDirect, Alibaba, and AliExpress. In 2019, retail sales constituted over 95% of the distribution model.

Segmentation by Products


  • Walk-Behind Mowers
  • Self-propelled
  • Push
  • Hover
  • Ride-on Mowers
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractor
  • Garden Tractor
  • Robotic Lawn Mowers

Segmentation by Distribution


  • Retail
  • Specialty Stores
  • Mass Market Players
  • Dealers & Distributors
  • Online

Segmentation by Blade Type


  • Cylinder
  • Deck/Standard
  • Mulching
  • Lifting

Segmentation by Cord


  • Corded
  • Cordless

Segmentation by End-user


  • Residential Users
  • Professional Landscaping Services
  • Gold Courses
  • Government & Others

Segmentation by Geography


  • United States

INSIGHTS BY VENDORS

The U.S. electric lawn mowers market is moderately fragmented, with the presence of several local and global players. Currently, vendors are adjusting and improving their value proposition to attain their presence in the market. While the market is characterized by the presence of diversified international vendors and a few regional vendors, it would be increasingly difficult for regional vendors to compete, particularly in terms of technology and customer base. Deere & Co., Techtronic Industries, Husqvarna, Kubota, MTD Products, STIGA, & The Toro Group are among the major vendors in the U.S. electric lawn mowers market. Several players offer a wide variety of gardening equipment to achieve economies of scale.

Prominent Vendors


  • Deere & Company
  • Honda Motor Company
  • Husqvarna
  • MTD Products
  • Robert Bosch
  • STIGA
  • Techtronic Industries
  • The Toro Company

Other Prominent Vendors


  • Alamo Group
  • Alfred Kärcher
  • AL-KO
  • Ariens Company
  • AS-Motor
  • Bad Boy Mowers
  • Black + Decker
  • Blount International
  • Bobcat Company (Doosan Bobcat)
  • Briggs & Stratton
  • Carraro
  • Chervon Group
  • Cobra Garden Machinery
  • Einhell Germany
  • Emak Group
  • Erkunt Traktor Sanayii
  • ZICOM
  • Future Gen Robotics
  • Generac Power Systems
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor Robot Technology
  • Hayter Limited
  • Hitachi
  • Hustler Turf Equipment
  • Hyundai Motor Group
  • iRobot
  • Linea Tielle
  • LG
  • Lowe’s Corporation (Kobalt)
  • Makita Corporation
  • Mamibot
  • McLane Manufacturing
  • Mean Green Products
  • Milagrow HumanTech
  • Ningbo NGP Company
  • Positec Tool (WORX)
  • SCAG Power Equipment
  • Schiller Grounds Care
  • Shibaura
  • Snow Joe
  • STIHL
  • The SUMEC Corp (Yard Force)
  • Swisher Acquisition
  • Textron
  • The Kobi Company
  • Turflynx
  • Volta
  • Weibang
  • Wiper ECOROBOT
  • Yamabiko Europe (BELROBOTICS)
  • Zhejiang Tianchen Intelligence & Technology
  • ZIPPER Maschinen
  • Zucchetti Centro Sistemi (ZCS)

KEY QUESTIONS ANSWERED

1. What is the U.S. electric lawn mowers market size and growth rate during the forecast period?
2. What are the factors impacting the growth of the U.S. electric lawn mowers market shares?
3. What are the drivers, trends, and restraints in the U.S. electric lawn mowers market?
4. Who are the leading vendors in the U.S. electric lawn mowers market, and what are their market shares?
5. What is the impact of the COVID-19 pandemic on the U.S. electric lawn mowers market shares?


Table of Contents


1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segmentation
4.4.1 Market Segmentation by Product
4.4.2 Market Segmentation by Cord
4.4.3 Market Segmentation by End-User
4.4.4 Market Segmentation by Blade Type
4.4.5 Market Segmentation by Drive Type
4.4.6 Market Segmentation by Distribution Channel
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 Dynamics Of Landscaping Industry
7.2.1 Overview
7.3 Dawn Of Robotic Lawn Mower
7.3.1 Overview
7.3.2 Design & Working System
8 Impact Of Covid-19
8.1 Overview
8.2 Covid-19 Impact On Global Trade
8.2.1 Impact on Global Value Chain
8.2.2 Disruptions in Global Supply Chain & Garden Equipment Market
9 Market Opportunities & Trends
9.1 Connecting Lawn Mowers With The IoT
9.2 Growing Landscaping Industry
9.3 Growing Influx Of Alternate Fuel Options & Robotic Lawn Mowers
10 Market Growth Enablers
10.1 Increased Demand For Golf Courses
10.2 Growth In Manufacture-Led Programs & Initiatives
10.3 Development Of Sustainable Cities
10.4 Influence Of Internet In Shaping End-Users' Purchasing Behavior
11 Market Restraints
11.1 Increase In Artificial Grass Usage
11.2 Rise In Xeriscaping
11.3 Shortage Of Skilled & Qualified Labors
12 Market Landscape
12.1 Historic Data 2016–2018
12.1.1 Revenue & Unit Shipments
12.2 Market Size & Forecast
12.2.1 Revenue & Unit Shipments
12.3 Product
12.3.1 Market Size & Forecast: Revenue
12.3.2 Market Size & Forecast: Unit Shipments
12.4 End-Users
12.4.1 Market Size & Forecast: Revenue
12.4.2 Market Size & Forecast: Unit Shipments
12.5 Blade Type
12.5.1 Market Size & Forecast: Revenue
12.5.2 Market Size & Forecast: Unit Shipments
12.6 Drive Type
12.6.1 Market Size & Forecast: Revenue
12.6.2 Market Size & Forecast: Unit Shipments
12.7 Cord Type
12.7.1 Market Size & Forecast: Revenue
12.7.2 Market Size & Forecast: Unit Shipments
12.8 Five Forces Analysis
12.8.1 Threat of New Entrants
12.8.2 Bargaining Power of Suppliers
12.8.3 Bargaining Power of Buyers
12.8.4 Threat of Substitutes
12.8.5 Competitive Rivalry
13 Value Chain Analysis
13.1 Value Chain Overview
13.2 Value Chain Analysis
13.2.1 Raw Material and Component Suppliers
13.2.2 Manufacturers
13.2.3 Distributors/Dealers/Retailers
13.2.4 End-user
14 Product
14.1 Market Snapshot & Growth Engine – Revenue
14.2 Market Snapshot & Growth Engine – Unit Shipments
14.3 Market Overview
15 Electric Walk-Behind Mowers
15.1 Market Snapshot & Growth Engine – Revenue
15.2 Market Snapshot & Growth Engine – Unit Shipments
15.3 Market Size & Forecast
15.3.1 Revenue & Unit Shipments
15.3.2 Market Size & Forecast By Sub-Product: Revenue & Unit Shipments
15.4 Market Size & Forecast By Sub-Product
15.5 Electric Self-Propelled Walk-Behind Mowers
15.5.1 Market Size & Forecast – Revenue & Unit Shipments
15.6 Electric Walk-Behind Push Mower
15.6.1 Market Size & Forecast – Revenue & Unit Shipments
15.7 Electric Walk-Behind Hover Mower
15.7.1 Market Size & Forecast – Revenue & Unit Shipments
16 Robotic Lawn Mowers
16.1 Market Size & Forecast – Revenue & Unit Shipment
17 Electric Ride-On Mowers
17.1 Market Snapshot & Growth Engine – Revenue
17.2 Market Snapshot & Growth Engine – Unit Shipments
17.3 Market Size & Forecast
17.3.1 Revenue & Unit Shipments
17.3.2 Market Size & Forecast By Sub-Product: Revenue & Unit Shipments
17.4 Market Size & Forecast By Sub-Product
17.5 Standard Ride-On
17.5.1 Market Size & Forecast – Revenue & Unit Shipments
17.6 Zero-Turn Mower
17.6.1 Market Size & Forecast – Revenue & Unit Shipments
17.7 Lawn Tractor
17.7.1 Market Size & Forecast – Revenue & Unit Shipments
17.8 Garden Tractor
17.8.1 Market Size & Forecast – Revenue & Unit Shipments
18 Cord Type
18.1 Market Snapshot & Growth Engine – Revenue
18.2 Market Snapshot & Growth Engine – Unit Shipments
18.3 Market Overview
18.4 Electric-Corded
18.4.1 Market Size & Forecast – Revenue & Unit Shipments
18.5 Electric Cordless/Battery-Powered
18.5.1 Market Size & Forecast – Revenue & Unit Shipments
19 End User
19.1 Market Snapshot & Growth Engine – Revenue
19.2 Market Snapshot & Growth Engine – Unit Shipments
19.3 Market Overview
19.4 Residential Users
19.4.1 Market Size & Forecast – Revenue & Unit Shipments
19.5 Professional Landscaping Service
19.5.1 Market Size & Forecast – Revenue & Unit Shipments
19.6 Golf Courses
19.6.1 Market Size & Forecast – Revenue & Unit Shipments
19.7 Government & Others
19.7.1 Market Size & Forecast – Revenue & Unit Shipments
20 Drive Type
20.1 Market Snapshot & Growth Engine – Revenue
20.2 Market Snapshot & Growth Engine – Unit Shipments
20.3 Market Overview
20.4 RWD
20.4.1 Market Size & Forecast – Revenue & Unit Shipments
20.5 FWD
20.5.1 Market Size & Forecast – Revenue & Unit Shipments
20.6 AWD
20.6.1 Market Size & Forecast – Revenue & Unit Shipments
21 Blade Type
21.1 Market Snapshot & Growth Engine – Revenue
21.2 Market Snapshot & Growth Engine – Unit Shipments
21.3 Market Overview
21.4 Deck/Standard Blades
21.4.1 Market Size & Forecast – Revenue & Unit Shipments
21.5 Mulching Blades
21.5.1 Market Size & Forecast – Revenue & Unit Shipments
21.6 Lifting Blades
21.6.1 Market Size & Forecast – Revenue & Unit Shipments
21.7 Cylinder Blades
21.7.1 Market Size & Forecast – Revenue & Unit Shipments
22 Distribution Channel
22.1 Market Overview
22.2 Manufacture, Production, And Distribution
22.3 Distribution Through Retail Stores
22.4 Distribution Through Online Websites
23 Competitive Landscape
23.1 Competition Overview
24 Key Company Profiles
24.1 Deere & Company
24.1.1 Business Overview
24.1.2 Business Segment
24.1.3 Deere & Company In Electric Lawn Mower Market
24.1.4 Product Offerings
24.1.5 Key Strategies
24.1.6 Key Strengths
24.1.7 Key Opportunities
24.2 HONDA
24.2.1 Business Overview
24.2.2 Business Segment
24.2.3 Honda in Electric Lawn Mower Market
24.2.4 Product Offerings
24.2.5 Key Strategies
24.2.6 Key Strengths
24.2.7 Key Opportunities
24.3 HUSQVARNA
24.3.1 Business Overview
24.3.2 Business Segment
24.3.3 Husqvarna in Electric Lawn Mower Market
24.3.4 Product Offerings
24.3.5 Key Strategies
24.3.6 Key Strengths
24.3.7 Key Opportunities
24.4 MTD PRODUCTS
24.4.1 Business Overview
24.4.2 Business Segment
24.4.3 MTD Products in Electric Lawn Mower Market
24.4.4 Product Offerings
24.4.5 Key Strategies
24.4.6 Key Strengths
24.4.7 Key Opportunities
24.5 ROBERT BOSCH
24.5.1 Business Overview
24.5.2 Business Segments
24.5.3 Robert Bosch in Electric Lawn Mower Market
24.5.4 Product Offerings
24.5.5 Key Strategies
24.5.6 Key Strengths
24.5.7 Key Opportunities
24.6 STIGA
24.6.1 Business Overview
24.6.2 STIGA in Electric Lawn Mower Market
24.6.3 Product Offerings
24.6.4 Key Strategies
24.6.5 Key Strengths
24.6.6 Key Opportunities
24.7 TECHTRONIC INDUSTRIES (TTI)
24.7.1 Business Overview
24.7.2 Techtronic Industries in Electric Lawn Mower Market
24.7.3 Product Offerings
24.7.4 Key Strategies
24.7.5 Key Strengths
24.7.6 Key Opportunities
24.8 THE TORO COMPANY
24.8.1 Business Overview
24.8.2 Business Segment
24.8.3 The Toro Company in Electric Lawn Mower Market
24.8.4 Product Offerings
24.8.5 Key Strategies
24.8.6 Key Strengths
24.8.7 Key Opportunities
25 Other Prominent Vendors
25.1 Alamo Group
25.1.1 Business Overview
25.1.2 Strategy
25.2 Alfred Kärcher
25.2.1 Business Overview
25.2.2 Strategy
25.3 AL-KO
25.3.1 Business Overview
25.3.2 Strategy
25.4 Ariens Company
25.4.1 Business Overview
25.4.2 Strategy
25.5 AS-MOTOR
25.5.1 Business Overview
25.5.2 Strategy
25.6 Bad Boy Mowers
25.6.1 Business Overview
25.6.2 Strategy
25.7 Black + Decker
25.7.1 Business Overview
25.7.2 Strategy
25.8 Blount International
25.8.1 Business Overview
25.8.2 Strategy
25.9 Bobcat Company (Doosan Bobcat)
25.9.1 Business Overview
25.9.2 Strategy
25.10 Briggs & Stratton
25.10.1 Business Overview
25.10.2 Strategy
25.11 Carraro
25.11.1 Business Overview
25.11.2 Strategy
25.12 Chervon Group
25.12.1 Business Overview
25.12.2 Strategy
25.13 Cobra
25.13.1 Business Overview
25.13.2 Strategy
25.14 Einhell Germany
25.14.1 Business Overview
25.14.2 Strategy
25.15 Emak Group
25.15.1 Business Overview
25.15.2 Strategy
25.16 Erkunt Traktor Sanayii
25.16.1 Business Overview
25.16.2 Strategy
25.17 E.Zicom
25.17.1 Business Overview
25.17.2 Strategy
25.18 Future Gen Robotics
25.18.1 Business Overview
25.18.2 Strategy
25.19 Generac Power Systems
25.19.1 Business Overview
25.19.2 Strategy
25.20 Greenworks Tool
25.20.1 Business Overview
25.20.2 Strategy
25.21 Grey Technology (Gtech)
25.21.1 Business Overview
25.21.2 Strategy
25.22 Hangzhou Favor Robot Technology
25.22.1 Business Overview
25.22.2 Strategy
25.23 Hayter Limited
25.23.1 Business Overview
25.23.2 Strategy
25.24 Hitachi
25.24.1 Business Overview
25.24.2 Strategy
25.25 Hustler Turf Equipment
25.25.1 Business Overview
25.25.2 Strategy
25.26 Hyundai
25.26.1 Business Overview
25.26.2 Strategy
25.27 Irobot
25.27.1 Business Overview
25.27.2 Strategy
25.28 Linea Tielle
25.28.1 Business Overview
25.28.2 Strategy
25.29 LG
25.29.1 Business Overview
25.29.2 Strategy
25.30 Lowe’s (Kobalt)
25.30.1 Business Overview
25.30.2 Strategy
25.31 Makita Corporation
25.31.1 Business Overview
25.31.2 Strategy
25.32 Mamibot
25.32.1 Business Overview
25.32.2 Strategy
25.33 Mclane Manufacturing
25.33.1 Business Overview
25.33.2 Strategy
25.34 Mean Green Products
25.34.1 Business Overview
25.34.2 Strategy
25.35 Milagrow Humantech
25.35.1 Business Overview
25.35.2 Strategy
25.36 Ningbo Ngp Industry
25.36.1 Business Overview
25.36.2 Strategy
25.37 Positec Tool (Worx)
25.37.1 Business Overview
25.37.2 Strategy
25.38 Scag Power Equipment (Metalcraft Of Mayville)
25.38.1 Business Overview
25.38.2 Strategy
25.39 Schiller Grounds Care
25.39.1 Business Overview
25.39.2 Strategy
25.40 Shibaura
25.40.1 Business Overview
25.40.2 Strategy
25.41 Snow Joe
25.41.1 Business Overview
25.41.2 Strategy
25.42 Stihl
25.42.1 Business Overview
25.42.2 Strategy
25.43 Sumec (Yard Force)
25.43.1 Business Overview
25.43.2 Strategy
25.44 Swisher Acquisition
25.44.1 Business Overview
25.44.2 Strategy
25.45 Textron
25.45.1 Business Overview
25.45.2 Strategy
25.46 The Kobi Company
25.46.1 Business Overview
25.46.2 Strategy
25.47 Turflynx
25.47.1 Business Overview
25.47.2 Strategy
25.48 Volta
25.48.1 Business Overview
25.48.2 Key Strategies
25.49 Weibang
25.49.1 Business Overview
25.49.2 Strategy
25.50 Wiper Ecorobt By Niko
25.50.1 Business Overview
25.50.2 Strategy
25.51 Yamabiko Europe (Belrobotics)
25.51.1 Business Overview
25.51.2 Strategy
25.52 Zhejiang Tianchen Intelligence & Technology
25.52.1 Business Overview
25.52.2 Strategy
25.53 Zipper Maschinen
25.53.1 Business Overview
25.53.2 Strategy
25.54 Zucchetti Centro Sistemi (ZCS)
25.54.1 Business Overview
25.54.2 Strategy
26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations
27 Quantitative Summary
27.1 Product
27.1.1 Revenue
27.1.2 Unit Shipments
27.2 End-User
27.2.1 Revenue
27.2.2 Unit Shipments
27.3 Blade
27.3.1 Revenue
27.3.2 Unit Shipments
27.4 Drive
27.4.1 Revenue
27.4.2 Unit Shipments
27.5 Cord
27.5.1 Revenue
27.5.2 Unit Shipments
28 Appendix
28.1 Abbreviations

Companies Mentioned

  • Deere & Company
  • Honda Motor Company
  • Husqvarna
  • MTD Products
  • Robert Bosch
  • STIGA
  • Techtronic Industries
  • The Toro Company
  • Alamo Group
  • Alfred Kärcher
  • AL-KO
  • Ariens Company
  • AS-Motor
  • Bad Boy Mowers
  • Black + Decker
  • Blount International
  • Bobcat Company (Doosan Bobcat)
  • Briggs & Stratton
  • Carraro
  • Chervon Group
  • Cobra Garden Machinery
  • Einhell Germany
  • Emak Group
  • Erkunt Traktor Sanayii
  • ZICOM
  • Future Gen Robotics
  • Generac Power Systems
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor Robot Technology
  • Hayter Limited
  • Hitachi
  • Hustler Turf Equipment
  • Hyundai Motor Group
  • iRobot
  • Linea Tielle
  • LG
  • Lowe’s Corporation (Kobalt)
  • Makita Corporation
  • Mamibot
  • McLane Manufacturing
  • Mean Green Products
  • Milagrow HumanTech
  • Ningbo NGP Company
  • Positec Tool (WORX)
  • SCAG Power Equipment
  • Schiller Grounds Care
  • Shibaura
  • Snow Joe
  • STIHL
  • The SUMEC Corp (Yard Force)
  • Swisher Acquisition
  • Textron
  • The Kobi Company
  • Turflynx
  • Volta
  • Weibang
  • Wiper ECOROBOT
  • Yamabiko Europe (BELROBOTICS)
  • Zhejiang Tianchen Intelligence & Technology
  • ZIPPER Maschinen
  • Zucchetti Centro Sistemi (ZCS)

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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